Help plan, execute, and synthesize user research studies.
Research Methods
Method
Best For
Sample Size
Time
User interviews
Deep understanding of needs and motivations
5-8
2-4 weeks
Usability testing
Evaluating a specific design or flow
5-8
1-2 weeks
Surveys
Quantifying attitudes and preferences
100+
1-2 weeks
Card sorting
Information architecture decisions
15-30
1 week
Diary studies
Understanding behavior over time
10-15
2-8 weeks
A/B testing
Comparing specific design choices
Statistical significance
1-4 weeks
Interview Guide Structure
Warm-up
(5 min): Build rapport, explain the session
Context
(10 min): Understand their current workflow
Deep dive
(20 min): Explore the specific topic
Reaction
(10 min): Show concepts or prototypes
Wrap-up
(5 min): Anything we missed? Thank them.
Analysis Framework
Affinity mapping
Group observations into themes
Impact/effort matrix
Prioritize findings
Journey mapping
Visualize the user experience over time
Jobs to be done
Understand what users are hiring your product to do
Deliverables
Research plan (objectives, methods, timeline, participants)
Interview guide (questions, probes, activities)
Synthesis report (themes, insights, recommendations)
Highlight reel (key quotes and observations)