Content Creation & Marketing Unified skill for creating and distributing high-converting B2B content across channels. When to Use Writing blog posts, LinkedIn posts, case studies Creating video scripts or webinar content Developing email nurture sequences Repurposing content across formats Planning content distribution Part 1: LinkedIn Content Post Formats That Work The Hook + Story + Lesson [Provocative hook - 1 line] [Story - 3-5 lines] [Lesson/takeaway - 2-3 lines] [Call to action or question] The List Post [Number] things I learned about [topic]: 1. [Point] - [One line explanation] 2. [Point] - [One line explanation] ... Which resonates most with you? The Contrarian Take Unpopular opinion: [Contrarian statement] Here's why: [3-4 supporting points] Agree or disagree? Sharing a Win We just [achievement]. Here's what made the difference: → [Key factor 1] → [Key factor 2] → [Key factor 3] The biggest lesson: [Insight] What's working for you lately? LinkedIn Best Practices Element Guideline Frequency 3-5x per week Best times 7-8am, 12pm, 5-6pm (local) Best days Tuesday-Thursday First line Hook (shows in preview) Formatting Use line breaks liberally, 1-2 sentences per paragraph Engagement Reply to every comment within 1 hour Hashtags 3-5 max, end of post, mix broad/niche/industry Part 2: Blog Content Blog Post Structure

[Title - Include primary keyword]

**

Meta description

**

[150-160 chars with keyword]

Introduction (100-150 words)

Hook: Start with pain point or surprising stat

Context: Why this matters now

Promise: What reader will learn

Section 1: [H2 with keyword variation]

Key point

Supporting evidence

Example or data

Section 2: [H2]

Key point

Supporting evidence

Conclusion

Summarize key points

Call to action

**

Word count target

**

1,500-2,500 for SEO SEO Checklist Primary keyword in title (front-loaded) Primary keyword in URL slug Primary keyword in first 100 words Primary keyword in H1 Secondary keywords in H2s Meta description (150-160 chars) Image alt text with keywords Internal links (2-3) External links (1-2 authoritative) Answers search intent Better than top 3 results Part 3: Case Studies Structure

[Customer Name]: [Headline Result]

The Challenge

Company background (1-2 sentences)

Situation before (pain points)

Why they needed to change

The Solution

Why they chose us

Implementation overview

Key features/services used

The Results

Quantified outcomes (3-5 metrics)

Qualitative improvements

Timeline to results

Customer Quote

"[Compelling testimonial]"

— [Name], [Title] at [Company]

Key Takeaways 1. [Lesson others can apply] 2. [Lesson others can apply] Metrics That Convert Category Examples Revenue "Increased revenue by X%" Efficiency "Saved X hours per week" Performance "Improved conversion by X%" Scale "Scaled from X to Y users" Part 4: Video Scripts Script Structure

[Video Title]

**

Length

**

[Target duration]

**

Goal

**

[What viewer should do/learn]

HOOK (0:00-0:15) [Attention-grabbing opening - question, stat, or bold claim]

INTRO (0:15-0:30) "Hey, I'm [Name]. Today I'm going to show you [promise]"

MAIN CONTENT ** Point 1 ** (0:30-2:00) [Key insight + example] ** Point 2 ** (2:00-3:30) [Key insight + example] ** Point 3 ** (3:30-5:00) [Key insight + example]

CTA (5:00-5:30) "If this was helpful, [subscribe/follow/download]. Next video, I'll cover [teaser]" Part 5: Email Sequences Sequence Types Type Goal Length Welcome Onboard, build trust 3-5 emails Nurture Educate, warm up 5-10 emails Re-engagement Win back inactive 3-5 emails Email Formula [Subject Line - Specific benefit or curiosity] [Personal opener] [Body - 1 pain point + 1 solution + 1 CTA] [P.S. - Optional second CTA or social proof] Best Practices Personalize with recipient name/company One clear CTA per email Write short paragraphs (2-3 sentences) Use bullet points for scannability Test subject lines with A/B testing Part 6: Content Repurposing One Piece → Many Formats Original: Long-form blog post (2000 words) ↓ ├── LinkedIn carousel (10 slides) ├── Twitter/X thread (10 tweets) ├── Email newsletter summary ├── Short-form video script (2 min) ├── Podcast talking points ├── Infographic └── Quote graphics (5-10) Repurposing Checklist Extract 3-5 key points Create quote graphics for each Write thread version (10 tweets) Design carousel (8-10 slides) Record short video (60-90 sec) Send newsletter adaptation Part 7: Content Distribution Channel Selection Matrix Channel Best For Content Types LinkedIn B2B, thought leadership Posts, articles, carousels Twitter/X Tech, news, real-time Threads, quick takes Blog SEO, long-form Articles, guides Newsletter Retention, authority Curated content, updates YouTube Deep dives, demos Tutorials, webinars Distribution Checklist Schedule for optimal times per platform Prepare 3-5 relevant hashtags Write platform-specific variations Create visual assets (images, graphics) Plan engagement responses Set up tracking/UTMs Quick Reference Content Type Goal Funnel Stage Effort LinkedIn post Engagement Top Low Blog post SEO, awareness Top Low Case study Social proof Mid Medium Whitepaper Lead gen Mid High Video Engagement All Medium Webinar Demand gen Mid-Bottom High Email sequence Nurture All Medium