Pages: Solutions

Guides solutions pages focused on business outcomes.

Industry-first

is the B2B norm (Salesforce, HubSpot). Answer "what outcome do I get for my industry/team/size?" rather than "what does it do?" Distinct from features (capabilities) and use cases (scenarios); solutions emphasize measurable value by segment.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for product, outcomes, and proof points.

Identify:

Outcomes

Revenue growth, cost savings, efficiency, compliance

Segments

Industry (primary), company size, team

Format

Hub + per-solution pages, or single solutions page

Primary goal

Demo, sign up, contact

Solutions Page Structure

Section

Purpose

Headline

Outcome-led; "Achieve X with [Product]"

Challenge

Business problem, context

Solution

How product delivers the outcome

Proof

Metrics, case study, ROI

Features used

Link to relevant features

CTA

Book demo, start trial, see case study

Related

Other solutions, use cases (as sub-applications)

Best Practices

Outcome-First

Lead with result

"Increase conversion by 30%" not "We have A/B testing"

Measurable

Time saved, revenue gained, cost reduced

Specific

Industry workflows, not generic claims

Differentiate

Each industry/segment gets unique content

Organization (Primary → Secondary)

Dimension

Priority

Examples

By Industry

Primary

Healthcare, Retail, Manufacturing, Financial Services

By Company Size

Secondary

SMB, Mid-Market, Enterprise

By Team

Secondary

Marketing, Sales, Service, Operations

By Outcome

Alternative

Scale support, Reduce churn, Accelerate sales

Common Industries (Reference)

Automotive, Communications, Consumer Goods, Consumer Services, Construction & Real Estate, Education, Energy & Utilities, Financial Services, Government, Healthcare & Life Sciences, Manufacturing, Media, Nonprofit, Professional Services, Retail, Technology, Travel & Hospitality.

Company Size Segments

Size

Typical

Focus

Startup

<50

Speed, agility

SMB

50–500

Ease of use, affordability

Mid-Market

500–5000

Scalability

Enterprise

5000+

Customization, compliance, integration

vs. Use Cases vs. Features

Page

Answers

Primary Organization

Features

What does it do?

Capabilities

Use cases

When would I use it?

By scenario, persona, business goal

Solutions

What outcome do I get?

By industry, company size, team

Hierarchy

Solutions (industry/segment) can contain Use Cases as sub-applications. Example: /solutions/healthcare → use cases: patient scheduling, telemedicine. When to Use Solutions vs Use Cases Need Use By industry (Healthcare, Retail) Solutions By company size (SMB, Enterprise) Solutions By team (Marketing, Sales) Solutions By outcome (Scale support) Solutions By scenario (Event marketing) Use Cases By persona (For Realtors, For CMOs) Use Cases By business goal (Acquisition, Retention) Use Cases Industry-specific application Use Cases (as Solutions sub-page) Output Format Solutions list (industries/segments) Per-page structure (sections, messaging) Headline options Proof integration (case studies, metrics) Internal linking (features, use cases, pricing) SEO metadata