ARC Campaign Manager

Build and manage review teams that deliver 25+ Day 1 reviews.

ARC Campaign Timeline

Phase

Timing

Goal

Recruitment

T-90 to T-60

50-100 signups

Distribution

T-60 to T-45

ARCs delivered

Nurturing

T-45 to T-7

Readers engaged

Activation

T-7 to T-0

Reviews prepped

Launch

T-0

Reviews posted

Target Metrics

ARC Signups: 100

ARC Downloads: 75 (75% conversion)

Readers Who Finish: 50 (67% of downloads)

Reviews Posted: 25-30 (50-60% of finishers)

Day 1 Reviews: 10-15

Week 1 Reviews: 20-25

Recruitment Channels

Tier 1: High Conversion (30-60%)

Source

Conversion

Notes

Email list

40-60%

Warm audience, best quality

Past ARC readers

50-70%

Proven reviewers

Social media followers

20-40%

Engaged audience

Tier 2: Medium Conversion (10-30%)

Source

Conversion

Notes

BookFunnel groups

15-25%

Genre-specific

StoryOrigin promos

10-20%

Cross-promotion

Facebook reader groups

10-25%

Active communities

Tier 3: Low Conversion (5-15%)

Source

Conversion

Notes

Goodreads giveaways

5-10%

High volume, low quality

Twitter/X

5-15%

Depends on following

Reddit communities

5-10%

Must add value first

Paid Services

Service

Cost

Expected Reviews

NetGalley

$450/listing

20-50

BookSirens

$99-299/mo

15-40

Pubby

$100-500

10-30

Hidden Gems

Free-$299

10-25

ARC Distribution Platforms

BookFunnel (Recommended)

Cost: $20-150/year

Features:

- Multiple format delivery (EPUB, MOBI, PDF)

- Reader email capture

- Download tracking

- Automated delivery

Setup Steps:

Create account at bookfunnel.com

Upload manuscript files (EPUB required)

Set up landing page

Enable reader signup

Generate unique download link

StoryOrigin

Cost: $70/year

Features:

- ARC management dashboard

- Reader tracking

- Review reminders

- Cross-promotion tools

Direct Distribution

For small teams (<20 people):

Email attachments (PDF/EPUB)

Google Drive links

Dropbox shared folders

ARC Agreement Template

Include in signup confirmation:

ARC READER AGREEMENT

By requesting an advance copy of [BOOK TITLE], you agree to:

1.

Read the book (or as much as possible) before [LAUNCH DATE]

2.

Post an honest review on Amazon within 48 hours of launch

3.

Not share or distribute the ARC file

4.

Disclose in your review if required by FTC guidelines*

In exchange, you receive:

-

A free advance copy of the book

-

[BONUS: exclusive content, etc.]

-

Credit in the acknowledgments (optional)

*Note: Amazon's terms prohibit mentioning you received a free

copy in exchange for a review. Simply post your honest opinion.

Review Guidelines for ARC Readers

Send this with the ARC:

HOW TO WRITE A GREAT AMAZON REVIEW

Your review helps readers decide if this book is right for them.

Here's what makes a review helpful:

STRUCTURE (2-5 sentences is fine):

1.

Your overall impression

2.

What you liked most

3.

Who would enjoy this book

EXAMPLE:

"I found [BOOK] to be an insightful guide to [TOPIC].

The [specific element] was particularly helpful.

If you're looking to [outcome], this book delivers."

TIPS:

✅ Be specific (mention chapters, examples, concepts)

✅ Be honest (critical reviews are okay!)

✅ Focus on the content, not delivery method

❌ Don't mention receiving a free copy

❌ Don't copy from other reviews

❌ Don't use phrases like "in exchange for"

POSTING YOUR REVIEW:

1.

Go to the book's Amazon page

2.

Scroll to "Customer Reviews"

3.

Click "Write a customer review"

4.

Select star rating

5.

Write your review

6.

Click Submit

Thank you for supporting this book launch!

Email Sequence Framework

Email 1: Recruitment (T-60)

Subject lines that work:

"Be the first to read [BOOK]"

"[NAME], I need your help with something"

"Free book + your honest opinion?"

Structure:

Personal greeting

What the book is about (2-3 sentences)

What you're asking (clear expectations)

What they get (ARC + bonus)

Simple CTA (reply or link)

Email 2: Delivery (T-45)

Subject:

"Your copy of [BOOK] is ready!"

Include:

Download link (prominent)

File format options

Deadline reminder

Quick reading tips

Email 3: Check-in (T-30)

Subject:

"How's the reading going?"

Include:

Friendly check-in

Answer any questions

Request for typo reports

Reminder of timeline

Email 4: Pre-launch (T-7)

Subject:

"One week to launch!"

Include:

Countdown excitement

Review writing tips

What to expect on launch day

Thank them for support

Email 5: Launch day (T-0)

Subject:

"It's live! Please post your review now"

Include:

Direct Amazon review link

Step-by-step instructions

Urgency (first 24 hours matter)

Gratitude

Tracking Spreadsheet Template

Track each ARC reader:

Name

Email

Signed Up

Downloaded

Read

Review Posted

Rating

Notes

[Name]

[email]

[date]

✅/❌

✅/❌

✅/❌

⭐⭐⭐⭐⭐

[notes]

Troubleshooting Low Conversions

Problem: Low signup rate (<20%)

Solutions:

Improve offer (add bonuses)

Better targeting (right audience?)

Stronger copy (clear benefits)

Reduce friction (simpler signup)

Problem: Low download rate (<60%)

Solutions:

Send reminder emails

Simplify download process

Offer multiple formats

Check for technical issues

Problem: Low review rate (<40%)

Solutions:

More follow-up emails

Clearer instructions

Earlier deadline

Personal outreach

Review writing tips

Scripts

ARC tracker

See

scripts/arc_tracker.py

Email scheduler

See scripts/email_scheduler.py