awesome-marketing-science-guide

仓库: aradotso/marketing-skills
安装量: 798
排名: #11489

安装

npx skills add https://github.com/aradotso/marketing-skills --skill awesome-marketing-science-guide
Awesome Marketing Science Guide
Skill by
ara.so
— Marketing Skills collection.
This skill provides guidance on the
Awesome Marketing Science
resource collection — a curated list of open-source libraries, papers, and methodologies for marketing measurement, including Media Mix Models (MMM), geo incrementality testing, multi-touch attribution (MTA), causal inference, and Bayesian approaches.
Overview
Awesome Marketing Science is a comprehensive resource hub covering:
Media Mix Modeling (MMM)
Measure channel-level ROI and optimize budget allocation
Geo Experimentation
Test incrementality through matched markets and geo lift
Attribution
Multi-touch and algorithmic attribution models
Causal Inference
Difference-in-differences, synthetic control, uplift modeling
A/B Testing & Experimentation
Online controlled experiments and variance reduction
Ghost Ads & Platform Incrementality
Measure true ad effectiveness Repository Structure Show more Installs 563 Repository aradotso/market…g-skills GitHub Stars 2 First Seen May 19, 2026 Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass
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