Channels: Public Relations

Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first:

If

.claude/project-context.md

or

.cursor/project-context.md

exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).

Identify:

News angle

Product launch, funding, partnership, milestone

Audience

Trade press, mainstream, bloggers

Timing

Embargo or immediate Press Release Structure Section Guideline Header Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo Headline Under 100 chars; strong action verbs; "Why should I care?" Subheadline Optional; additional context Dateline City, state, date Lead 50–75 words; all 5 W's (Who, What, When, Where, Why) Body 1–2 paragraphs; inverted pyramid; most newsworthy first Quote Executive/stakeholder; perspective, not fact repetition Boilerplate 2–3 sentence company description Media contact Name, email, phone Lead Paragraph Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact). Quote Quality Add perspective or emotion Avoid generic corporate-speak Don't repeat facts already stated Writing Style AP style Short paragraphs (one idea each) Clear language for easy journalist adaptation Data and context to support claims Output Format Headline and subheadline Lead paragraph Body copy Quote suggestion Boilerplate