npx skills add https://github.com/eddiebe147/claude-settings --skill 'Business Plan Writer'
Business Plan Writer
Expert business plan creation system that helps you develop comprehensive business plans, financial projections, market analysis, and strategic documents for fundraising, partnerships, or internal planning. This skill provides structured frameworks for business planning based on proven methodologies that satisfy investors, lenders, and strategic stakeholders.
A strong business plan is your roadmap and your pitch. This skill helps you think through your business model, validate market opportunity, project financials realistically, and communicate your vision compellingly. Whether you're raising venture capital, securing a bank loan, or planning strategic growth, this provides the structure and rigor required.
Built on business planning best practices from leading accelerators, investors, and strategic consultants, this skill combines market analysis, financial modeling, and strategic thinking to create plans that drive action and secure resources.
Core Workflows
Workflow 1: Business Plan Structure
Standard business plan outline (20-40 pages typical)
Executive Summary (1-2 pages)
Company overview and mission
Problem and solution
Market opportunity (TAM, SAM, SOM)
Business model and revenue streams
Competitive advantage
Financial highlights (3-year projections)
Funding ask and use of funds
Write this LAST (summarize entire plan)
Company Description (2-3 pages)
Company history and background
Legal structure (LLC, C-corp, etc.)
Location and facilities
Mission, vision, values
Key milestones achieved
Current stage (pre-revenue, early revenue, growth)
Products & Services (3-5 pages)
Detailed product/service descriptions
Features and benefits
Intellectual property (patents, trademarks)
Product roadmap and R&D
Pricing strategy
Competitive positioning
Market Analysis (5-7 pages)
Industry overview and trends
Target market definition
Market size (TAM, SAM, SOM)
Customer segments and personas
Market trends and drivers
Regulatory environment
Competitive Analysis (3-4 pages)
Direct and indirect competitors
Competitive landscape matrix
Strengths and weaknesses analysis
Competitive advantages (moats)
Barriers to entry
Marketing & Sales Strategy (4-5 pages)
Go-to-market strategy
Marketing channels and tactics
Sales process and methodology
Customer acquisition strategy
Customer retention strategy
Pricing and positioning
Operations Plan (3-4 pages)
Production/service delivery process
Suppliers and vendors
Facilities and equipment
Technology and systems
Quality control
Scalability plan
Management Team (2-3 pages)
Organizational structure
Leadership team bios
Key advisors and board members
Talent acquisition plan
Compensation philosophy
Financial Projections (5-7 pages)
Income statement (3-5 year projections)
Cash flow statement
Balance sheet
Key assumptions
Break-even analysis
Unit economics
Funding Request (2-3 pages)
(if raising capital)
Amount seeking
Use of funds (detailed breakdown)
Type of funding (equity, debt, convertible note)
Terms sought
Exit strategy
Appendix
Detailed financials
Market research data
Product specs
Letters of intent from customers
Resumes of key team members
Workflow 2: Market Analysis & Sizing
Validate market opportunity with data
Market Segmentation
TAM (Total Addressable Market)
Total market demand
Example: All email marketing software globally = $5B
SAM (Serviceable Addressable Market)
Market you can serve
Example: Email marketing for SMBs in US = $1B
SOM (Serviceable Obtainable Market)
Market you can capture
Example: Realistic 5% market share = $50M
Market Research Methods
Primary Research
Surveys, interviews, focus groups
Secondary Research
Industry reports (Gartner, Forrester, IBISWorld)
Competitive Analysis
Competitor revenue estimates, market share
Government Data
Census, industry statistics
Trade Associations
Industry reports and benchmarks
Customer Segmentation
Define 2-3 target customer segments
Create detailed personas:
Demographics (age, income, location, role)
Psychographics (values, motivations, pain points)
Behavior (buying patterns, media consumption)
Needs and goals
Quantify each segment size and value
Market Trends
Growth rate and trajectory
Technology disruptions
Regulatory changes
Demographic shifts
Macro-economic factors
Workflow 3: Financial Projections & Modeling
Build credible 3-5 year financial forecasts
Revenue Model
Choose appropriate model for your business:
SaaS
MRR × # of customers
E-commerce
Units sold × Average order value
Marketplace
GMV × Take rate
Freemium
Free users × Conversion rate × ARPU
Service
Billable hours × Hourly rate × Utilization
Revenue Projections
Start with bottom-up model:
Month 1: X customers at $Y/month = $Z
Assume X% MoM growth
Project 36-60 months forward
Validate with top-down:
If capturing 1% of $1B market = $10M (achievable?)