Guides optimization of the HTML title tag for search engines and SERP display.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Scope (On-Page SEO)
Title tag
Primary search snippet; primary keyword near start; unique per page
Length by Language
Google truncates by
pixel width
(~580–600px desktop), not character count. Character limits are approximate—CJK chars are wider (~2× Latin), so fewer fit in the same pixels.
Script / Language
Title (chars)
Notes
Latin
(English, Spanish, French, etc.)
50–60
~55 recommended
CJK
(Chinese, Japanese, Korean)
25–35
Full-width chars; 25–30 desktop; 20–28 mobile; use pixel checker when available
Cyrillic
(Russian, etc.)
50–55
Slightly wider than Latin
Arabic, Hebrew
30–40
RTL; variable width
Pixel tools
Use a pixel-accurate checker for CJK—font and locale affect display.
Multilingual
Use locale-specific limits; don't translate then truncate. See
localization-strategy
,
translation
.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for brand voice and target keywords.
Identify:
Page type
Homepage, landing, blog, product, etc.
Primary keyword
Target search query
Language / script
Apply length rule above
Brand
Optional brand append at end
Best Practices
Item
Guideline
Length
Per language (see table above); Google truncates beyond ~600px
Keyword
Include primary keyword near the start
Unique
One unique title per page
Brand
Optional: append brand at end
Clear
Compelling; clearly describe page content
Output Format
Recommended title
(with character count for target language)
Alternatives
(if A/B testing)
GSC-Driven Optimization
For pages with low CTR despite good position, use google-search-console to identify opportunities. Compare actual CTR vs expected by position; optimize title for pages with CTR gap.