Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see

gtm-strategy

. For cold start (first users, no product yet), see

cold-start-strategy

.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read full file.

Identify:

Launch type

New product, major feature, market expansion

GTM mode

Sales-led, product-led, marketing-led, hybrid (from

gtm-strategy

)

Channels

PR, paid, organic, email, events Launch Checklist GTM strategy defined (see gtm-strategy ) PMF validated (see pmf-strategy ) Target market and ICP clear Messaging consistent across teams Channel mix chosen (PR, paid, organic, email) Timeline and milestones set Cross-functional owners assigned (RACI) Channel Mix Channel Use Skills PR Press release, media relations pr-marketing Paid ads Scale acquisition post-PMF paid-ads-strategy Organic SEO, content, community seo-strategy, content-marketing Email Announcement to existing users email-marketing Product Hunt / Directories Launch-day buzz; early adopters cold-start-strategy, directory-submission Critical Success Factors Factor Guideline PMF first Validate product-market fit before scaling; see pmf-strategy GTM alignment One clear story; all teams use same messaging; see gtm-strategy Avoid rush Most failures = scale before PMF Output Format Launch plan (timeline, channels, owners) Channel actions (PR, paid, organic, email) Checklist (pre-launch, launch, post-launch) Cross-ref to gtm-strategy for framework