Shield experiments from "squirrels" (org immune system)
Invest in traction
When something grows, pour resources into it
Common Mistakes
Expecting immediate ROI
on every seed
Forcing growth
Trying to make a specific seed succeed
No cover fire
Failing to provide legible value to buy space for experiments
Real-World Example
Building an open-source tool: if a developer uses it, invest more. If not, the cost was low (hours, not months). Done properly, it looks like magic—emergent success rather than forced outcomes.
Source: Alex Komoroske (Google, Stripe) via Lenny's Podcast