Guides affiliate program page content and structure for conversion and quality affiliate signups.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product, audience, and proof points.
Identify:
Commission model
Percentage, flat rate, recurring, one-time
Target affiliates
Bloggers, influencers, agencies, etc.
Product fit
Why affiliates would promote you
Best Practices
Four Key Questions Affiliates Ask
How much can I earn?
? Be specific upfront
Is this product worth promoting?
? Product value, audience fit
Will I be set up for success?
? Resources, support, tracking
Can I trust you to pay me?
? Payment terms, proof
Commission Structure (Transparency)
Item
Include
Commission rate
Percentage or flat
Recurring vs. one-time
Duration of recurring
Cookie/tracking window
How long the cookie lasts
Minimum payout
Threshold to receive payment
Payment schedule
When payouts occur
Payment methods
PayPal, bank transfer, etc.
Refund/chargeback policy
How they affect commissions
Value Proposition
Specific numbers
"Earn 30% recurring--up to $147/month per customer"
Earning calculator
Help affiliates visualize income
Avoid vague
"Great commissions" ? "30% recurring for 12 months"
Product Information
Affiliates stake their reputation; convince them it's worth promoting:
What it does (clear, jargon-free)
Who it's for (audience, use cases)
Why it's superior (differentiators)
Social proof (customers, testimonials, logos)
Design
Treat like a product landing page—professional, engaging; same quality as main marketing pages
Single-focused offer
One primary goal (signup); pages with multiple offers get ~266% fewer leads
Minimal navigation
Remove or reduce nav links; can increase conversion 2–28%
Mobile-first
Thumb-reachable CTA above fold; ~70% of users consider page speed
Hero image/video
Visuals can improve conversion up to 80%
FTC-compliant disclosure
Affiliate relationship disclosure required
Post-Launch
Submit to affiliate program directories for discoverability
Add affiliate page link to main nav or footer
Output Format
Headline
and value proposition
Commission
section structure
Product
summary for affiliates
FAQ
for common affiliate questions
CTA
and signup flow
SEO
metadata