Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

Goal

Traffic, leads, brand

Content

Article, landing page, video

Budget

Min $500–1,000; better at $5,000+

Platform Overview

Platform

Reach

Focus

Taboola

500M+ daily impressions

Premium publishers; AI matching

Outbrain

Major publishers

Top-funnel; helpful content

Pricing

CPC $0.10–0.30 avg; CPM $1–3 avg. Creative Testing Approach Guideline Combinations 3 headlines × 3 images = 9 variants; test together Image variety Headshot, product, illustration—distinct styles Advertorials Test length, tone, aggressiveness; no universal formula Copywriting Guidelines Rule Guideline Honest Avoid clickbait; match copy to content Format Match character limits; respect UX per format Tone Soft-sell; nurture, don't push Funnel Focus Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach. Output Format Headline options (2–3) Image guidance Landing page alignment Budget recommendation