Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Scope (Off-Page SEO)
Link building
Acquire backlinks from relevant, authoritative sites
Broken link building
Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions
Turn mentions into links via outreach
Guest posting
Contribute to relevant publications; earn links
Journalist requests
Respond to #JournoRequest; provide quotes/assets
Digital PR
PR campaigns for backlinks and E-E-A-T — see
eeat-signals
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product, audience, and proof points.
Identify:
Current backlink profile
Domain authority, referring domains
Target keywords
What to rank for
Linkable assets
Research, tools, guides, data, testimonials
Link Building Strategies
Strategy
Description
Content marketing
Create link-worthy content (guides, research, tools)
Guest posting
Write for relevant sites with author bio link
Broken link building
Find broken links, suggest your content as replacement
Unlinked brand mentions
Turn mentions into links via outreach
Journalist requests
Respond to #JournoRequest; provide quotes/assets
Directory and curated list submission
Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see
directory-submission
for submission workflow,
cold-start-strategy
for launch plan
Digital PR
Press releases, news, expert quotes; earn authoritative links at scale
Partnerships
Partner links, co-marketing
Quality Over Quantity
Factor
Good
Avoid
Relevance
Links from related sites
Irrelevant niches
Authority
High-quality, trusted sites
Spammy, low-quality
Anchor text
Natural, varied
Over-optimized, exact match
Context
Editorial, contextual links
Footer, sidebar link farms
Outreach Best Practices
Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool
Output Format
Linkable asset
ideas
Outreach
strategy and templates
Target sites
(types, not specific URLs)
Metrics
to track (referring domains, DA, traffic)