draft-content

Draft Content If you see unfamiliar placeholders or need to check which tools are connected, see CONNECTORS.md . Generate marketing content drafts tailored to a specific content type, audience, and brand voice. Trigger User runs /draft-content or asks to draft, write, or create marketing content. Inputs Gather the following from the user. If not provided, ask before proceeding: Content type — one of: Blog post Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook) Email newsletter Landing page copy Press release Case study Topic — the subject or theme of the content Target audience — who this content is for (role, industry, seniority, pain points) Key messages — 2-4 main points or takeaways to communicate Tone — e.g., authoritative, conversational, inspirational, technical, witty (optional if brand voice is configured) Length — target word count or format constraint (e.g., "1000 words", "280 characters", "3 paragraphs") Brand Voice If the user has a brand voice configured in their local settings file, apply it automatically. Inform the user that brand voice settings are being applied. If no brand voice is configured, ask: "Do you have brand voice guidelines you'd like me to follow? If not, I'll use a neutral professional tone." Apply the specified or default tone consistently throughout the draft. Content Generation by Type Blog Post Engaging headline (provide 2-3 options) Introduction with a hook (question, statistic, bold statement, or story) 3-5 organized sections with descriptive subheadings Supporting points, examples, or data references in each section Conclusion with a clear call to action SEO considerations: suggest a primary keyword, include it in the headline and first paragraph, use related keywords in subheadings Social Media Post Platform-appropriate format and length Hook in the first line Hashtag suggestions (3-5 relevant hashtags) Call to action or engagement prompt Emoji usage appropriate to brand and platform If LinkedIn: professional framing, paragraph breaks for readability If Twitter/X: concise, punchy, within character limit If Instagram: visual-first language, story-driven, hashtag block Email Newsletter Subject line (provide 2-3 options with open-rate considerations) Preview text Greeting Body sections with clear hierarchy Call to action button text Sign-off Unsubscribe note reminder Landing Page Copy Headline and subheadline Hero section copy Value propositions (3-4 benefit-driven bullets or sections) Social proof placeholder (suggest testimonial or stat placement) Primary and secondary CTAs FAQ section suggestions SEO: meta title and meta description suggestions Press Release Headline following press release conventions Dateline and location Lead paragraph (who, what, when, where, why) Supporting quotes (provide placeholder guidance) Company boilerplate placeholder Media contact placeholder Standard press release formatting Case Study Title emphasizing the result Customer overview (industry, size, challenge) Challenge section Solution section (what was implemented) Results section with metrics (prompt user for data) Customer quote placeholder Call to action SEO Considerations (for web content) For blog posts, landing pages, and other web-facing content: Suggest a primary keyword based on the topic Recommend keyword placement: headline, first paragraph, subheadings, meta description Suggest internal and external linking opportunities Recommend a meta description (under 160 characters) Note image alt text opportunities Output Present the draft with clear formatting. After the draft, include: A brief note on what brand voice and tone were applied Any SEO recommendations (for web content) Suggestions for next steps (e.g., "Review with your team", "Add customer quotes", "Pair with a visual") Ask: "Would you like me to revise any section, adjust the tone, or create a variation for a different channel?"