Cross-Platform Creative Quality Audit Process Collect creative assets or performance data from active platforms Read ads/references/platform-specs.md for creative specifications Read ads/references/benchmarks.md for CTR/engagement benchmarks Read ads/references/scoring-system.md for weighted scoring algorithm Evaluate creative quality per platform Assess cross-platform creative consistency Generate production priority recommendations Per-Platform Assessment Google Ads Creative RSA: ≥8 unique headlines, ≥3 descriptions per ad group RSA ad strength: "Good" or "Excellent" Pin usage: minimal and strategic (over-pinning kills RSA flexibility) Extensions: sitelinks (≥4), callouts (≥4), structured snippets, image PMax asset groups: text + image + video + optional product feed YouTube: video quality, hook, subtitles (see ads-youtube sub-skill) Meta Ads Creative Format diversity: ≥3 formats active (image, video, carousel, collection) Creative volume: ≥5 creatives per ad set Fatigue detection: CTR declining >20% over 14 days = FAIL Video length: 15s max Stories/Reels, 30s max Feed UGC/testimonial content tested Advantage+ Creative enhancements enabled Headline under 40 chars, primary text under 125 chars LinkedIn Creative Thought Leader Ads active, ≥30% budget for B2B Format diversity: ≥2 formats tested (single image, carousel, video, document) Video ads tested Creative refresh: every 4-6 weeks Professional tone appropriate for platform TikTok Creative ≥6 creatives per ad group (Critical requirement) All video 9:16 vertical 1080x1920 (non-negotiable) Native-looking content (not corporate) Hook in first 1-2 seconds No creative active >7 days with declining CTR Spark Ads tested (~3% CTR vs ~2% standard) Sound-on optimization (never silent) Safe zone compliance: X:40-940, Y:150-1470 Trending audio used Microsoft Creative RSA: ≥8 headlines, ≥3 descriptions Multimedia Ads tested (unique rich format) Ad copy optimized for Bing demographics (older, higher income, professional) Action Extension utilized (unique to Microsoft) Filter Link Extension tested Creative Fatigue Detection Signals of Fatigue Signal Threshold Action CTR declining
20% over 14 days Refresh creative Frequency (Meta) 5.0 prospecting, >12.0 retargeting New audience or creative Watch time declining (TikTok) <3s average New hook needed QS declining (Google) Drop of 2+ points Refresh ad copy Engagement rate drop 30% decline Full creative overhaul Refresh Cadence by Platform Platform Recommended Refresh Google Search Every 8-12 weeks Meta Every 2-4 weeks LinkedIn Every 4-6 weeks TikTok Every 5-7 days (fastest fatigue) Microsoft Every 8-12 weeks YouTube Every 4-8 weeks Format Diversity Matrix Evaluate which formats are active per platform: Format Google Meta LinkedIn TikTok Microsoft Static Image RSA image ext ✅ ✅ ❌ Multimedia Video YouTube, PMax ✅ ✅ ✅ (required) ❌ Carousel ❌ ✅ ✅ ❌ ❌ Collection ❌ ✅ ❌ ❌ ❌ Document ❌ ❌ ✅ ❌ ❌ Shopping PMax, Shopping Catalog ❌ Shop Shopping Universal Creative Best Practices Cross-Platform Safe Zone 900x1000px usable area works across all vertical placements Keep critical elements centered and within safe margins Test on mobile devices (75%+ of ad impressions are mobile) Ad Copy Principles Lead with benefit, not feature Include clear CTA (what should they do next?) Match ad message to landing page (message match) Use numbers and specifics over vague claims Test emotional vs rational appeals Video Production Standards H.264 codec, AAC audio, MP4 container Minimum 720p (1080p preferred) Subtitles/captions always (accessibility + sound-off viewing) Brand mention within first 5s (awareness) or at CTA (performance) Output Creative Quality Report Cross-Platform Creative Health Google: ████████░░ X/X checks passing Meta: ██████████ X/X checks passing LinkedIn: ███████░░░ X/X checks passing TikTok: █████░░░░░ X/X checks passing Microsoft: ████████░░ X/X checks passing Deliverables CREATIVE-AUDIT-REPORT.md — Per-platform creative assessment Fatigue alerts (any creative past refresh cadence) Format diversity gaps per platform Production priority list (most impactful creative to produce next) Quick Wins (format conversions, CTA changes, Spark Ads setup)