TikTok Ads Deep Analysis

Process

Collect TikTok Ads data (Ads Manager export, Pixel/Events API status)

Read

ads/references/tiktok-audit.md

for full 25-check audit

Read

ads/references/benchmarks.md

for TikTok-specific benchmarks

Read

ads/references/platform-specs.md

for creative specifications

Read

ads/references/scoring-system.md

for weighted scoring algorithm

Evaluate all applicable checks as PASS, WARNING, or FAIL

Calculate TikTok Ads Health Score (0-100)

Generate findings report with action plan

What to Analyze

Creative Quality (30% weight)

≥6 creatives per ad group (T05) — Critical

All video 9:16 vertical 1080x1920 (T06) — Critical

Native-looking content, not corporate/polished (T07)

Hook in first 1-2 seconds (T08)

No creative active >7 days with declining CTR (T09)

Spark Ads tested: ~3% CTR vs ~2% standard (T10)

TikTok Shop integration for e-commerce (T20)

Video Shopping Ads tested (T21)

Caption SEO with high-intent keywords (T22)

Trending audio used (sound-on platform) (T23)

Custom CTA button, not default (T24)

Safe zone compliance: X:40-940, Y:150-1470 (T25)

Technical Setup (25% weight)

TikTok Pixel installed and firing on all pages (T01)

Events API + ttclid passback active (T02)

Standard events configured (ViewContent, AddToCart, Purchase, CompleteRegistration)

Advanced matching parameters configured

Bidding & Budget (20% weight)

Bid strategy matches goal: Lowest Cost for volume, Cost Cap for efficiency (T11)

Daily budget ≥50x target CPA per ad group (T12)

Learning phase: ≥50 conversions per 7 days per ad group (T13)

No edits during learning phase (resets learning)

Structure & Settings (15% weight)

Separate campaigns for prospecting vs retargeting (T03)

Smart+ campaigns tested: 42% adoption, 1.41-1.67 ROAS (T04)

Search Ads Toggle enabled (T14)

Placement selection reviewed: TikTok, Pangle, etc. (T15)

Dayparting aligned with audience activity (T16)

Performance (10% weight)

CTR ≥1.0% for in-feed ads (T17)

CPA within target, 3x Kill Rule applies (T18)

Average video watch time ≥6 seconds (T19)

Creative-First Strategy

TikTok is a creative-first platform. Unlike Google/Meta where targeting and bidding

drive most performance, TikTok success depends primarily on creative quality.

What Makes a TikTok Ad Work

Native feel

looks like organic content, not a polished ad

Sound-on

93% of TikTok is consumed with sound (never run silent)

Fast hooks

capture attention in 1-2 seconds or lose the viewer

Trend alignment

use trending sounds, formats, and editing styles

UGC style

user-generated content outperforms studio content
Vertical only: 9:16 is non-negotiable (no letterboxed horizontal) Creative Testing Framework Test 3-5 hooks per winning concept Rotate creatives every 5-7 days (fatigue sets in fast) Kill underperformers after 3 days if CTR <0.5% Scale winners by duplicating (not increasing budget on same ad) Repurpose winning concepts, not assets (fresh footage, same angle) Safe Zone All critical text, logos, and CTAs must be within the safe zone: ┌──────────────────────┐ │ UNSAFE (status) │ Y: 0-150px ├──────────────────────┤ │ │UNSA│ │ │FE │ │ SAFE ZONE │icon│ X: 40-940px │ 900×1320px │ │ Y: 150-1470px │ │ │ │ │ │ Right 140px: like/comment/share ├──────────────────────┤ │ UNSAFE (caption) │ Y: 1470-1920px └──────────────────────┘ TikTok Shop Assessment If e-commerce, evaluate TikTok Shop setup: Product catalog connected and synced Product detail pages complete (images, descriptions, reviews) Video Shopping Ads linking to in-app checkout Shop tab on TikTok profile configured Affiliate program active (if applicable) Shop CVR benchmark: >10% (significantly higher than standard landing page) Smart+ Campaigns 42% of advertisers have adopted Smart+ (TikTok's automated campaign type) Average ROAS: 1.41-1.67 Best for: e-commerce with product feed, app installs Evaluate: is the advertiser testing Smart+ alongside manual campaigns? Compare Smart+ performance vs manual for same objectives TikTok Context Setting Value CPM 40-60% cheaper than Meta Spark Ads CTR ~3% (vs ~2% standard) Smart+ adoption 42% of advertisers Smart+ ROAS 1.41-1.67 Shop CVR

10% Available markets 11 countries (US, UK, ID, MY, PH, SG, TH, VN, JP, KR, BR) Key Thresholds Metric Pass Warning Fail CTR (in-feed) ≥1.0% 0.5-1.0% <0.5% Creatives per ad group ≥6 3-5 <3 Video watch time ≥6s 3-6s <3s Learning conversions ≥50/week 30-50/week <30/week Daily budget ≥50x CPA 20-49x CPA <20x CPA Creative age (declining) <7 days 7-14 days 14 days Output TikTok Ads Health Score TikTok Ads Health Score: XX/100 (Grade: X) Creative Quality: XX/100 ████████░░ (30%) Technical Setup: XX/100 ██████████ (25%) Bidding & Budget: XX/100 ███████░░░ (20%) Structure: XX/100 █████░░░░░ (15%) Performance: XX/100 ████████░░ (10%) Deliverables TIKTOK-ADS-REPORT.md — Full 25-check findings with pass/warning/fail Creative scorecard per ad (hook quality, safe zone, native feel) Smart+ vs manual performance comparison TikTok Shop readiness assessment (if e-commerce) Quick Wins sorted by impact

ads-tiktok

安装