Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see

google-ads

. For organic YouTube optimization, see

youtube-seo

.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:

Goal

Awareness, consideration, conversion

Budget

Bumper cheaper; TrueView for scale

Creative

Existing video or net-new

Ad Formats

Format

Length

Skippable

Best For

TrueView Skippable

12 sec+

After 5 sec

Reach; large audiences

TrueView Non-skippable

15–20 sec

No

Full message; guaranteed view

TrueView for Action

—

—

Conversions; CTA-focused

Bumper

6 sec or less

No

Brand awareness; memorable; lower cost

Discovery (In-Feed)

Thumbnail + text

—

Search, related videos, homepage; interest targeting

Format Selection

Goal

Format

Brand awareness

Bumper

Website traffic

TrueView

Conversions

TrueView for Action

Interested audiences

Discovery

Creative Guidelines

Bumper

Quick, memorable; brand message in 6 sec

TrueView

Hook in first 5 sec (skippable); deliver value before skip

Discovery

Thumbnail + headline; appears like organic video Output Format Format recommendation Creative specs (length, hook, CTA) Targeting notes Pre-launch checklist