SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

Quick Reference

GEO = Generative Engine Optimization - Optimizing content to be cited by AI search engines.

Key Insight: AI search engines don't rank pages - they cite sources. Being cited is the new "ranking #1".

Workflow Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

Basic SEO Audit (Free):

python3 scripts/seo_audit.py "https://example.com"

Use this for: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

Check Meta Tags:

curl -sL "https://example.com" | grep -E "|<meta name=\"description\"|<meta property=\"og:|application/ld+json" | head -20 Use this for: Quick check of essential meta tags and schema markup on any webpage. Check robots.txt: curl -s "https://example.com/robots.txt" Use this for: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site. Check sitemap: curl -s "https://example.com/sitemap.xml" | head -50 Use this for: Verify sitemap structure and ensure all important pages are included for search engine discovery. Verify AI Bot Access: <h1 id="these-bots-should-be-allowed-in-robotstxt">These bots should be allowed in robots.txt:</h1> <ul> <li>Googlebot (Google)</li> <li>Bingbot (Bing/Copilot)</li> <li>PerplexityBot (Perplexity)</li> <li>ChatGPT-User (ChatGPT with browsing)</li> <li>ClaudeBot / anthropic-ai (Claude)</li> <li>GPTBot (OpenAI)</li> </ul> Step 2: Keyword Research Use WebSearch to research target keywords: WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com" WebSearch: "{keyword} search volume 2026" WebSearch: "site:{competitor.com} {keyword}" Analyze: Search volume and difficulty Competitor keyword strategies Long-tail keyword opportunities International keyword conflicts (e.g., "OPC" = industrial automation in English markets) Step 3: GEO Optimization (AI Search Engines) Apply the 9 Princeton GEO Methods (see references/geo-research.md): Method Visibility Boost How to Apply Cite Sources +40% Add authoritative citations and references Statistics Addition +37% Include specific numbers and data points Quotation Addition +30% Add expert quotes with attribution Authoritative Tone +25% Use confident, expert language Easy-to-understand +20% Simplify complex concepts Technical Terms +18% Include domain-specific terminology Unique Words +15% Increase vocabulary diversity Fluency Optimization +15-30% Improve readability and flow Keyword Stuffing -10% AVOID - hurts visibility Best Combination: Fluency + Statistics = Maximum boost Generate FAQPage Schema (+40% AI visibility): { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is [topic]?", "acceptedAnswer": { "@type": "Answer", "text": "According to [source], [answer with statistics]." } }] } Optimize Content Structure: Use "answer-first" format (direct answer at top) Clear H1 > H2 > H3 hierarchy Bullet points and numbered lists Tables for comparison data Short paragraphs (2-3 sentences max) Step 4: Traditional SEO Optimization Meta Tags Template: <title>{Primary Keyword} - {Brand} | {Secondary Keyword}

JSON-LD Schema (see references/schema-templates.md):

WebPage / Article for content pages FAQPage for FAQ sections Product for product pages Organization for about pages SoftwareApplication for tools/apps

Check Content:

H1 contains primary keyword Images have descriptive alt text Internal links to related content External links have rel="noopener noreferrer" Content is mobile-friendly Page loads in < 3 seconds Step 5: Validate & Monitor

Schema Validation:

Open Google Rich Results Test

open "https://search.google.com/test/rich-results?url={encoded_url}"

Open Schema.org Validator

open "https://validator.schema.org/?url={encoded_url}"

Check Indexing Status:

Google (use Search Console API or manual check)

open "https://www.google.com/search?q=site:{domain}"

Bing

open "https://www.bing.com/search?q=site:{domain}"

Generate Report:

SEO/GEO Optimization Report

Current Status

Meta Tags: ✅/❌
Schema Markup: ✅/❌
AI Bot Access: ✅/❌
Mobile Friendly: ✅/❌
Page Speed: X seconds

Recommendations

[Priority 1 action]
[Priority 2 action]
[Priority 3 action]

GEO Optimizations Applied

[ ] FAQPage schema added
[ ] Statistics included
[ ] Citations added
[ ] Answer-first structure

Platform-Specific Optimization

See references/platform-algorithms.md for detailed ranking factors.

ChatGPT Focus on branded domain authority (cited 11% more than third-party) Update content within 30 days (3.2x more citations) Build backlinks (>350K referring domains = 8.4 avg citations) Match content style to ChatGPT's response format Perplexity Allow PerplexityBot in robots.txt Use FAQ Schema (higher citation rate) Host PDF documents (prioritized for citation) Focus on semantic relevance over keywords Google AI Overview (SGE) Optimize for E-E-A-T (Experience, Expertise, Authority, Trust) Use structured data (Schema markup) Build topical authority (content clusters + internal linking) Include authoritative citations (+132% visibility) Microsoft Copilot / Bing Ensure Bing indexing (required for citation) Optimize for Microsoft ecosystem (LinkedIn, GitHub mentions help) Page speed < 2 seconds Clear entity definitions Claude AI Ensure Brave Search indexing (Claude uses Brave, not Google) High factual density (data-rich content preferred) Clear structural clarity (easy to extract) Skill Dependencies

This skill works best with:

twitter skill - Search SEO experts for latest tips reddit skill - Search r/SEO, r/bigseo for discussions WebSearch - Keyword research and competitor analysis References references/platform-algorithms.md - Detailed ranking factors for each platform references/geo-research.md - Princeton GEO research (9 methods) references/schema-templates.md - JSON-LD templates references/seo-checklist.md - Complete SEO audit checklist references/tools-and-apis.md - Tools and API reference examples/opc-skills-case-study.md - Real-world optimization example

seo-geo

安装