Pages: Customer Stories

Guides customer story and case study page content, structure, and conversion.

When invoking

On

first use

, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for product, proof points, and customer language.

Identify:

Story format

Full case study, quote snippet, video

Industries/use cases

Who to showcase

Metrics

What results to highlight

Best Practices

Structure (Challenge -> Solution -> Results)

Section

Content

Headline

Benefit-driven; lead with outcome

Challenge

Client's problem, pain points

Solution

How your product helped

Results

Quantifiable metrics, before/after

Quote

Direct testimonial from client

CTA

Next step (demo, contact, read more)

Content Principles

Lead with results

Outcomes first, not background

Specific metrics

"Increased revenue 40%" not "great results"

Quotes

Direct, attributed, credible

Scannable

Consistent template; easy to skim

Concise

Enough value without losing interest

Visual Elements

Logos

Client branding (with permission)

Charts/graphs

Before-after, metrics

Video

Testimonials, interviews

Expandable sections

For deeper detail

Why It Matters

54% of buyers review case studies before purchasing

73% of successful content marketers use them

Builds credibility, justifies pricing, shortens sales cycles

Storytelling

Problem

= beginning

Solution

= climax

Results

= resolution

Hard facts

Statistics for impact Output Format Template structure Story outline (challenge, solution, results) Metrics to capture SEO metadata and schema (if indexing) Internal linking to product/pricing