Guides GEO/AEO strategy for AI search visibility. GEO optimizes content for ChatGPT, Claude, Perplexity, and AI search summaries (Google AI Overviews, Bing Copilot, Yandex Search with AI)—getting cited in AI-generated answers rather than ranking in traditional SERPs. See
serp-features
for AI search as SERP features;
featured-snippet
for snippet optimization that overlaps with AI Overviews.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Scope
GEO
= Generative Engine Optimization
AEO
= Answer Engine Optimization
LLMO
= Large Language Model Optimization
AIO
= Artificial Intelligence Optimization
All refer to the same goal: visibility in AI assistant responses.
GEO vs. SEO
Dimension
SEO
GEO
Goal
Rankings in search results
Citations in AI answers
User path
Click → visit → convert
Answer in-place; may not visit
Content
Full page optimization
Clear, citable paragraphs
Metrics
Clicks, traffic
Citations, brand mentions
Platforms
Google, Bing, Yandex (organic)
AI Overviews, Copilot, Yandex AI, ChatGPT, Perplexity
Both matter
Create content that ranks and gets cited. AI search summaries (AI Overviews, Copilot, Yandex AI) are
SERP features
—see
serp-features
. When SERP features cause
zero-click
(user gets answer without clicking), citation becomes the primary value; optimize for being cited, not just ranked.
AI Search Platforms (SERP Features + Standalone)
Platform
Type
Source Selection
Optimization Focus
Google AI Overviews
SERP feature
Top 10–12 organic; Gemini; favors older domains (49% over 15 yrs)
Traditional SEO; structured data; citable blocks
Bing Copilot Search
SERP feature
Bing index; GPT-4; 9.81% domain overlap with Google; favors younger domains (18.85%); LinkedIn signals for B2B
AI Overview citations 20–35% higher CTR than equivalent organic. Copilot: shortest responses, fewest links (~3.13/response). Perplexity: prominent URL citations, high trackability.
Geneo
,
GEO AIO
How GEO Works
RAG (Retrieval-Augmented Generation)
AI tools search first, then generate answers. Optimize for search result performance to influence AI responses.
Search APIs
Bing, Brave, etc. feed AI tools. SEO fundamentals still apply.
Core model training
Long, costly; not practical for most strategies. Focus on RAG.
Content Best Practices
Practice
Purpose
Direct-answer format
Answer specific questions in clear paragraphs
Entity signals
Clear brand, product, author identity
Citable paragraphs
Each block understandable on its own
Distribution
Website, YouTube, forums, Reddit--thoughtful comments can outrank blog posts
Parasite SEO & High-Authority Platforms
Parasite SEO
= Placing content on high-authority platforms to leverage their domain strength for rankings and AI citation. See
parasite-seo
for full strategy.
GitHub
Tier 2 technical authority; very high AI citation. See
github-seo
for repos, README, Pages, gists, awesome lists.
Grokipedia
xAI's AI encyclopedia; ChatGPT, Perplexity, Copilot cite it. See
grokipedia-recommendations
for adding recommendations or links. Contribute genuinely useful content; avoid manipulative placement (Google Site Reputation Abuse policy).
Tools
GEO tracking and optimization tools for measuring AI citation and visibility
Key Insight
ChatGPT traffic converts ~6x higher than Google search. AI tool users often have clearer intent.
Output Format
Content structure
for AI citation
Entity
optimization
Distribution
strategy
Measurement
approach