Social Graphics Skill Overview
Social Graphics creates platform-specific visual content optimized for engagement. This skill teaches you to generate graphics that perform well on each platform.
Keywords: social media graphics, social posts, platform-optimized, Instagram graphics, LinkedIn posts, Twitter graphics, TikTok graphics, social content
Core Methodology
Social graphics have three layers:
Platform Optimization — Size, format, and best practices Visual Design — Eye-catching composition and colors Message Integration — Text, CTA, and messaging Platform Specifications Platform 1: Instagram
Dimensions:
Feed Post: 1080x1080 (square) Story: 1080x1920 (vertical) Reel: 1080x1920 (vertical) Carousel: 1080x1350 (portrait)
Best Practices:
Vibrant colors, high contrast Text overlay (top or bottom) Call-to-action visible Trending aesthetic 2-3 second hook
Prompt Template:
Instagram [post type] graphic, [subject], [color palette], [composition], eye-catching, high contrast, professional design, [mood], 1080x1080, trending on instagram, modern aesthetic
Platform 2: LinkedIn
Dimensions:
Feed Post: 1200x627 (landscape) Document: 1200x1500 (portrait) Video: 1200x675 (landscape)
Best Practices:
Professional aesthetic Clear, readable text Business-focused imagery Credible, authoritative Value-focused messaging
Prompt Template:
LinkedIn professional graphic, [subject], [color palette], professional design, business aesthetic, [mood], 1200x627, corporate quality, trending on linkedin, authoritative
Platform 3: Twitter/X
Dimensions:
Tweet Image: 1024x512 (landscape) Recommended: 1200x675 (landscape)
Best Practices:
Bold, simple design High contrast Readable text Quick visual impact Trending style
Prompt Template:
Twitter graphic, [subject], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic
Platform 4: TikTok
Dimensions:
Video: 1080x1920 (vertical) Thumbnail: 1280x720 (landscape)
Best Practices:
Vertical format Trending sounds/music Quick cuts Bold text overlays Energetic, fun Authentic feel
Prompt Template:
TikTok graphic, [subject], vertical format, 1080x1920, trendy aesthetic, bold colors, eye-catching, energetic mood, modern design, trending on tiktok, authentic style
Platform 5: Pinterest
Dimensions:
Standard Pin: 1000x1500 (portrait) Idea Pin: 1000x1200 (portrait)
Best Practices:
Vertical orientation Inspiring imagery Clear, readable text Trending colors High-quality photography
Prompt Template:
Pinterest pin graphic, [subject], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, trending on pinterest, high-quality, eye-catching
Design Elements Element 1: Color Palette From Your Creative Strategist Guide: - Use primary colors for main elements - Secondary colors for accents - Ensure high contrast for readability - Consider platform color trends
Element 2: Typography - Bold, readable fonts - Clear hierarchy (headline, subheading, body) - High contrast with background - Limited fonts (2-3 maximum) - Professional or trendy based on brand
Element 3: Composition - Rule of thirds for balanced design - Clear focal point - Negative space for breathing room - Visual hierarchy - Eye-catching arrangement
Element 4: Visual Elements - Icons or graphics - Product images - Lifestyle photography - Geometric shapes - Textures or patterns
Complete Social Graphics Prompts Instagram Feed Post Instagram feed post graphic, [topic/product], vibrant [color palette], eye-catching composition, modern design, rule of thirds, high contrast, professional quality, 1080x1080, trending on instagram, social media aesthetic
LinkedIn Professional Post LinkedIn professional graphic, [topic], corporate [color palette], professional design, authoritative aesthetic, business-focused, clean composition, 1200x627, trending on linkedin, high-quality
Twitter Promotional Post Twitter promotional graphic, [topic], bold design, high contrast, [color palette], simple composition, eye-catching, 1024x512, trending on twitter, modern aesthetic, professional quality
TikTok Trending Post TikTok trending graphic, [topic], vertical format, 1080x1920, trendy aesthetic, bold colors, energetic mood, eye-catching, modern design, authentic style, high engagement potential
Pinterest Inspiration Pin Pinterest inspiration pin, [topic], vertical format, 1000x1500, inspiring aesthetic, [color palette], professional design, high-quality imagery, trending on pinterest, eye-catching, aspirational mood
Text Overlay Best Practices Headline Text - Large, bold, readable - 5-10 words maximum - Clear value proposition - High contrast with background - Professional or trendy font
Body Text - Secondary information - 1-2 lines maximum - Readable size - Supports headline - Clear call-to-action
Call-to-Action - "Learn More" - "Shop Now" - "Discover" - "Join Us" - "Click Link in Bio" - Clear, action-oriented
How to Use This Skill Choose Your Platform — Which platform are you posting to? Select Your Dimensions — Use platform specifications Define Your Message — What's the main message? Choose Your Design Style — Professional, trendy, minimalist? Build Your Prompt — Combine all elements Generate Image — Use Image Generation skill Add Text — Add headline, body, CTA in design tool Test — Review before posting Integration with Other Skills
Social Graphics works with:
Creative Strategist — Your style guide informs design Image Generation — Uses FAL.ai to create graphics Product Photography — Product images become social assets Brand Asset — Graphics use brand elements Platform-Specific Tips
Instagram: Use trending colors, high engagement visuals, clear CTA LinkedIn: Professional aesthetic, value-focused, authoritative tone Twitter: Bold, simple, high contrast, trending style TikTok: Vertical, trendy, energetic, authentic feel Pinterest: Inspiring, vertical, high-quality, aspirational
Pro Tips
Consistency: Use same color palette and style across platforms Trending: Reference trending aesthetics for each platform Testing: Test different designs and measure engagement Timing: Post at optimal times for each platform Hashtags: Research relevant hashtags for each platform Engagement: Include clear CTA to drive engagement Branding: Maintain brand identity across all platforms
Common Pitfalls
Wrong Dimensions — Use platform-specific sizes Poor Contrast — Ensure text is readable Cluttered Design — Keep design clean and focused Weak CTA — Make action clear and compelling Inconsistent Branding — Use your Creative Strategist guide Ignoring Trends — Stay current with platform trends Low Quality — Use high-resolution images and professional design
Troubleshooting Text Not Readable Increase text size Add text shadow or background Increase contrast with background Use bolder font Design Looks Cluttered Remove unnecessary elements Add more negative space Simplify color palette Focus on one main message Not Getting Engagement Review trending designs on platform Increase contrast and vibrancy Make CTA more compelling Test different compositions Inconsistent Across Platforms Reference your Creative Strategist guide Use consistent color palette Maintain brand elements Adapt design to platform specs Next Steps
Once you're creating social graphics, move to Skill 06: Brand Asset to create comprehensive brand elements.