Guides internal linking strategy for SEO: crawlability, link equity distribution, and user navigation.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
Internal links
Contextual links; descriptive anchor text; related posts; hub pages
Breadcrumbs
Implement for large sites (e.g. ecommerce); see
breadcrumb-generator
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for site structure and key pages.
Identify:
Site structure
Hub pages, pillar content, supporting pages
Orphan pages
Pages with no or few internal links
Priority pages
Pages that need more link equity
Best Practices
Link Structure
Principle
Guideline
Depth
Important pages within 3 clicks from homepage
Orphan pages
Avoid; ensure every page has at least one internal link; see
site-crawlability
for technical detection and crawl issues
Hub-to-spoke
Link from hub/pillar pages to cluster articles; topic cluster structure
Contextual
Place links in relevant body content, not just footers
Anchor Text
Principle
Guideline
Descriptive
Use anchor text that describes the target page
Variation
Avoid over-optimization; use natural variation
Keyword
Include target keyword when natural
Placement
Location
Use
First paragraph
Primary link to related content
Body
Contextual links throughout
Related/Recommended
End-of-article links
Navigation
Key site sections
Common Issues
Issue
Fix
Orphan pages
Add internal links from hub pages or navigation;
site-crawlability
for technical audit
Too many links
Focus on most important; avoid link stuffing
Generic anchors
Use descriptive "learn more about X" instead of "click here"
Broken links
Audit and fix 404s; see
site-crawlability
for technical audit
Output Format
Internal link audit
(if auditing)
Link opportunities
for key pages
Anchor text
recommendations
Structure
improvements