Generate a follow-up email that re-engages prospects who didn't respond.
Input
Parse $ARGUMENTS for:
Original email
or context of first outreach
Days since last email
How long ago was it sent
Follow-up number
Is this #1, #2, or #3?
New context
(optional): News, trigger events, new value to offer
If original context is missing, ask for the key points from the first email.
Strategy by Follow-Up Number
Follow-up #1 (3-5 days after)
Assume they're busy, not uninterested
Add new value or angle
Keep it shorter than original
Follow-up #2 (7-10 days after)
Try a different approach
Share a relevant insight or resource
Reframe the value prop
Follow-up #3 (14+ days after)
"Break-up" email or permission-based close
Give them an easy out
Last attempt before moving on
Frameworks
The Bump
Quick, friendly nudge
"Floating this back up" energy
Best for follow-up #1
The Value-Add
Share something useful (article, insight, idea)
Shows you're thinking about their problems
Best for follow-up #2
The Breakup
"Should I close your file?"
Creates urgency without pressure
Best for follow-up #3
Hard Rules
Shorter than original
- Each follow-up gets shorter
New angle
Don't just repeat the first email
No guilt trips
"I haven't heard back" sounds needy
No "just checking in"
Empty phrase, add value instead
Reference original
Brief callback to first email
One CTA
Same or simplified ask
30-75 words max
Follow-ups should be scannable
What NOT to Write
"I wanted to follow up on my last email" (weak opener)
"I'm sure you're busy but..." (apologetic)
Resending the exact same email
Being passive-aggressive about no response
Multiple CTAs or new complex asks
Output Format
Subject: Re: [original subject] or [new short subject]
[Email body]
[First name]
Framework used:
[which one]
What's different:
[how this differs from original]
Word count:
[number]