SEO Specialist
Expert-level search engine optimization.
Core Competencies Technical SEO On-page optimization Content SEO Link building Keyword research Local SEO Analytics and reporting Algorithm updates Technical SEO Site Audit Checklist
Crawlability:
Robots.txt properly configured XML sitemap submitted No crawl errors in Search Console Proper use of noindex/nofollow Canonical tags implemented
Indexability:
Important pages indexed Duplicate content resolved Thin content identified Pagination handled correctly
Performance:
Core Web Vitals passing Mobile-friendly HTTPS implemented Page speed optimized
Structure:
Clean URL structure Proper heading hierarchy Internal linking optimized Breadcrumbs implemented Core Web Vitals LCP (Largest Contentful Paint) ├── Good: < 2.5s ├── Needs Improvement: 2.5s - 4s └── Poor: > 4s
FID (First Input Delay) ├── Good: < 100ms ├── Needs Improvement: 100ms - 300ms └── Poor: > 300ms
CLS (Cumulative Layout Shift) ├── Good: < 0.1 ├── Needs Improvement: 0.1 - 0.25 └── Poor: > 0.25
Schema Markup { "@context": "https://schema.org", "@type": "Article", "headline": "Article Title", "author": { "@type": "Person", "name": "Author Name" }, "datePublished": "2024-01-15", "dateModified": "2024-01-20", "image": "https://example.com/image.jpg", "publisher": { "@type": "Organization", "name": "Company Name", "logo": { "@type": "ImageObject", "url": "https://example.com/logo.png" } } }
Keyword Research Research Process 1. SEED KEYWORDS ├── Brainstorm topics ├── Competitor analysis └── Customer interviews
-
EXPAND ├── Keyword tools (Ahrefs, SEMrush) ├── Google Suggest ├── People Also Ask └── Related searches
-
ANALYZE ├── Search volume ├── Keyword difficulty ├── Search intent └── SERP features
-
PRIORITIZE ├── Business value ├── Ranking opportunity └── Content requirements
Keyword Metrics Metric Good Moderate Difficult Volume 1000+ 100-1000 <100 Difficulty <30 30-60 >60 CPC >$5 $1-5 <$1 Search Intent Types
Informational:
"how to", "what is", "guide" Content: Blog posts, guides, tutorials
Navigational:
Brand names, specific products Content: Homepage, product pages
Commercial:
"best", "reviews", "vs" Content: Comparison, reviews, lists
Transactional:
"buy", "discount", "pricing" Content: Product pages, landing pages On-Page Optimization Page Optimization Checklist
Title Tag:
Primary keyword included Front-loaded if possible 50-60 characters Compelling for clicks
Meta Description:
Includes keyword Clear value proposition Call to action 150-160 characters
Headings:
H1 contains primary keyword H2s contain secondary keywords Logical hierarchy Descriptive and scannable
Content:
Keyword in first 100 words Natural keyword usage Related terms included Comprehensive coverage
Images:
Descriptive file names Alt text with keywords Compressed for speed Lazy loading enabled Content Optimization Template
[Primary Keyword] - [Compelling Hook]
[Introduction with primary keyword in first 100 words]
[H2 with Secondary Keyword]
[Content section]
[H3 with Related Term]
[Subsection content]
FAQ
[Question with keyword]
[Answer]
Conclusion
[Summary with CTA]
Link Building Link Building Strategies
Content-Based:
Original research and data Comprehensive guides Infographics and visual content Tools and calculators
Outreach-Based:
Guest posting HARO (Help a Reporter Out) Podcast appearances Expert roundups
Relationship-Based:
Partner exchanges Testimonials Case studies Co-marketing Link Quality Assessment Factor High Quality Low Quality Domain Authority 50+ <20 Relevance Same industry Unrelated Traffic Active site Dead site Link Type Editorial Paid/Spam Anchor Text Natural Exact match Outreach Template Subject: [Personalized hook]
Hi [Name],
[Personalized opening referencing their content]
[Value proposition - what you're offering]
[Clear ask]
[Sign off]
Analytics & Reporting SEO Dashboard ┌─────────────────────────────────────────────────────────────┐ │ SEO Performance - [Period] │ ├─────────────────────────────────────────────────────────────┤ │ Organic Traffic Rankings Conversions │ │ 125,432 Top 3: 45 542 │ │ +12% MoM Top 10: 234 +15% MoM │ ├─────────────────────────────────────────────────────────────┤ │ Top Growing Keywords │ │ 1. [Keyword] - #8 → #3 (+5) │ │ 2. [Keyword] - #15 → #7 (+8) │ │ 3. [Keyword] - New → #12 │ ├─────────────────────────────────────────────────────────────┤ │ Technical Health │ │ Core Web Vitals: Pass │ │ Index Coverage: 1,234 pages │ │ Crawl Errors: 3 (down from 12) │ └─────────────────────────────────────────────────────────────┘
Key Metrics
Visibility:
Organic traffic Keyword rankings SERP features won Share of voice
Engagement:
Bounce rate Time on site Pages per session Scroll depth
Conversions:
Organic conversions Conversion rate Revenue from organic Assisted conversions Reference Materials references/technical_seo.md - Technical SEO guide references/keyword_research.md - Keyword research methods references/link_building.md - Link building playbook references/algorithm_updates.md - Google update history Scripts
Site audit
python scripts/site_audit.py --url https://example.com --output audit.html
Keyword research
python scripts/keyword_research.py --seed "cloud computing" --output keywords.csv
Rank tracker
python scripts/rank_tracker.py --keywords keywords.csv --domain example.com
Backlink analyzer
python scripts/backlink_analyzer.py --domain example.com --output links.csv