seo-content-brief

仓库: openclaudia/openclaudia-skills
安装量: 48
排名: #15326

安装

npx skills add https://github.com/inference-sh/skills --skill seo-content-brief

SEO Content Brief Create data-driven content briefs via inference.sh CLI. Quick Start Requires inference.sh CLI ( infsh ). Get installation instructions: npx skills add inference-sh/skills@agent-tools infsh login

Research target keyword

infsh app run tavily/search-assistant --input '{ "query": "best project management tools for small teams 2024" }'

Analyze top-ranking content

infsh app run exa/search --input '{ "query": "project management tools small teams comparison guide" }' Content Brief Template Every brief should answer these questions before writing begins:

Content Brief: [Working Title]

Target

** Primary keyword: ** [exact keyword] - ** Secondary keywords: ** [3-5 related terms] - ** Search intent: ** [informational / commercial / transactional / navigational] - ** Target word count: ** [X,XXX words] - ** Target URL: ** /blog/[slug]

Search Intent Analysis

What is the searcher trying to accomplish?

What format do top results use? (listicle, guide, comparison, tutorial)

What questions need answering?

Outline H1: [Title with primary keyword] H2: [Section 1] H3: [Subsection] H2: [Section 2] ...

Competitors to Beat 1. [URL] — [word count] — [what they do well] — [gap/weakness] 2. [URL] — [word count] — [what they do well] — [gap/weakness] 3. [URL] — [word count] — [what they do well] — [gap/weakness]

Unique Angle What makes this piece different/better than what already ranks?

Link TO: [existing pages to link to from this article]

Link FROM: [existing pages that should link to this new article] Search Intent Types Intent What Searcher Wants Content Format Example Query Informational Learn something Guide, tutorial, explainer "what is CI/CD" Commercial Compare before buying Comparison, listicle, review "best CI/CD tools 2024" Transactional Buy/sign up Product page, pricing page "GitHub Actions pricing" Navigational Find a specific page — (don't target these) "GitHub login" Match format to intent. If top 10 results are all listicles, write a listicle. If they're all tutorials, write a tutorial. Fighting the SERP format loses. SERP Analysis Process

Step 1: See what currently ranks

infsh app run tavily/search-assistant --input '{ "query": "[your target keyword]" }'

Step 2: Analyze top-ranking content

infsh app run tavily/extract --input '{ "urls": ["https://top-result-1.com/article", "https://top-result-2.com/article"] }'

Step 3: Find related questions (People Also Ask)

infsh app run tavily/search-assistant --input '{ "query": "[keyword] questions people ask FAQ" }'

Step 4: Find content gaps

infsh app run exa/search --input '{ "query": "[keyword] [subtopic competitors miss]" }' What to Extract from Top Results Data Point Why Word count Sets your minimum (match or exceed top 3) Heading structure Shows what Google considers complete coverage Topics covered Every topic they cover, you must cover Topics missed Your opportunity to be more comprehensive Content format Listicle, guide, tutorial, comparison Media used Images, videos, tables, infographics Internal/external links Reference quality signals Keyword Research Keyword Metrics Metric What It Means Target Search volume Monthly searches Depends on niche (100+ for long-tail) Keyword difficulty Competition level < 30 for new sites, < 50 for established CPC What advertisers pay Higher CPC = more commercial value Search intent What users want Must match your content type Finding Keywords

Seed keyword research

infsh app run tavily/search-assistant --input '{ "query": "project management software long tail keywords related searches" }'

Find question-based keywords

infsh app run exa/search --input '{ "query": "questions about project management tools for startups" }'

Competitor keyword analysis

infsh app run tavily/search-assistant --input '{ "query": "site:competitor.com/blog top performing pages topics" }' Keyword Clustering Group related keywords into one piece of content: Primary: "best project management tools for small teams" Cluster: - "project management software small business" - "project management tools comparison" - "simple project management app" - "project management for startups" - "affordable project management software" One page per keyword cluster. Don't create separate pages for each variation — that's keyword cannibalization. Heading Structure Rules Rule Why One H1 per page SEO standard, contains primary keyword H2s = main sections Each should target a secondary keyword or question H3s = subsections Break up long H2 sections Primary keyword in H1 Direct ranking signal Secondary keywords in H2s Topical coverage signal Question format for some H2s Targets "People Also Ask" Logical hierarchy Never skip levels (H1 → H3 without H2) Example Structure H1: Best Project Management Tools for Small Teams (2025) H2: How We Evaluated These Tools H2: Top 10 Project Management Tools Compared H3: 1. Tool A — Best for [use case] H3: 2. Tool B — Best for [use case] ... H2: Feature Comparison Table H2: How to Choose the Right Tool for Your Team H3: Team Size Considerations H3: Budget Considerations H2: Frequently Asked Questions H3: What is the easiest project management tool? H3: Do small teams need project management software? H2: Conclusion Word Count Targets Content Type Word Count When Short-form blog 800-1,200 News, updates, opinions Standard blog 1,500-2,000 How-tos, tutorials Long-form guide 2,500-4,000 Comprehensive guides, comparisons Pillar content 4,000-7,000 Definitive guides, hub pages Glossary/definition 300-800 Quick reference terms Rule: match or exceed the average word count of the top 3 ranking results. Don't pad — every word should add value. On-Page SEO Checklist Element Rule Title tag Primary keyword + compelling hook, 50-60 characters Meta description Includes keyword, 150-160 characters, includes CTA URL slug Short, keyword-rich: /best-project-management-tools H1 Primary keyword, matches search intent First 100 words Include primary keyword naturally Image alt text Descriptive, includes keyword where natural Internal links 3-5 links to related content External links 2-3 authoritative sources Schema markup FAQ, HowTo, or Article schema where applicable Content Differentiation Unique Angles Angle Example Original data "We surveyed 500 PMs — here's what they use" Expert quotes Interview practitioners for original insights Real examples Screenshots, case studies, not just descriptions More comprehensive Cover subtopics competitors skip More current Updated data, newer tools, recent changes Better visuals Comparison tables, infographics, decision trees

Generate comparison infographic

infsh app run infsh/html-to-image --input '{ "html": "

Project Management Tools Comparison

FeatureTool ATool BTool C
Free tier✅✅❌
" }' Internal Linking Strategy Type Purpose Hub → Spoke Pillar page links to all subtopic articles Spoke → Hub Subtopic articles link back to pillar page Spoke → Spoke Related articles cross-link to each other Contextual Natural in-text links where topic is mentioned Rules 3-5 internal links minimum per article Anchor text should be descriptive (not "click here") Link to relevant pages, not random ones Update old articles to link to new ones Most important pages should have the most internal links Common Mistakes Mistake Problem Fix No SERP analysis Writing blind, wrong format Always analyze top 3-5 before writing Wrong intent match Guide when they want comparison, or vice versa Match SERP format exactly Keyword stuffing Penalized, reads poorly Use naturally, 1-2% density max Ignoring "People Also Ask" Missing easy ranking opportunities Answer PAA questions in your content Too short Can't compete with comprehensive results Match or exceed top 3 word count No unique angle Just another "me too" article Original data, expert quotes, better visuals Keyword cannibalization Multiple pages competing One page per keyword cluster No internal links Wasted link equity, poor site structure 3-5 internal links per article Missing meta description Google generates one (often poorly) Write compelling meta with keyword + CTA

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