monetization

仓库: rshankras/claude-code-apple-skills
安装量: 37
排名: #18988

安装

npx skills add https://github.com/rshankras/claude-code-apple-skills --skill monetization
Monetization Strategy
End-to-end monetization guidance for Apple platform apps — from "should I charge?" to "here's your pricing page structure."
When This Skill Activates
Use this skill when the user:
Asks "should I monetize my app?" or "is my app ready to charge?"
Wants help choosing between freemium, subscription, or one-time purchase
Needs pricing tier recommendations
Asks about free trial strategy
Wants to plan monetization for a specific app type (kids, therapy, productivity, etc.)
Mentions "pricing", "revenue model", or "how to make money from my app"
Wants to understand Apple's commission structure
Process
Phase 1: Readiness Assessment
Before recommending a pricing model, evaluate whether the app is ready to monetize. Ask these questions via AskUserQuestion:
1. App Stage
Pre-launch (idea/prototype)
Beta / TestFlight
Live with users (< 1K)
Live with traction (1K+ users)
2. Value Proposition
What problem does your app solve?
Who is the target user?
What alternatives exist (including doing nothing)?
3. Current State
Do you have active users?
What's your retention like? (Day 1, Day 7, Day 30)
Are users asking for features / willing to pay?
Readiness Scorecard
Evaluate against these criteria:
Signal
Ready
Not Ready
Core value
Clear, differentiated
Still finding product-market fit
User retention
D7 > 20%
D7 < 10%
User feedback
"I'd pay for this"
Silence or complaints
Feature depth
Enough for free + paid split
Everything feels essential
Competition
You offer something unique
Commodity feature set
Polish
Professional quality
Rough edges everywhere
Recommendation thresholds:
5-6 Ready signals → Monetize now
3-4 Ready signals → Soft-launch pricing (low price, gather data)
0-2 Ready signals → Focus on product first, monetize later
Phase 2: Pricing Model Selection
Based on app type and user behavior, recommend the right model.
Decision Framework
Is the app used daily/weekly?
├── YES → Does it provide ongoing value?
│ ├── YES → SUBSCRIPTION
│ └── NO → ONE-TIME PURCHASE (with optional tip jar)
└── NO → Is it a utility/tool?
├── YES → ONE-TIME PURCHASE or FREEMIUM
└── NO → Is it content-based?
├── YES → SUBSCRIPTION or CONSUMABLE IAP
└── NO → FREEMIUM with premium unlock
Model Comparison
Read
pricing-models.md
for detailed comparison of each model:
Subscriptions (auto-renewable)
One-time purchase (paid upfront or freemium unlock)
Consumable IAP (credits, tokens)
Non-consumable IAP (feature unlock)
Tip jar / patronage
Ad-supported with premium upgrade
App-Type Recommendations
Read
app-type-guides.md
for specific guidance by app category:
Productivity / task management
Health / therapy / wellness
Kids / education
Creative tools
Social / community
Developer tools
Finance / budgeting
Phase 3: Tier Structure
Once a model is selected, design the tier structure.
Subscription Tiers (if applicable)
Two-tier structure
(recommended for most indie apps):
FREE PRO ($X.99/mo or $XX.99/yr)
───────────────────── ─────────────────────────────
Core functionality Everything in Free
Limited usage/storage Unlimited usage
Basic features Advanced features
Priority support (optional)
Early access to new features
Three-tier structure
(for apps with clear user segments):
FREE PLUS ($X.99/mo) PRO ($XX.99/mo)
──────────── ────────────────── ──────────────────
Basic use Power user Professional/team
Ads/limits No ads, more quota Unlimited + extras
Pricing Psychology
Anchor pricing
Show yearly first to make monthly look expensive
Price ending
Use .99 for < $10, round numbers for premium ($19, $29)
Yearly discount
15-40% off monthly equivalent (sweet spot: ~30%)
Decoy effect
Three tiers where middle looks like best value
Regional pricing
Use App Store price tiers for automatic localization
Free vs. Paid Feature Split
The hardest decision. Follow these principles:
Free tier should:
Demonstrate the core value proposition
Be genuinely useful (not a crippled demo)
Create natural upgrade moments ("you've hit the limit")
Let users invest time/data before hitting the paywall
Paid tier should:
Unlock power/convenience, not basic functionality
Feel like "more of what you love" not "removing annoyances"
Include at least one "hero feature" worth paying for alone
❌ Bad splits:
Free: Can view data → Paid: Can edit data (feels hostile)
Free: 3-day trial → Paid: Everything (no ongoing free value)
Free: Everything → Paid: Remove ads (weak value prop)
✅ Good splits:
Free: 5 projects → Paid: Unlimited projects + templates
Free: Basic tracking → Paid: Insights, trends, export
Free: Single device → Paid: Sync across devices + widgets
Phase 4: Free Trial Strategy
Trial Types
Type
Best For
Apple Support
Introductory offer (free)
Subscriptions
Built-in via App Store
Introductory offer (discounted)
High-value subscriptions
Built-in via App Store
Feature-limited free tier
Freemium apps
N/A (your logic)
Time-limited full access
Productivity apps
Built-in via App Store
Trial Duration Recommendations
App Type
Trial Length
Reason
Daily-use productivity
7 days
Quick to see value
Health/fitness tracking
14 days
Need time to build habit
Creative tools
7 days
One project cycle
Business/professional
14-30 days
Need to integrate into workflow
Education/learning
7 days
One learning cycle
Trial Conversion Tactics
Onboard to premium features
during trial (not free features)
Show "trial ending" reminder
2-3 days before expiration
Highlight value received
("You tracked 47 workouts this month")
Offer annual option
at trial end (bigger commitment but better price)
Win-back offer
if they don't convert (promotional offer after 30 days)
Phase 5: Implementation Guidance
After strategy is set, guide implementation.
Apple Commission Structure
Scenario
Apple's Cut
You Keep
Standard (Year 1)
30%
70%
After Year 1 of subscription
15%
85%
Small Business Program (< $1M/yr)
15%
85%
Small Business + Year 2 subscription
15%
85%
Important:
Revenue calculations should always account for Apple's cut. A $9.99/mo subscription with Small Business Program = ~$8.49/mo to you.
StoreKit 2 Implementation
For code generation, refer users to the
paywall-generator
skill:
Use the paywall-generator skill to create:
- StoreKit 2 subscription management
- Paywall UI (SwiftUI)
- Receipt validation
- Subscription status tracking
Paywall UI Patterns (HIG-Compliant)
Do:
Show feature comparison (free vs. paid)
Display price per period clearly
Highlight savings on annual plan
Include "Restore Purchases" button
Show terms of service and privacy policy links
Use system subscription views where available (iOS 18.4+)
Don't:
Block the app immediately on launch
Use dark patterns (hidden close button, confusing language)
Make it hard to dismiss the paywall
Misrepresent subscription terms
Auto-select the most expensive option
App Store Review Guidelines (Monetization)
Key rules to follow:
3.1.1
In-app purchase required for digital content/features
3.1.2
Subscriptions must provide ongoing value
3.1.3
"Reader" apps can link to web for account management
3.2.2
Unacceptable business models (bait-and-switch, etc.)
5.6
Developer Code of Conduct (no manipulative tactics) Output Format Present monetization strategy as:

Monetization Strategy: [App Name]

Readiness Assessment
**
Score
**
X/6 — [Ready to monetize / Soft-launch / Focus on product] | Signal | Status | Notes | |

|

|

| | Core value | ✅/❌ | ... | | Retention | ✅/❌ | ... | | User demand | ✅/❌ | ... | | Feature depth | ✅/❌ | ... | | Differentiation | ✅/❌ | ... | | Polish | ✅/❌ | ... |

Recommended Model ** [Model Name] ** — [One-line rationale]

Tier Structure | Feature | Free | Pro ($X.99/mo) | |

|

|

|
|
...
|
✅
|
✅
|
|
...
|
Limited
|
Unlimited
|
|
...
|
❌
|
✅
|
**
Annual pricing
**
$XX.99/yr (XX% savings)

Free Trial
**
Type
**
[Introductory offer / Feature-limited / etc.]
**
Duration
**
[X days]
**
Conversion tactics
**
[Bullet list]

Revenue Projections (Conservative) | Metric | Estimate | |

|

| | Monthly price | $X.99 | | Annual price | $XX.99 | | Conversion rate (free→paid) | X-X% | | Revenue per 1K MAU | $XXX-$XXX/mo |

Implementation Checklist

[ ] Configure products in App Store Connect

[ ] Implement StoreKit 2 (use paywall-generator skill)

[ ] Design paywall UI

[ ] Set up introductory offers

[ ] Add analytics for conversion tracking

[ ] Test with StoreKit Configuration file

[ ] Submit for review

Next Steps 1. [First action item] 2. [Second action item] 3. [Third action item] References pricing-models.md — Detailed comparison of all pricing models app-type-guides.md — Category-specific monetization recommendations paywall-generator skill — For StoreKit 2 code generation app-store skill — For App Store description optimization Apple App Store Review Guidelines §3 (Business) Apple StoreKit 2 documentation

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