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# Skill 仓库 描述 安装量
3101 eval-harness affaan-m/everything-claude-code
Eval Harness Skill A formal evaluation framework for Claude Code sessions, implementing eval-driven development (EDD) principles. When to Activate Setting up eval-driven development (EDD) for AI-assisted workflows Defining pass/fail criteria for Claude Code task completion Measuring agent reliability with pass@k metrics Creating regression test suites for prompt or agent changes Benchmarking agent performance across model versions Philosophy Eval-Driven Development treats evals as the "unit test...
 6.4K
3102 jpa-patterns affaan-m/everything-claude-code
JPA/Hibernate Patterns Use for data modeling, repositories, and performance tuning in Spring Boot. When to Activate Designing JPA entities and table mappings Defining relationships (@OneToMany, @ManyToOne, @ManyToMany) Optimizing queries (N+1 prevention, fetch strategies, projections) Configuring transactions, auditing, or soft deletes Setting up pagination, sorting, or custom repository methods Tuning connection pooling (HikariCP) or second-level caching Entity Design Show more Installs 1.5K Re...
 6.4K
3103 clickhouse-io affaan-m/everything-claude-code
ClickHouse Analytics Patterns ClickHouse-specific patterns for high-performance analytics and data engineering. When to Activate Designing ClickHouse table schemas (MergeTree engine selection) Writing analytical queries (aggregations, window functions, joins) Optimizing query performance (partition pruning, projections, materialized views) Ingesting large volumes of data (batch inserts, Kafka integration) Migrating from PostgreSQL/MySQL to ClickHouse for analytics Implementing real-time dashboar...
 6.4K
3104 audit calm-north/seojuice-skills
Run systematic quality checks and generate a comprehensive audit report with prioritized issues and actionable recommendations. Don't fix issues - document them for other commands to address. First : Use the frontend-design skill for design principles and anti-patterns. Diagnostic Scan Run comprehensive checks across multiple dimensions: Accessibility (A11y) - Check for: Contrast issues : Text contrast ratios < 4.5:1 (or 7:1 for AAA) Missing ARIA : Interactive elements without proper roles, labe...
 6.4K
3105 angular-http analogjs/angular-skills
Angular HTTP & Data Fetching Fetch data in Angular using signal-based resource(), httpResource(), and the traditional HttpClient. httpResource() - Signal-Based HTTP httpResource() wraps HttpClient with signal-based state management: import { Component, signal } from '@angular/core'; import { httpResource } from '@angular/common/http'; interface User { id: number; name: string; email: string; } @Component({ selector: 'app-user-profile', template: ` @if (userResource.isLoading(...
 6.4K
3106 hook-development anthropics/claude-plugins-official
Hook Development for Claude Code Plugins Overview Hooks are event-driven automation scripts that execute in response to Claude Code events. Use hooks to validate operations, enforce policies, add context, and integrate external tools into workflows. Key capabilities: Validate tool calls before execution (PreToolUse) React to tool results (PostToolUse) Enforce completion standards (Stop, SubagentStop) Load project context (SessionStart) Automate workflows across the development lifecycle Hook Typ...
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3107 stock-analysis claude-office-skills/skills
Stock Analysis (v5.0) Analyze US stocks and cryptocurrencies using Yahoo Finance data. Includes portfolio management, crypto support, and periodic analysis. Quick Start IMPORTANT: Pass ONLY the stock ticker symbol(s) as arguments. Do NOT add extra text, headers, or formatting in the command. Analyze a single ticker: uv run { baseDir } /scripts/analyze_stock.py AAPL uv run { baseDir } /scripts/analyze_stock.py MSFT --output json Compare multiple tickers: uv run { baseDir } /scripts/analyze_stock....
 6.4K
3108 asana automation claude-office-skills/skills
Asana Automation Comprehensive skill for automating Asana project management and team collaboration. Core Workflows 1. Task Management Pipeline TASK LIFECYCLE: ┌─────────────────┐ │ New Request │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Triage & │ │ Prioritize │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Assign & │ │ Schedule │ └────────┬────────┘ ▼ ┌─────────────────┐ │ In Progress │ └────────┬────────┘ ▼ ┌─────────────────┐ │ Review │ └────────┬──...
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3109 finance-expert personamanagmentlayer/pcl
Expert guidance for financial systems, FinTech applications, banking platforms, payment processing, and financial technology development. Core Concepts Financial Systems - Core banking systems - Payment processing - Trading platforms - Risk management - Regulatory compliance (PCI-DSS, SOX, Basel III) - Financial reporting FinTech Stack - Payment gateways (Stripe, PayPal, Square) - Banking APIs (Plaid, Yodlee) - Blockchain/crypto - Open Banking APIs - Mobile banking - Digital wa...
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3110 asc-workflow rorkai/app-store-connect-cli-skills
asc workflow Use this skill when you need lane-style automation inside the CLI using: asc workflow validate asc workflow list asc workflow run Workflows are repo-local automation files. They run trusted shell commands, stream step output to stderr, and keep stdout as machine-readable JSON. Command discovery Always verify flags with: Show more Installs 2.1K Repository rorkai/app-stor…i-skills GitHub Stars 936 First Seen Apr 17, 2026 Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass
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3111 architecture anthropics/knowledge-work-plugins
/architecture If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md . Create an Architecture Decision Record (ADR) or evaluate a system design. Usage /architecture $ARGUMENTS Modes Create an ADR : "Should we use Kafka or SQS for our event bus?" Evaluate a design : "Review this microservices proposal" System design : "Design the notification system for our app" See the system-design skill for detailed frameworks on requirements gathering, scalability ana...
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3112 platform-apex-logs-debug forcedotcom/sf-skills
platform-apex-logs-debug: Salesforce Debug Log Analysis & Troubleshooting Use this skill when the user needs root-cause analysis from debug logs : governor-limit diagnosis, stack-trace interpretation, slow-query investigation, heap / CPU pressure analysis, or a reproduction-to-fix loop based on log evidence. When This Skill Owns the Task Use platform-apex-logs-debug when the work involves: .log files from Salesforce stack traces and exception analysis governor limits SOQL / DML / CPU / heap trou...
 6.4K
3113 office-mcp claude-office-skills/skills
Office MCP Server Overview A complete MCP (Model Context Protocol) server providing 39 tools for Office document operations. Implemented in TypeScript/Node.js with real functionality (not placeholders). Tool Categories PDF Tools (10) Tool Description extract_text_from_pdf Extract text content, supports page selection extract_tables_from_pdf Extract table data from PDFs merge_pdfs Merge multiple PDFs into one split_pdf Split PDF by page ranges compress_pdf Reduce PDF file size add_watermark_to_pd...
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3114 file-organizer composiohq/awesome-claude-skills
File Organizer This skill acts as your personal organization assistant, helping you maintain a clean, logical file structure across your computer without the mental overhead of constant manual organization. When to Use This Skill Your Downloads folder is a chaotic mess You can't find files because they're scattered everywhere You have duplicate files taking up space Your folder structure doesn't make sense anymore You want to establish better organization habits You're starting a new project and...
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3115 mcp-integration anthropics/claude-plugins-official
MCP Integration for Claude Code Plugins Overview Model Context Protocol (MCP) enables Claude Code plugins to integrate with external services and APIs by providing structured tool access. Use MCP integration to expose external service capabilities as tools within Claude Code. Key capabilities: Connect to external services (databases, APIs, file systems) Provide 10+ related tools from a single service Handle OAuth and complex authentication flows Bundle MCP servers with plugins for automatic setu...
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3116 asc-notarization rorkai/app-store-connect-cli-skills
macOS Notarization Use this skill when you need to notarize a macOS app for distribution outside the App Store. Preconditions Xcode installed and command line tools configured. Auth is configured ( asc auth login or ASC_* env vars). A Developer ID Application certificate in the local keychain. The app's Xcode project builds for macOS. Preflight: Verify Signing Identity Before archiving, confirm a valid Developer ID Application identity exists: security find-identity -v -p codesigning | grep "Dev...
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3117 websocket-engineer jeffallan/claude-skills
WebSocket Engineer Senior WebSocket specialist with expertise in real-time bidirectional communication, Socket.IO, and scalable messaging architectures supporting millions of concurrent connections. Role Definition You are a senior real-time systems engineer with 10+ years building WebSocket infrastructure. You specialize in Socket.IO, native WebSockets, horizontal scaling with Redis pub/sub, and low-latency messaging systems. You design for sub-10ms p99 latency with 99.99% uptime. When to U...
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3118 hermes-imports affaan-m/ecc
Hermes Imports Use this skill when turning a repeated Hermes workflow into something safe to ship in ECC. Hermes is the operator shell. ECC is the reusable workflow layer. Imports should move stable patterns from Hermes into ECC without moving private state. When To Use A Hermes workflow has repeated enough times to become reusable. A local operator prompt should become a public ECC skill. A launch, content, research, or engineering workflow needs sanitized handoff docs. A workflow mentions loca...
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3119 clickhouse-managed-postgres-rca clickhouse/agent-skills
ClickHouse Managed Postgres RCA When to use Trigger whenever a user reports slowness, high CPU, low throughput, cache thrash, or any unexplained pain on a ClickHouse-managed Postgres instance. What you have access to Two APIs on https://api.clickhouse.cloud (HTTP Basic auth using a ClickHouse Cloud API key/secret pair): Prometheus metrics — operation postgresInstancePrometheusGet under the Prometheus tag. Returns Prometheus exposition format. System and workload metrics for one Postgres service....
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3120 planning-with-files-de othmanadi/planning-with-files
Contains Hooks This skill uses Claude hooks which can execute code automatically in response to events. Review carefully before installing. Dateiplanungssystem Arbeite wie Manus: Verwende persistente Markdown-Dateien als deinen „Festplatten-Arbeitsspeicher". Schritt 1: Kontext wiederherstellen (v2.2.0) Bevor du irgendetwas anderes tust , prüfe, ob Planungsdateien existieren, und lies sie: Wenn task_plan.md existiert, lies sofort task_plan.md , progress.md und findings.md . Prüfe dann, ob die vor...
 6.4K
3121 korean-spell-check nomadamas/k-skill
Korean Spell Check What this skill does 국립국어원 계열 규칙을 반영한 바른한글(구 부산대 맞춤법/문법 검사기) 표면을 이용해 한국어 문장을 최종 교정한다. 기본 진입점은 공개 웹 표면 https://nara-speller.co.kr/speller/ 이다. 자동화가 필요하면 이전 버전 폼 POST 표면 https://nara-speller.co.kr/old_speller/results 를 낮은 요청량으로만 사용한다. 긴 글은 청크로 나눠 순차 검사한다. 결과는 원문 , 교정안 , 이유 중심으로 정리한다. Policy first https://nara-speller.co.kr/old_speller/ 는 비상업적 용도 안내와 개인이나 학생만 무료 라는 문구를 명시한다. https://nara-speller.co.kr/robots.txt 는 / 를 허용하지만 /test_speller/ 는 금지한다. 따라서 이 스킬은 사용자 주도 최종 검수 , 저빈도 요청 ,...
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3122 fine-dust-location nomadamas/k-skill
Fine Dust By Location What this skill does 기본적으로 https://k-skill-proxy.nomadamas.org/v1/fine-dust/report 로 요청해서 PM10 / PM2.5 / 통합대기등급을 요약한다. When to use "지금 내 위치 미세먼지 어때?" "강남 쪽 초미세먼지 수치 알려줘" "여기 공기질 괜찮아?" Inputs 일반 입력: 지역명/행정구역 힌트 재조회 입력: 정확한 측정소명 Region naming convention 지역명은 아래처럼 측정소명에 가까운 한국어 행정구역 이름 을 우선 사용한다. 좋음: 강남구 , 서울 강남구 , 종로구 , 수원시 애매함: 강남 , 서울 남쪽 , 코엑스 근처 여러 토큰이 들어오면 helper / proxy 는 보통 가장 구체적인 토큰 을 우선 본다. 예: 서울 강남구 → 강남구 . Default path 추가 client API 레이어는 불필요하다. 그냥 프록시 서버에 HTTP 요청만 ...
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3123 coupang-product-search nomadamas/k-skill
Coupang Product Search What this skill does coupang-mcp 서버를 경유하여 쿠팡 상품을 검색하고 실시간 가격을 확인한다. 키워드 상품 검색 (로켓배송/일반배송 구분) 로켓배송 전용 필터 검색 가격대 범위 검색 상품 비교표 생성 카테고리별 베스트 상품 골드박스 당일 특가 인기 검색어/계절 상품 추천 How it works Claude Code → MCP Streamable HTTP (JSON-RPC) → HF Space (coupang-mcp 서버) → Netlify 프록시 (도쿄) → 다나와 가격 조회 (1차) / 쿠팡 API 폴백 API 키 불필요 다나와에서 정확한 판매가 우선 조회, 실패 시 쿠팡 API 가격 자동 폴백 해외 IP 차단 우회를 위해 도쿄 리전 프록시 경유 MCP endpoint https://yuju777-coupang-mcp.hf.space/mcp When to use "쿠팡에서 생수 가격 좀 찾아줘" "로켓배송 에어팟 ...
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3124 landing-page-copywriter onewave-ai/claude-skills
Landing Page Copywriter Create high-converting landing page copy using proven copywriting frameworks. Instructions When a user needs landing page copy or marketing website content: Gather Product/Service Information: What product/service are you selling? Who is your target audience? What problem does it solve? What makes it unique (competitive advantage)? What action do you want visitors to take? Any social proof, testimonials, or data points? Choose Copywriting Framework: PAS (Problem-Ag...
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3125 platform-soql-query forcedotcom/sf-skills
platform-soql-query: Salesforce SOQL Query Expert Use this skill when the user needs SOQL/SOSL authoring or optimization : natural-language-to-query generation, relationship queries, aggregates, query-plan analysis, and performance/safety improvements for Salesforce queries. When This Skill Owns the Task Use platform-soql-query when the work involves: .soql files query generation from natural language relationship queries and aggregate queries query optimization and selectivity analysis SOQL/SOS...
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3126 google-analytics-data-api-basics google/skills
Getting Started with Google Analytics Data API The Google Analytics Data API v1beta provides programmatic access to Google Analytics report data. It allows you to build customized dashboards, automate reporting workflows, and integrate Google Analytics data into your enterprise applications. Enabling the API via Cloud CLI Before making API calls, ensure the Google Analytics Data API is enabled in your Google Cloud project. If gcloud is not found, prompt the user to install the Google Cloud CLI b...
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3127 seo-schema agricidaniel/claude-seo
Schema Markup Analysis & Generation Detection Scan page source for JSON-LD <script type="application/ld+json"> Check for Microdata ( itemscope , itemprop ) Check for RDFa ( typeof , property ) Always recommend JSON-LD as primary format (Google's stated preference) Validation Check required properties per schema type Validate against Google's supported rich result types Test for common errors: Missing @context Invalid @type Wrong data types Placeholder text Relative URLs (should be absolute) Inva...
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3128 kbo-results nomadamas/k-skill
KBO Results What this skill does kbo-game 패키지로 특정 날짜 KBO 경기 정보를 가져와 경기 일정, 스코어, 상태를 요약한다. When to use "오늘 KBO 경기 결과 알려줘" "어제 한화 경기 스코어 보여줘" "2026-04-01 KBO 일정 정리해줘" Prerequisites Node.js 18+ npm install -g kbo-game Inputs 날짜: YYYY-MM-DD 선택 사항: 특정 팀명 Workflow 0. Install the package globally when missing npm root -g 아래에 kbo-game 이 없으면 다른 구현으로 우회하지 말고 전역 Node 패키지 설치를 먼저 시도한다. npm install -g kbo-game 패키지가 없다는 이유로 다른 비공식 scoreboard 소스를 자동 채택하지 않는다. 1. Fetch the date GLOBAL_NPM_ROOT = " $( npm root -g...
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3129 seoul-subway-arrival nomadamas/k-skill
Seoul Subway Arrival What this skill does 서울 열린데이터 광장의 실시간 지하철 도착정보 Open API를 k-skill-proxy 경유로 조회해 역 기준 도착 예정 열차 정보를 요약한다. When to use "강남역 지금 몇 분 뒤 도착해?" "서울역 1호선 도착 정보 보여줘" "잠실역 곧 들어오는 열차 정리해줘" Prerequisites optional: jq self-host 또는 배포 확인이 끝난 KSKILL_PROXY_BASE_URL Required environment variables KSKILL_PROXY_BASE_URL (필수: self-host 또는 배포 확인이 끝난 proxy base URL) 사용자가 개인 서울 열린데이터 광장 OpenAPI key를 직접 발급할 필요는 없다. 대신 /v1/seoul-subway/arrival route가 실제로 올라와 있는 proxy URL 을 KSKILL_PROXY_BASE_URL 로 받아야 ...
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3130 zipcode-search nomadamas/k-skill
Zipcode Search What this skill does 우체국 공식 통합 우편번호 검색 페이지를 조회해서 주소 키워드에 맞는 우편번호와 공식 영문 주소를 함께 찾는다. When to use "이 주소 우편번호랑 영문 주소 같이 알려줘" "서울특별시 강남구 테헤란로 123 영문 주소로 바꿔줘" "해외 결제용으로 한국 주소 영문 표기 필요해" Prerequisites 인터넷 연결 curl python3 Inputs 주소 키워드 도로명 + 건물번호 시/군/구 + 도로명 동/리 + 지번 Workflow 1. Query the official integrated ePost page first 비공식 영문주소 변환기나 블로그 표기를 쓰지 말고 아래 우체국 공식 통합 검색 페이지를 먼저 조회한다. https://www.epost.kr/search.RetrieveIntegrationNewZipCdList.comm 이 페이지는 keyword 파라미터로 우편번호, 국문 주소, English/...
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3131 real-estate-search nomadamas/k-skill
Korean Real Estate Search What this skill does 기본적으로 https://k-skill-proxy.nomadamas.org/v1/real-estate/... 로 요청해서 한국 부동산 실거래가/전월세 데이터를 조회한다. 국토교통부(MOLIT) 실거래가 신고 데이터를 기반으로 한다. When to use "잠실 리센츠 2024년 매매 실거래가 찾아줘" "마포구 아파트 전세 실거래가 보여줘" "성수동 오피스텔 월세 실거래 데이터 볼래" "강남구 연립다세대 매매 실거래가" "용산구 상업업무용 건물 거래 내역" When not to use 해외 부동산 시세/거래 조회 실거래가가 아닌 민간 호가/매물 비교만 필요한 경우 세금/등기/중개 법률자문처럼 판단이 필요한 경우 청약홈 분양/당첨 조회 (아직 미지원) Inputs q : 지역명 (region-code endpoint, 예: "서울 강남구" , "마포구" ) lawd_cd : 5자리 법정동 코드 (tran...
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3132 figma-implement-design openai/skills
Implement Design Overview This skill provides a structured workflow for translating Figma designs into production-ready code with pixel-perfect accuracy. It ensures consistent integration with the Figma MCP server, proper use of design tokens, and 1:1 visual parity with designs. Skill Boundaries Use this skill when the deliverable is code in the user's repository. If the user asks to create/edit/delete nodes inside Figma itself, switch to figma-use . If the user asks to build or update a full-pa...
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3133 ucp shopify/shopify-ai-toolkit
ucp When a buyer expresses commercial intent — wanting to find, buy, or track products — this is your toolkit. You can search across thousands of merchants via a bundled global catalog, build carts and complete checkouts against any UCP-supporting merchant, and follow up on orders. For merchants that don't support direct transactions, hand off gracefully to the merchant's own flow. How to decide what to do Buyer says... Do this "Find me X", "I need X for Y", "what's a good X under $Z" — no merch...
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3134 improve-ui ibelick/ui-skills
Improve UI Audit one coherent product surface against the system that actually governs it. Preserve the product's identity, reuse existing owners, and prefer no finding to an unsupported one. Write plans only for changes the user selects; another agent executes them. Boundaries Never modify product source. Create or edit files only under design-plans/ . Do not install dependencies, run formatters, commit, push, or otherwise mutate the working tree. Do not update design documentation. Record acce...
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3135 ad-creative-brief mbfinotti/advertising-skills
Creative Brief Write a performance-marketing creative brief: a per-concept test specification, not a brand brief with metrics bolted on. The classic agency brief centers on a single-minded proposition, is written once per campaign, and stays deliberately loose so it can inspire. The performance brief replaces that proposition with a falsifiable creative hypothesis , is written per concept per sprint, and is prescriptive about hooks, specs and decision thresholds because dozens of variants ship e...
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3136 ad-conversion-tracking mbfinotti/advertising-skills
Conversion Tracking Verify that conversion tracking actually measures reality before a single dollar of campaign budget spends. The anti-pattern this skill exists to prevent: teams treat tracking as a launch-checklist checkbox, tick it off from a settings screenshot, and discover it was broken only once the spend report stops making sense. 70-80% of B2B SaaS search accounts audited by GrowthSpree carry at least one significant conversion tracking issue. The governing principle: bad conversion da...
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3137 ad-creative-test-plan mbfinotti/advertising-skills
Creative Test Plan You are a paid-media experimentation lead. Design the creative test before launch, then emit a plan document a media buyer can execute without you: Isolate the variable deliberately. Structure the cells. Size the spend and sample. Pre-register the success criteria and decision rules. The core discipline is honesty about power: most creative "A/B tests" at normal budgets cannot reach statistical significance, and the plan must say so explicitly rather than let a screening heuri...
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3138 ad-account-diagnostic mbfinotti/advertising-skills
Account Diagnostic Find the root cause of an underperforming ad account before anyone touches it. The whole discipline is refusing the reflex fix: an account that "stopped working" has at least seven candidate failure layers, and the most common responses - raise the budget, swap the creative, blame the algorithm - each treat one unproven hypothesis as a verdict. This skill works the layers in a fixed order, measurement first, because every downstream number is read off the conversion signal: as...
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3139 paid-media-scaling mbfinotti/advertising-skills
Media Scaling You are a paid-media scaling strategist. Your job is to decide when a proven campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how it avoids performance collapse on the way up. You plan the ramp. You never execute platform changes. Three ideas carry the exercise: Readiness is a conjunction. Every credible scaling system expresses "ready to scale" as all-of gates, never one metric crossing a line. "Scale when ROAS...
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3140 ad-budget-pacing mbfinotti/advertising-skills
Budget Pacing You are a paid-media pacing analyst. Your job is to compare spend-to-date against where spend should be by now, decide whether the deviation is real, name its cause, and hand the owner one number: the change to today's daily spend that closes the gap. The anti-pattern this skill exists to prevent is the alert that stops at "you are 12% behind" - it makes the reader do the arithmetic the analyst should have done, and it fires on deviations the platform's own delivery mechanics fully...
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3141 ad-platform-selection mbfinotti/advertising-skills
Platform Selection You are a paid-media strategist. Recommend which paid channel family (or small set of families) a business should run, given its unit economics, audience, funnel stage, and budget. This is a one-time, campaign-setup decision framework: it ends with a channel plan naming one funded primary channel, the reasons every other channel was rejected, and a test with pass/fail criteria. Channel choice is arithmetic, not preference. Work in channel categories, never in one vendor's prod...
 6.4K
3142 ad-spend-allocation mbfinotti/advertising-skills
Spend Allocation You are a paid-media portfolio strategist. Your job is to recommend how one fixed total budget splits across campaigns, platforms, funnel stages, and audiences - and the decision rules for revisiting that split. You recommend but never execute platform changes. Two ideas carry the whole exercise: Marginal, not average. "Average ROI tells you how you've done so far. Marginal ROI tells you where to put the next dollar" (Marti Sanchez, Recast). A channel with the best average ROAS ...
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3143 ad-swipe-file mbfinotti/advertising-skills
Ad Swipe File You are a creative strategist building competitive ad intelligence. Collect competitors' live ads, classify them into a queryable swipe file, read public signals for what is probably working, and convert findings into ranked test hypotheses. Screenshots in a folder are an archive. A swipe file is a tagged, filterable database that feeds a testing pipeline. This skill ends at ranked hypotheses. Writing the brief, designing the test, scoring a hook, or producing copy belongs to the s...
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3144 advertising-kickoff mbfinotti/advertising-skills
Advertising Kickoff You are the entry point and router for the 31-skill advertising-skills collection. Route the current paid-advertising task to exactly one sibling skill - or say plainly that none fits - and make the next session start warm instead of cold. Routing is the reason this skill exists; everything else here serves it. Run this skill at every project start, even when the collection's skills are already used daily in another context - a new project is a new context, and daily familiar...
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3145 ad-creative-fatigue mbfinotti/advertising-skills
Creative Fatigue Read a creative's performance-over-time data and decide whether it is genuinely wearing out, how confident that call is, and what to do about it. The core discipline is refusal: many things can cause a declining metric, and creative wear-out is only one of them. Most refresh decisions are made too early, off one metric, against no baseline. This skill runs a differential diagnosis in a fixed order, confounder screen before the fatigue call, never after: Baseline Confounder scree...
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3146 ad-buyer-group-mapper mbfinotti/advertising-skills
Buyer Group Mapper Given a deal size, industry, and offer, identify the roles likely to sit on the buying committee, then pair each role with a messaging angle and the targeting proxy that actually reaches it on an ad platform. The output is a segment-level role map for campaign planning - role patterns for a market segment, not a named-contact map of one live deal, which is a different artifact with a stricter evidence standard. Buying committees are B2B-native. The underlying model partially t...
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3147 cac-roas-benchmark mbfinotti/advertising-skills
CAC & ROAS Spend Health Check You are a marketing unit-economics analyst. Your deliverable is a spend health verdict: the business's CAC and ROAS family metrics, each labeled with its variant, window, and data source, judged against three references in strict priority order. The calculation is trivial - the defensibility lives entirely in what each number is compared against. A verdict that rests only on an external published benchmark is the failure this skill exists to prevent. Boundaries - ha...
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3148 ad-negative-keywords mbfinotti/advertising-skills
Negative Keywords Build and maintain a negative keyword list from search term reports, so paid-search budget stops leaking to irrelevant queries - without blocking the queries that convert. The mechanics - match types, exclusion levels, thresholds, cadence - are identical for B2B lead gen and B2C/e-commerce. Two things differ by segment: Which junk categories dominate (see taxonomy). The decision data: B2B's sparse conversions force click/cost gates, B2C volume allows conversion-based gates. Evi...
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3149 ad-spend-guardrails mbfinotti/advertising-skills
Profitability Guardrails You are a paid-media policy architect. Your job is to produce one written artifact: the spend guardrails every later budget decision must respect. You set policy. You never execute platform changes or optimize a live campaign. Three ideas carry the whole exercise: Derive, never quote. Break-even comes from the business's own contribution margin. Every published target - 3:1 LTV:CAC, 4x ROAS, 12-month payback - is someone's heuristic, and none of them knows this business'...
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3150 ad-audience-targeting mbfinotti/advertising-skills
Audience Targeting Map who the customer is (ICP) and what they do that signals intent (buying signals) into a layered paid-media targeting plan: which audience tiers to run, how each is defined, sized, budgeted, sequenced for testing, and kept from bidding against the others. The tier logic, exclusion discipline, overlap math, and funding floors are identical for B2B and B2C. What differs (see the B2B vs. B2C section for detail): Universe size: B2B ICPs are often smaller than platform minimums. ...
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