- Schema Markup Generator
- SEO & GEO Skills Library
- · 20 skills for SEO + GEO · Install all:
- npx skills add aaron-he-zhu/seo-geo-claude-skills
- Research
- ·
- keyword-research
- ·
- competitor-analysis
- ·
- serp-analysis
- ·
- content-gap-analysis
- Build
- ·
- seo-content-writer
- ·
- geo-content-optimizer
- ·
- meta-tags-optimizer
- ·
- schema-markup-generator
- Optimize
- ·
- on-page-seo-auditor
- ·
- technical-seo-checker
- ·
- internal-linking-optimizer
- ·
- content-refresher
- Monitor
- ·
- rank-tracker
- ·
- backlink-analyzer
- ·
- performance-reporter
- ·
- alert-manager
- Cross-cutting
- ·
- content-quality-auditor
- ·
- domain-authority-auditor
- ·
- entity-optimizer
- ·
- memory-management
- This skill creates Schema.org structured data markup in JSON-LD format to help search engines understand your content and enable rich results in SERPs.
- When to Use This Skill
- Adding FAQ schema for expanded SERP presence
- Creating How-To schema for step-by-step content
- Adding Product schema for e-commerce pages
- Implementing Article schema for blog posts
- Adding Local Business schema for location pages
- Creating Review/Rating schema
- Implementing Organization schema for brand presence
- Any page where rich results would improve visibility
- What This Skill Does
- Schema Type Selection
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- Recommends appropriate schema types
- JSON-LD Generation
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- Creates valid structured data markup
- Property Mapping
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- Maps your content to schema properties
- Validation Guidance
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- Ensures schema meets requirements
- Nested Schema
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- Handles complex, multi-type schemas
- Rich Result Eligibility
- Identifies which rich results you can target How to Use Generate Schema for Content Generate schema markup for this [content type]: [content/URL] Create FAQ schema for these questions and answers: [Q&A list] Specific Schema Types Create Product schema for [product name] with [details] Generate LocalBusiness schema for [business name and details] Audit Existing Schema Review and improve this schema markup: [existing schema] Data Sources See CONNECTORS.md for tool category placeholders. With ~~web crawler connected: Automatically crawl and extract page content (visible text, headings, lists, tables), existing schema markup, page metadata, and structured content elements that map to schema properties. With manual data only: Ask the user to provide: Page URL or full HTML content Page type (article, product, FAQ, how-to, local business, etc.) Specific data needed for schema (prices, dates, author info, Q&A pairs, etc.) Current schema markup (if optimizing existing) Proceed with the full workflow using provided data. Note in the output which data is from automated extraction vs. user-provided data. Instructions When a user requests schema markup: Identify Content Type and Rich Result Opportunity Reference the CORE-EEAT Benchmark item O05 (Schema Markup) for content-type to schema mapping:
CORE-EEAT Schema Mapping (O05) | Content Type | Required Schema | Conditional Schema | |
|
|
| | Blog (guides) | Article, Breadcrumb | FAQ, HowTo | | Blog (tools) | Article, Breadcrumb | FAQ, Review | | Blog (insights) | Article, Breadcrumb | FAQ | | Alternative | Comparison*, Breadcrumb, FAQ | AggregateRating | | Best-of | ItemList, Breadcrumb, FAQ | AggregateRating per tool | | Use-case | WebPage, Breadcrumb, FAQ | — | | FAQ | FAQPage, Breadcrumb | — | | Landing | SoftwareApplication, Breadcrumb, FAQ | WebPage | | Testimonial | Review, Breadcrumb | FAQ, Person | * Use the mapping above to ensure schema type matches content type (CORE-EEAT O05: Pass criteria). *
- Schema Analysis
- **
- Content Type
- **
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- [blog/product/FAQ/how-to/local business/etc.]
- **
- Page URL
- **
- [URL] ** Eligible Rich Results ** : | Rich Result Type | Eligibility | Impact | |
|
|
- |
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- FAQ
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- ✅/❌
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- High - Expands SERP presence
- |
- |
- How-To
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- ✅/❌
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- Medium - Shows steps in SERP
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- |
- Product
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- ✅/❌
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- High - Shows price, availability
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- |
- Review
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- ✅/❌
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- High - Shows star ratings
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- |
- Article
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- ✅/❌
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- Medium - Shows publish date, author
- |
- |
- Breadcrumb
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- ✅/❌
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- Medium - Shows navigation path
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- |
- Video
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- ✅/❌
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- High - Shows video thumbnail
- |
- **
- Recommended Schema Types
- **
- :
- 1.
- [Primary schema type] - [reason]
- 2.
- [Secondary schema type] - [reason]
- Generate Schema Markup
- Based on the identified content type, generate the appropriate JSON-LD schema. Supported types: FAQPage, HowTo, Article/BlogPosting/NewsArticle, Product, LocalBusiness, Organization, BreadcrumbList, Event, Recipe, and combined multi-type schemas.
- Reference
- See references/schema-templates.md for complete, copy-ready JSON-LD templates for all schema types with required and optional properties. For each schema generated, include: All required properties for the chosen type Rich result preview showing expected SERP appearance Notes on which properties are required vs. optional When combining multiple schema types on one page, wrap them in a JSON array inside a single
and place in
or before . Test with ~~schema validator. SERP Preview SEO Guide: Complete Beginner's Tutorial yoursite.com/seo-guide/ Learn SEO from scratch with our comprehensive guide... ▼ What is SEO? SEO (Search Engine Optimization) is the practice of optimizing... ▼ How long does SEO take to work? SEO typically takes 3-6 months to show significant results... ▼ Is SEO better than paid advertising? SEO and paid advertising serve different purposes...Schema Type Quick Reference
| Content Type | Schema Type | Key Properties |
|---|---|---|
| Blog Post | BlogPosting/Article | headline, datePublished, author |
| Product | Product | name, price, availability |
| FAQ | FAQPage | Question, Answer |
| How-To | HowTo | step, totalTime |
| Local Business | LocalBusiness | address, geo, openingHours |
| Recipe | Recipe | ingredients, cookTime |
| Event | Event | startDate, location |
| Video | VideoObject | uploadDate, duration |
| Course | Course | provider, name |
| Review | Review | itemReviewed, ratingValue |
| ## Tips for Success | ||
| 1. Match visible content - Schema must reflect what users see | ||
| 2. Don't spam - Only add schema for relevant content | ||
| 3. Keep updated - Update dates and prices when they change | ||
| 4. Test thoroughly - Validate before deploying | ||
| 5. Monitor Search Console - Watch for errors and warnings | ||
| ## Schema Type Decision Tree | ||
| > Reference: See references/schema-decision-tree.md for the full decision tree (content-to-schema mapping), industry-specific recommendations, implementation priority tiers (P0-P4), and validation quick reference. | ||
| ## Reference Materials | ||
| - Schema Templates - Copy-ready JSON-LD templates for all schema types | ||
| - Validation Guide - Common errors, required properties, testing workflow | ||
| ## |