SEO Content: E-E-A-T Signals

Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

What Is E-E-A-T

Element

Meaning

Implementation

Experience

First-hand, real-world experience

Case studies, original research, user testimonials, "we tested"

Expertise

Subject-matter knowledge

Author credentials, expert quotes, technical depth

Authoritativeness

Recognition as a source

Backlinks, citations, author page, publisher reputation

Trustworthiness

Accuracy, transparency

Citations, About page, contact, HTTPS, no misleading content

E-A-T

(without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See

featured-snippet

.

Author Bio

Element

Guideline

Placement

End of article or sidebar; link to author page

Content

Name, credentials, photo, brief expertise, link to author page

Author page

Dedicated page per author; bio, other articles, social

Schema

Person schema; link author to Article schema

Citations & References

Scenario

Practice

Data or statistics

Cite source inline or in References section

Expert quotes

Attribute; link to source or profile

Reference section

For 5+ citations; list at end before Related posts

Format

Inline links preferred; numbered refs for academic-style

When to include

Any claim benefiting from authority (stats, studies, definitions)

External links

Link to reputable sources; avoid low-quality sites

Experience Signals

Signal

Use

Case studies

Real customer outcomes; Challenge→Solution→Results

Original research

First-party data, surveys, tests

First-hand testing

"We tested X"; product reviews with real use

User testimonials

Authentic quotes; link to full case study when available

YMYL (Your Money Your Life)

Topics that can significantly impact health, financial stability, or safety require

higher E-E-A-T

:

Health

Medical, mental health, nutrition advice

Finance

Investment, tax, insurance, loans

Legal

Legal advice, regulations

Safety

Product safety, emergency procedures

Guidelines

Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation. AI-Assisted Content When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T. Output Format E-E-A-T assessment (gaps, strengths) Author bio recommendation Citation plan (where to add, what to cite) Experience signals (case studies, original data) YMYL considerations (if applicable)