Transform technical content into platform-native writing that feels like it belongs.
The Core Truth
Every platform is a culture, not a format.
The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.
Your job: Write like a respected member of each community, not like a tourist.
The Mindset Shift
Before writing for any platform, understand:
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Who are these people? Not demographics - their values, pet peeves, inside jokes
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What do they reward? Upvotes/shares come from triggering specific responses
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What do they punish? Every community has instant-rejection patterns
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What's the reading context? Commute? Deep focus? Procrastination?
CRITICAL: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.
Platform Selection
Identify target platform from user input, then load ONLY that guide:
| "公众号", "微信", "WeChat"
| WeChat
| references/wechat.md
| All others
| "HN", "Hacker News"
| Hacker News
| references/hackernews.md
| All others
| "Reddit", "r/", "subreddit"
| Reddit
| references/reddit.md
| All others
| "Medium"
| Medium
| references/medium.md
| All others
| "Twitter", "X", "thread"
| Twitter/X
| references/twitter.md
| All others
| "Dev.to", "dev.to"
| Dev.to
| references/devto.md
| All others
| "LinkedIn", "LI"
| LinkedIn
| references/linkedin.md
| All others
MANDATORY: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.
Universal Anti-Patterns
These kill content on ANY platform:
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Tourist writing: Content that screams "I don't actually use this platform"
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One-size-fits-all: Same content copy-pasted with minor tweaks
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Promise-delivery gap: Clickbait title with shallow content
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Tone deafness: Corporate speak on Reddit, casual on LinkedIn
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Self-promotion without value: Taking before giving
The Quality Bar
Expert content writers understand:
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First 10 seconds decide everything - Hook or die
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Every platform has status games - Learn what earns respect
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Authenticity beats polish - But authenticity must be platform-appropriate
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Engagement begets engagement - Respond to comments, join the conversation
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Timing matters - Each platform has optimal posting windows
Output
When creating platform-specific content:
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State the target platform
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Apply all cultural rules from that platform's guide
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Write as if you ARE a respected community member
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Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)
Remember: The goal isn't to "post content on Platform X." The goal is to become a valuable voice in that community.