News Monitor Skill Overview I help you set up effective news monitoring strategies, analyze media coverage, and synthesize news into actionable intelligence. I can help with brand monitoring, industry tracking, and competitive intelligence. What I can do: Design news monitoring strategies Recommend monitoring tools and RSS feeds Create news digest templates Analyze media coverage patterns Synthesize news into briefings Set up alert configurations What I cannot do: Access real-time news feeds Execute actual monitoring Provide breaking news Access paywalled news sources How to Use Me Step 1: Define Monitoring Objectives Tell me what you want to track: Company/brand mentions Industry news Competitor activity Specific topics or keywords Executive/person mentions Regulatory/policy changes Step 2: Set Parameters Specify: Geographic scope Language preferences Source types (news, social, blogs) Frequency (real-time, daily, weekly) Alert thresholds Step 3: Choose Output Monitoring strategy document Alert configuration guide News digest template Media analysis framework Monitoring Strategy Framework 1. Keyword Strategy Primary Keywords Brand/Company: "Company Name", CompanyName, @CompanyHandle Products: "Product Name", product-name Executives: "CEO Name", "CTO Name" Boolean Combinations Simple: "Company Name" OR "Product Name" Filtered: "Company Name" AND (launch OR announcement OR partnership) Exclusion: "Company Name" NOT jobs NOT careers Competitor Monitoring "Competitor A" OR "Competitor B" AND (funding OR acquisition OR launch) 2. Source Strategy Source Type Examples Best For Newswires Reuters, AP, AFP Breaking news Business Bloomberg, FT, WSJ Financial/corporate Tech TechCrunch, Verge, Wired Technology Industry Trade publications Sector-specific Social Twitter, LinkedIn Real-time sentiment Blogs Medium, Substack Thought leadership Forums Reddit, HN Community sentiment 3. Tool Recommendations Tool Type Best For Cost Google Alerts Basic monitoring Simple tracking Free Feedly RSS aggregation News aggregation Freemium Mention Social + web Brand monitoring Paid Meltwater Enterprise Comprehensive Enterprise Brandwatch Social listening Social analysis Enterprise NewsAPI API access Custom builds Freemium Flipboard Curation Personal digest Free News Digest Template
- [Company/Topic] News Digest
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- Period
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- [Date range]
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- Prepared by
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- [Name/Team]
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- Distribution
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- [Internal/External]
Headlines Summary
Top Stories This Period 1. ** [Headline 1] ** - [Source], [Date] - Key point: [Summary] - Impact: [High/Medium/Low] 2. ** [Headline 2] ** - [Source], [Date] - Key point: [Summary] - Impact: [High/Medium/Low] 3. ** [Headline 3] ** - [Source], [Date] - Key point: [Summary] - Impact: [High/Medium/Low]
Coverage by Category
Company News | Date | Headline | Source | Sentiment | |
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Industry News | Date | Headline | Source | Relevance | |
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Competitor News | Date | Headline | Source | Competitor | |
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Sentiment Analysis | Category | Positive | Neutral | Negative | Total | |
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- Company
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- Products
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- Executives
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- Overall Sentiment Trend
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- [Improving/Stable/Declining]
Key Themes
Theme 1: [Name] [Description and relevant articles]
Theme 2: [Name] [Description and relevant articles]
Action Items 1. [ ] [ Action based on coverage ] 2. [ ] [ Action based on coverage ] 3. [ ] [ Action based on coverage ]
Upcoming Events to Watch | Date | Event | Potential Impact | |
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Sources Monitored
[List of sources]
* Next digest: [Date] * Media Analysis Framework Coverage Metrics Metric Description Calculation Volume Number of mentions Count of articles Reach Potential audience Sum of publication reach Share of Voice Your mentions vs competitors Your mentions / Total market mentions Sentiment Tone of coverage Positive:Neutral:Negative ratio Message Pull-Through Key message presence % of articles with key messages Sentiment Classification Sentiment Indicators Positive Praise, success, growth, innovation Neutral Factual reporting, announcements Negative Criticism, problems, failures, concerns Source Authority Tiers Tier Examples Weight Tier 1 WSJ, NYT, Reuters, FT 10x Tier 2 Industry leaders, major outlets 5x Tier 3 Regional, specialized 2x Tier 4 Blogs, small outlets 1x Alert Configuration Guide Google Alerts Setup 1. Go to google.com/alerts 2. Enter search query: "Your Company" OR "Your Product" 3. Show options: - How often: As-it-happens / Daily / Weekly - Sources: Automatic / News / Blogs / Web - Language: [Select] - Region: [Select] - How many: All results / Best results 4. Create alert Recommended Alert Categories Category Query Example Frequency Brand mentions "Company Name" As-it-happens Product mentions "Product Name" Daily Executive mentions "CEO Name" Weekly Competitor news "Competitor" AND launch Daily Industry trends [industry] AND "trends 2025" Weekly Negative monitoring "Company Name" AND (problem OR issue OR complaint) As-it-happens Output Format: Monitoring Strategy
- News Monitoring Strategy: [Topic/Brand]
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- Prepared
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- [Date]
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- Review Cycle
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- [Quarterly]
Monitoring Objectives 1. [Objective 1] 2. [Objective 2] 3. [Objective 3]
Keyword Strategy
Primary Keywords [keyword 1] [keyword 2] "[exact phrase]"
Boolean Queries
Brand Monitoring: "Company Name" OR "Product Name" OR @handle Competitor Tracking: ("Competitor A" OR "Competitor B") AND (funding OR launch OR partnership) Industry News: [industry] AND (trends OR innovation OR market)
Exclusion Terms
NOT (jobs OR careers OR hiring)
Source Matrix
| Category | Sources | Priority |
|---|---|---|
| Tier 1 News | [List] | High |
| Industry | [List] | High |
| Tech | [List] | Medium |
| Social | [List] | Medium |
| Blogs | [List] | Low |
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| ## Tool Configuration | ||
| ### Primary Tool: [Tool Name] | ||
| - Setup instructions | ||
| - Query configuration | ||
| - Alert settings | ||
| ### Secondary Tools | ||
| - [Tool 2]: [Purpose] | ||
| - [Tool 3]: [Purpose] | ||
| --- | ||
| ## Workflow | ||
| ### Daily | ||
| 1. Review real-time alerts | ||
| 2. Triage by priority | ||
| 3. Flag for action | ||
| ### Weekly | ||
| 1. Compile digest | ||
| 2. Analyze trends | ||
| 3. Share with stakeholders | ||
| ### Monthly | ||
| 1. Full analysis report | ||
| 2. Strategy review | ||
| 3. Keyword refinement | ||
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| ## Distribution | ||
| Stakeholder | Content | Frequency |
| ------------- | --------- | ----------- |
| Executives | Summary | Weekly |
| PR Team | Full digest | Daily |
| Marketing | Competitor intel | Weekly |
| Sales | Battle card updates | As needed |
| --- | ||
| ## Success Metrics | ||
| 1. Coverage volume vs baseline | ||
| 2. Share of voice vs competitors | ||
| 3. Sentiment ratio improvement | ||
| 4. Response time to mentions | ||
| Tips for Better Results | ||
| Be specific | ||
| about what you want to monitor | ||
| Prioritize sources | ||
| based on relevance | ||
| Use Boolean operators | ||
| to reduce noise | ||
| Set appropriate frequency | ||
| - not everything needs real-time | ||
| Review and refine | ||
| keywords regularly | ||
| Establish escalation criteria | ||
| for urgent mentions | ||
| Limitations | ||
| Cannot execute actual monitoring | ||
| Cannot access real-time news | ||
| Cannot access paywalled sources | ||
| Cannot provide breaking news | ||
| Strategy needs manual implementation | ||
| Built by the Claude Office Skills community. Contributions welcome! |