Guides competitor research for SEO, content, backlinks, and positioning. Use when planning content, auditing articles, building links, or evaluating market position.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Research Types
Type
Purpose
Output
Keyword/topic
Topics competitors rank for; gaps
Keyword opportunities; content ideas
Content
Structure, length, gaps vs top rankers
Length target; H2 structure; content gaps
Backlink
Link profile; sites linking to competitors
Link gap; outreach targets
Pricing
Competitor pricing, positioning
Pricing context; differentiation
SEO metrics
Organic traffic, rankings vs competitors
Benchmark; opportunity areas
Competitor Keyword / Topic Analysis
Method
Practice
Reverse engineering
Analyze competitor titles, H1, URL; identify topics they rank for
SERP overlap
Keywords with overlapping top-ranking pages → same cluster; #4–10 = opportunity
site: operator
site:competitor.com
to see indexed pages
Tool
Ahrefs, Semrush—competitor keyword overlap, gap analysis
Output
Keyword opportunities; topics competitors cover that you don't.
Competitor Content Analysis
Element
Check
Word count
Top 10 average; length target for your content
H2 structure
Topics covered; structure to adopt
Content gaps
What top rankers cover that you miss
Keyword placement
Primary keyword in title, H1, first 100 words
Format
Lists, tables, FAQ; match or improve
Use when
Auditing or creating articles; see
article-page-generator
for Research Phase integration.
Competitor Backlink Analysis
Action
Purpose
Compare profiles
Your backlinks vs competitors
Link gap
Sites linking to competitors but not you
Opportunity
Outreach to those sites; content they might link to
Tools
Ahrefs, Semrush—Link Intersect, competitor backlink reports. See
backlink-analysis
.
Competitor Pricing
Use
Practice
Positioning
Where you sit vs competitors
Differentiation
Value prop when price differs
Alternatives pages
Who to include; how to position
See
pricing-strategy
,
alternatives-page-generator
.
Data Sources
Source
Use
SimilarWeb
Traffic, engagement, traffic sources by domain
Ahrefs
Competitor domains, backlinks, DR
SEMrush
Organic competitors, traffic share
GA
Referral traffic, acquisition by source
PostHog
Competitor feature usage (if tracked)
Report Workflow
Parse
— Read Excel/CSV, infer domain, visits, traffic sources, etc. from headers
Enrich
— Web search, visit competitor sites; read
product-marketing-context.md
if present
Build
— Structure data for report
Generate
— Output report in chosen format
Output Format
Competitors
identified
Research type
(keyword, content, backlink, pricing)
Findings
(gaps, opportunities, benchmarks)
Recommendations
(content to create, links to pursue, positioning)
Report Structure Reference
Section
Content
Executive Summary
Key findings (top 3), top 3 recommendations
Competitor Overview
Competitor, category, market position, key strength
Product Comparison
Feature/capability vs Us vs Competitors
SWOT Analysis
Our strengths/weaknesses/opportunities/threats; competitor deep dives
Marketing & Messaging
Value prop, target audience, key channels
Gaps & Opportunities
Gap, opportunity, priority
Prioritized Recommendations
Recommendation, impact, effort, owner