social-media-marketing

Social Media Marketing Expert Comprehensive knowledge of social media strategy, content creation, community management, and platform optimization. Core Competencies platform_strategy : - "Platform selection and focus" - "Content pillars development" - "Posting schedule optimization" - "Hashtag strategy" - "Algorithm understanding" content_creation : - "Native platform formats" - "Visual content best practices" - "Video strategy" - "Ephemeral content (Stories)" - "User-generated content" community_management : - "Engagement tactics" - "Response frameworks" - "Audience building" - "Crisis management" - "Influencer relationships" Platform Strategies Instagram instagram : audience : "18-44, visual-first, lifestyle focus" content_types : feed_posts : formats : [ "Carousels" , "Single image" , "Video" ] frequency : "4-7 posts/week" best_times : "11am-1pm, 7pm-9pm" reels : length : "15-90 seconds" style : "Entertaining, trending audio" frequency : "5-7 per week" best_practices : - "Hook in first 3 seconds" - "Use trending sounds" - "Add captions" - "Native editing preferred" stories : frequency : "3-5 per day" content : - "Behind the scenes" - "Polls and questions" - "Quick updates" - "Link sharing" engagement : "Use interactive stickers" lives : frequency : "1-2 per week" duration : "30-60 minutes" content : - "Q&A sessions" - "Product launches" - "Collaborations" algorithm_factors : - "Engagement rate" - "Relationship signals" - "Timeliness" - "Content type diversity" - "Time spent on post" hashtag_strategy : quantity : "3-5 per post (quality over quantity)" mix : - "1-2 branded" - "2-3 niche specific" - "1-2 community" placement : "In caption or first comment" TikTok tiktok : audience : "16-34, entertainment-first" content_types : regular_videos : length : "15-60 seconds optimal" frequency : "1-3 per day" style : "Raw, authentic, entertaining" trending : action : "Jump on trends within 24-48 hours" adaptation : "Make it relevant to your niche" best_practices : hooks : - "Start with movement" - "Ask a question" - "Make a bold statement" - "Use pattern interrupt" retention : - "Keep cuts fast" - "Add on-screen text" - "Loop-worthy endings" - "Storytelling arc" algorithm_factors : - "Watch time / completion rate" - "Rewatches" - "Shares" - "Comments" - "Profile visits after viewing" trending_sounds : strategy : "Use trending sounds early" discovery : "Creative Center, For You page" LinkedIn linkedin : audience : "B2B professionals, decision makers" content_types : text_posts : length : "1200-1500 characters optimal" format : - "Hook first line" - "Short paragraphs" - "White space" - "Strong CTA" frequency : "3-5 per week" carousels : slides : "8-12 optimal" design : "Clean, branded, mobile-first" content : "Educational, actionable" articles : length : "1500-2000 words" frequency : "1-2 per month" content : "Thought leadership, deep dives" video : length : "Under 2 minutes" type : "Native upload preferred" content : "Tips, insights, behind scenes" best_practices : posting_times : "Tue-Thu, 8-10am, 12pm, 5-6pm" engagement : - "Respond to all comments" - "Comment on others' posts first" - "Tag relevant people" - "Ask questions" algorithm_factors : - "Dwell time" - "Comments (especially long ones)" - "Shares" - "Profile clicks" - "Connection relevance" Facebook facebook : audience : "25-54, community focus" content_types : posts : formats : [ "Video" , "Links" , "Images" , "Carousels" ] frequency : "1-2 per day" best_times : "1-4pm" reels : length : "15-90 seconds" style : "Similar to Instagram Reels" groups : purpose : "Community building" engagement : "Daily interaction" content : "Exclusive, discussion-driven" lives : boost : "Higher organic reach" content : "Events, Q&A, launches" best_practices : native_video : "Upload directly, no YouTube links" engagement : "Respond within 1 hour" groups : "Build owned community" algorithm_factors : - "Meaningful interactions" - "Comments > Reactions > Shares" - "Native content preferred" - "Video watch time" Twitter/X twitter_x : audience : "News, real-time, conversations" content_types : tweets : length : "100-200 characters optimal" frequency : "3-10 per day" formats : [ "Text" , "Images" , "Polls" , "Threads" ] threads : length : "5-15 tweets" structure : - "Hook tweet" - "Value content" - "Summary/CTA" numbering : "1/, 2/, etc." spaces : purpose : "Audio conversations" frequency : "Weekly" duration : "30-60 minutes" best_practices : engagement : - "Reply to others" - "Quote tweet with insight" - "Join conversations" timing : "Morning, lunch, evening peaks" hashtags : "1-2 max" algorithm_factors : - "Recency" - "Engagement velocity" - "Relationship signals" - "Content type variety" Content Calendar content_calendar : weekly_structure : monday : theme : "Educational" content : "Tips, how-tos, tutorials" tuesday : theme : "Industry trends" content : "News, insights, opinions" wednesday : theme : "Behind the scenes" content : "Team, process, culture" thursday : theme : "Customer spotlight" content : "Testimonials, case studies, UGC" friday : theme : "Engagement" content : "Questions, polls, fun content" saturday : theme : "Curated" content : "Third-party content, shares" sunday : theme : "Cultural/Inspirational" content : "Quotes, stories, values" content_mix : educational : "40%" entertaining : "20%" promotional : "20%" engagement : "10%" curated : "10%" planning_template : fields : - "Date/Time" - "Platform" - "Content type" - "Topic/Theme" - "Copy" - "Visual assets" - "Hashtags" - "CTA" - "Links" - "Status" Community Management engagement_strategy : response_framework : positive_comments : response_time : "Within 2 hours" approach : "Thank, add value, engage" questions : response_time : "Within 1 hour" approach : "Answer thoroughly, offer more help" complaints : response_time : "Within 30 minutes" approach : "Acknowledge, empathize, resolve" escalation : "Take to DM if sensitive" negative_comments : assessment : "Legitimate concern vs troll" legitimate : "Address publicly, show resolution" troll : "Don't engage, hide if needed" proactive_engagement : daily_tasks : - "Like relevant posts (30-50)" - "Comment meaningfully (20-30)" - "Share valuable content (5-10)" - "Respond to all mentions" - "Check brand hashtags" crisis_management : assessment : level_1 : "Minor complaint (individual)" level_2 : "Growing concern (spreading)" level_3 : "Full crisis (viral, media)" response_protocol : - "Acknowledge immediately" - "Gather facts before responding" - "Prepare holding statement" - "Provide updates regularly" - "Document everything" Metrics & Analytics key_metrics : awareness : - "Reach" - "Impressions" - "Follower growth" - "Share of voice" engagement : - "Engagement rate" - "Comments" - "Shares/Saves" - "Click-through rate" conversion : - "Link clicks" - "Website traffic from social" - "Lead generation" - "Sales attribution" engagement_rate_benchmarks : instagram : good : ">3%" average : "1-3%" low : "<1%" tiktok : good : ">5%" average : "3-5%" low : "<3%" linkedin : good : ">2%" average : "1-2%" low : "<1%" twitter : good : ">1%" average : "0.5-1%" low : "<0.5%" reporting : weekly : - "Top performing posts" - "Engagement trends" - "Follower changes" - "Notable interactions" monthly : - "Full metrics dashboard" - "Content performance analysis" - "Audience insights" - "Competitor comparison" - "Recommendations" Paid Social paid_social_strategy : campaign_objectives : awareness : - "Reach" - "Brand awareness" - "Video views" consideration : - "Traffic" - "Engagement" - "App installs" - "Lead generation" conversion : - "Conversions" - "Catalog sales" - "Store traffic" targeting : core_audiences : - "Demographics" - "Interests" - "Behaviors" - "Location" custom_audiences : - "Website visitors" - "Email list" - "App users" - "Engagement audiences" lookalike_audiences : source : "Best customers" percentage : "1-3% for quality, 5-10% for reach" budget_allocation : testing : "20%" proven_campaigns : "70%" experimental : "10%" optimization : a_b_testing : - "Creative variations" - "Audiences" - "Placements" - "Copy" frequency_cap : "3-5 per week per user" Tools Stack smm_tools : scheduling : - "Buffer" - "Hootsuite" - "Later" - "Sprout Social" analytics : - "Native platform analytics" - "Sprout Social" - "Brandwatch" - "Mention" design : - "Canva" - "Adobe Creative Suite" - "Figma" - "CapCut (video)" listening : - "Brandwatch" - "Mention" - "Sprinklr" - "Talkwalker" influencer : - "AspireIQ" - "Grin" - "Upfluence" Лучшие практики Platform native — адаптируй контент под каждую платформу Consistency — регулярный постинг важнее идеального Engage authentically — общайся как человек, не бренд Test and iterate — анализируй что работает Community first — строй отношения, не только followers Video priority — все платформы продвигают видео