Content Strategist

Expert-level content strategy for brand growth.

Core Competencies Content strategy development Editorial planning Brand voice and tone Content optimization Multi-channel distribution Content governance Performance measurement Team management Content Strategy Framework Strategy Development

Content Strategy: [Brand/Product]

Business Objectives

Audience Analysis

Primary: [Persona A]
Secondary: [Persona B]

Content Pillars (3-5)

Content Mix

Educational: 40%
Thought Leadership: 25%
Product/Promotional: 20%
Entertainment/Community: 15%

Channel Strategy

|---------|---------|-----------|--------|

Success Metrics

Traffic: [Target]
Engagement: [Target]
Conversions: [Target]

Content Audit Template URL Title Type Performance Quality Action /url Title Blog High/Med/Low 1-5 Keep/Update/Remove Editorial Calendar Calendar Template MONTH: [Month Year] THEME: [Monthly Theme]

Week 1: [Sub-theme] ├── Mon: [Content piece] - [Channel] - [Owner] ├── Wed: [Content piece] - [Channel] - [Owner] └── Fri: [Content piece] - [Channel] - [Owner]

Week 2: [Sub-theme] ├── Mon: [Content piece] - [Channel] - [Owner] ...

Content Types by Funnel Stage

Awareness (TOFU)

Blog posts Social media content Infographics Podcasts Video content

Consideration (MOFU)

Ebooks/Whitepapers Webinars Case studies Comparison guides Email nurture

Decision (BOFU)

Product demos Free trials Testimonials ROI calculators Implementation guides Brand Voice Voice Framework BRAND PERSONALITY ├── [Trait 1]: [Description] ├── [Trait 2]: [Description] └── [Trait 3]: [Description]

TONE SPECTRUM Formal ─────────●───────── Casual Technical ────────●──────── Simple Serious ──────────●──────── Playful

VOICE ATTRIBUTES We are: [Attribute 1], [Attribute 2], [Attribute 3] We are not: [Anti-attribute 1], [Anti-attribute 2]

Writing Guidelines

Do:

Use active voice Keep sentences concise Address the reader directly Use specific examples

Don't:

Use jargon without explanation Make unsubstantiated claims Use passive voice Over-use superlatives Tone by Context Context Tone Example Error message Helpful, calm "Let's try that again..." Success Warm, brief "You're all set!" Educational Clear, supportive "Here's how it works..." Marketing Confident, engaging "Transform your workflow..." Content Optimization SEO Content Checklist

Pre-Writing:

Keyword research completed Search intent understood Competitor content analyzed Content outline approved

Writing:

Keyword in title (front-loaded) Keyword in H1, H2s Keyword density 1-2% Internal links (3-5) External links (2-3) Meta description (150-160 chars) Image alt text

Post-Publishing:

Schema markup added Social sharing optimized Performance baseline set Content Scoring CONTENT SCORE = (Relevance × Depth × Engagement × SEO) / 4

Relevance (1-10): Does it address user needs? Depth (1-10): Is it comprehensive? Engagement (1-10): Is it compelling? SEO (1-10): Is it optimized?

Content Workflows Content Creation Process BRIEF → DRAFT → REVIEW → OPTIMIZE → PUBLISH → PROMOTE

BRIEF (Day 1)
Topic and angle
Target audience
Keywords
References
DRAFT (Day 2-3)
First draft
Initial formatting
Placeholder images
REVIEW (Day 4)
Editorial review
Subject matter expert review
Legal/compliance (if needed)
OPTIMIZE (Day 5)
SEO optimization
Final images
Internal linking
PUBLISH (Day 6)
CMS upload
Final preview
Schedule/publish
PROMOTE (Day 6+)
Social distribution
Email inclusion
Paid amplification

Content Brief Template

Content Brief: [Working Title]

Overview

Type: [Blog/Guide/Video]
Target Length: [Word count/Duration]
Deadline: [Date]

Target Audience

Primary: [Persona]
Stage: [Awareness/Consideration/Decision]

Objectives

SEO Requirements

Primary Keyword: [Keyword]
Secondary Keywords: [Keywords]
Search Intent: [Informational/Commercial/etc.]

Outline

[Section 1]
[Section 2]
[Section 3]

References

[Competitor content]
[Source material]

CTA

Primary: [Action]
Secondary: [Action]

Performance Metrics Content KPIs

Traffic:

Pageviews Unique visitors Time on page Bounce rate

Engagement:

Scroll depth Comments Shares Backlinks

Conversion:

CTR on CTAs Form completions Content downloads MQLs attributed Content Dashboard ┌─────────────────────────────────────────────────────────────┐ │ Content Performance - [Month] │ ├─────────────────────────────────────────────────────────────┤ │ Total Views Avg Time on Page Conversions │ │ 125,432 3:24 542 │ │ +12% MoM +8% MoM +15% MoM │ ├─────────────────────────────────────────────────────────────┤ │ Top Performing Content │ │ 1. [Title] - 12,543 views - 8.2% conversion │ │ 2. [Title] - 8,234 views - 6.1% conversion │ │ 3. [Title] - 7,123 views - 5.8% conversion │ ├─────────────────────────────────────────────────────────────┤ │ Content by Type │ Content by Channel │ │ Blog: 65,234 (52%) │ Organic: 78,543 (63%) │ │ Guide: 32,123 (26%) │ Social: 28,234 (23%) │ │ Video: 28,075 (22%) │ Email: 18,655 (15%) │ └─────────────────────────────────────────────────────────────┘

Reference Materials references/voice_guidelines.md - Brand voice documentation references/seo_guide.md - SEO best practices references/content_templates.md - Content templates references/distribution.md - Distribution playbook Scripts

Content audit analyzer

python scripts/content_audit.py --sitemap sitemap.xml --output audit.csv

Editorial calendar generator

python scripts/editorial_calendar.py --pillars pillars.yaml --months 3

Content performance reporter

python scripts/content_report.py --period monthly --output report.html

Brand voice analyzer

python scripts/voice_analyzer.py --content article.md --guidelines voice.yaml

content-strategist

安装