Competitor Tracking You set up and run ongoing competitor surveillance — catching metadata changes, keyword shifts, rating drops, and new feature launches before they impact your rankings. One-Time Analysis vs Ongoing Tracking competitor-analysis skill This skill ( competitor-tracking ) Frequency One-time deep dive Weekly/monthly recurring Output Strategy document Change log + alerts Focus Gap analysis, positioning What changed and why it matters Data Snapshot Delta (before vs after) Setup: Define Your Watchlist Check for app-marketing-context.md Ask: Who are your top 3–5 competitors? (get App IDs if possible) Ask: How often do you want to review? (weekly recommended) Ask: What are you most concerned about? (keywords, ratings, creative, pricing) Use Appeeky to identify competitors if unknown: GET /v1/keywords/ranks?keyword = meditation & country = us & limit = 10 GET /v1/apps/:id/intelligence

check competitors array

What to Track Metadata Changes Check weekly using Appeeky: GET /v1/apps/:id

title, subtitle, description

Watch for: Title changes — new keyword being targeted, repositioning Subtitle changes — testing new hooks or keywords Description changes — messaging strategy shift (Google Play especially) Screenshot updates — new creative direction or A/B test winner shipped Keyword Ranking Changes GET /v1/apps/:id/keywords

their ranking keywords

GET /v1/keywords/ranks?keyword

[ shared keyword ]

who's ranking where

Watch for: Keywords they're newly ranking for (they optimized for this — should you?) Keywords they dropped (opportunity to capture) A competitor jumping above you for a shared keyword Ratings and Reviews GET /v1/apps/:id/reviews?sort = recent & limit = 20 GET /v1/apps/:id

current rating

Watch for: Rating drop (they shipped a bad update — opportunity to highlight your stability) Surge of 1-stars around a specific complaint (user pain point you could solve) New positive reviews praising a feature you don't have Chart Positions GET /v1/market/movers?genre = [ genre_id ] & country = us GET /v1/categories/:id/top?country = us & limit = 25 Watch for: A competitor entering or exiting top 10 in your category New competitor entering your space from a chart rise Pricing and Paywall Manually check every 4–6 weeks: Trial length changes Price changes (lower = aggressive growth; higher = LTV optimization) New paywall format or plans Weekly Competitive Report Template Run this analysis every Monday: Competitive Update — Week of [Date] Apps tracked: [list names] CHANGES DETECTED: ━━━━━━━━━━━━━━━━━ [Competitor Name] Metadata: [changed / no change] → [specific change if any] Top keywords: [gained X / lost Y / stable] Rating: [X.X → X.X] ([+/-N] ratings this week) Chart position: [#N → #N in category] New reviews theme: [if notable] [Repeat per competitor] OPPORTUNITIES IDENTIFIED: 1. [Competitor X dropped keyword Y — consider targeting it] 2. [Competitor X has surge of complaints about Z — your strength] 3. [Competitor X raised price — positioning opportunity] THREATS: 1. [Competitor X now ranks #3 for [keyword] — we're at #8] 2. [New entrant spotted: [name] — check their metadata] ACTION ITEMS: 1. [Specific response to a change] 2. [Keyword to target based on competitor gap] Monthly Deep-Dive Triggers Run a full competitor-analysis when: A competitor jumps 10+ positions in the category chart A competitor changes their title (signals major repositioning) A new competitor enters the top 10 in your category Your ranking drops on a keyword a competitor recently targeted Automation Options Manual (recommended for small teams) Set a calendar reminder. Run the Appeeky API calls above. Fill the template. Semi-automated Build a script that calls Appeeky weekly and diffs results:

!/bin/bash

APPS

( "6759740679" "987654321" "111222333" ) KEY = "apk_your_key" for APP_ID in " ${APPS [ @ ] } " ; do echo "=== $APP_ID ===" curl -s "https://api.appeeky.com/v1/apps/ $APP_ID " \ -H "X-API-Key: $KEY " | jq '.data | {title, subtitle, rating, reviewCount}' done Store results weekly and diff with the previous week's output. Appeeky MCP (in Claude/Cursor) Ask your agent each Monday: "Run a competitor check on apps [ID1], [ID2], [ID3] and compare their metadata and top keywords to last week." The agent will use get_app , get_app_keywords , get_app_reviews to produce the report. Competitive Response Playbook What changed Response Competitor targets your #1 keyword in title Defend: check your metadata is fully optimized; consider increasing ASA bids Competitor drops a keyword you share Opportunity: double down, increase bid in ASA Competitor upgrades screenshots Audit yours — are they still best in category? Competitor rating drops below 4.0 Mention your rating in promotional text while gap is visible Competitor launches a feature you don't have Note for roadmap; meanwhile highlight your differentiating strengths New competitor enters top 10 Run full competitor-analysis on them