Guides giveaway and contest pages for promotional campaigns. Drives signups, engagement, and viral sharing. Often uses Gleam, Woobox, Viralsweep, or similar. Common for e-commerce, SaaS launches, and community growth.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product and campaign goals.
Identify:
Type
Giveaway, contest, sweepstakes, referral campaign
Prize
Product, discount, cash; value and appeal
Tool
Gleam, Woobox, Viralsweep, custom
Primary goal
Email signup, social follows, referrals
Page Structure
Section
Purpose
Headline
"Win [Prize]" or "Enter the [Contest Name]"
Prize
What they win; image, value, appeal
Rules
How to enter; eligibility; end date
Actions
Required actions (email, follow, share)
Countdown
Urgency; end date visible
Legal
Official rules link; disclosure
Best Practices
Conversion
Low friction
Email only for entry; optional bonus entries for shares
Urgency
Countdown; limited spots or time
Social proof
"X people entered"; "Last day"
Legal
Official rules
Required; link to full terms
Eligibility
Age, region, exclusions
Disclosure
FTC-compliant; no purchase necessary
Tools
Gleam, Woobox, Viralsweep
Embed or link
UTM
Track campaign source
Landing page
Custom page + embed; or tool's hosted page
Output Format
Headline
and prize copy
Rules
summary
Entry actions
(required, bonus)
Legal
checklist
Tool
integration notes