- SEO On-Page: Open Graph
- Guides implementation of Open Graph meta tags for social media previews (Facebook, LinkedIn, Slack, Discord, etc.). Pages with proper OG tags get 2–3× more clicks than bare URL links.
- When invoking
-
- On
- first use
- , if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
- subsequent use
- or when the user asks to skip, go directly to the main output.
- Scope (Social Sharing)
- Open Graph
- Facebook-originated protocol; controls preview card when links are shared on social platforms
The 4 Essential Tags
Every shareable page requires these minimum tags:
<
meta
property
=
"
og:title
"
content
=
"
Your Page Title
"
< meta property = " og:description " content = " Your description "
< meta property = " og:image " content = " https://yourdomain.com/image.png "
< meta property = " og:url " content = " https://yourdomain.com/page "
Tag Guideline og:title Keep under 60 chars; compelling; match page content og:description 150–200 chars; conversion-focused og:image Absolute URL (https://); 1200×630px recommended og:url Canonical URL; deduplicates shares Recommended Additional Tags Tag Purpose og:type Content type: website , article , video , product og:site_name Website name; displayed separately from title og:image:width / og:image:height Image dimensions (1200×630px) og:image:alt Alt text for accessibility og:locale Language/territory (e.g., en_US ); for multilingual sites Image Best Practices Item Guideline Size 1200×630px (1.91:1 ratio) for Facebook, LinkedIn, WhatsApp Format JPG, PNG, WebP; under 5MB URL Absolute URL with https://; no relative paths Unique One unique image per page when possible Common Mistakes Using relative image URLs instead of absolute https:// Images too small or wrong aspect ratio Empty or placeholder values Missing og:url (canonical) Implementation Next.js (App Router) export const metadata = { openGraph : { title : '...' , description : '...' , url : 'https://example.com/page' , siteName : 'Example' , images : [ { url : 'https://example.com/og.jpg' , width : 1200 , height : 630 , alt : '...' } ] , locale : 'en_US' , type : 'website' , } , } ; HTML (generic) < meta property = " og:title " content = " Your Title "
< meta property = " og:description " content = " Your description "
< meta property = " og:image " content = " https://example.com/og.jpg "
< meta property = " og:url " content = " https://example.com/page "
< meta property = " og:type " content = " website "
< meta property = " og:site_name " content = " Your Site "
< meta property = " og:image:width " content = " 1200 "
< meta property = " og:image:height " content = " 630 "
< meta property = " og:image:alt " content = " Alt text "
Testing Facebook : Sharing Debugger LinkedIn : Post Inspector
open-graph
安装
npx skills add https://github.com/kostja94/marketing-skills --skill open-graph