SEO Local Business Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml. What You Produce Complete
section with meta tags, Open Graph, Twitter Cards JSON-LD structured data (LocalBusiness + Service + FAQ schemas) robots.txt sitemap.xml Workflow Step 1: Gather Business Info Ask for (or extract from existing site): Required Optional Business name ABN Primary service Opening hours Location (city/suburb) Social media URLs Phone number Price range Website URL Service areas (suburbs) Business description GPS coordinates Step 2: Generate Head Tags Use assets/head-template.html as your base. Fill in all placeholders. Title tag patterns (50-60 chars max): Page Pattern Example Homepage Brand - Tagline Newcastle Plumbing - 24/7 Emergency Service Service Service in Location | Brand Hot Water Repairs Newcastle | ABC Plumbing About About Us | Brand About Us | ABC Plumbing Newcastle Contact Contact | Brand Contact Us | ABC Plumbing Newcastle Meta description patterns (150-160 chars): Page Pattern Homepage [USP]. [Service] in [Location]. [CTA]. Call [phone]. Service Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today. About [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand]. Contact Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online. Step 3: Generate Structured Data LocalBusiness (homepage — always include): { "@context" : "https://schema.org" , "@type" : "LocalBusiness" , "name" : "ABC Plumbing Newcastle" , "image" : "https://www.abcplumbing.com.au/og-image.jpg" , "description" : "Professional plumbing services in Newcastle and Lake Macquarie." , "@id" : "https://www.abcplumbing.com.au/#organization" , "url" : "https://www.abcplumbing.com.au" , "telephone" : "+61-2-4900-1234" , "email" : "info@abcplumbing.com.au" , "priceRange" : "$$" , "address" : { "@type" : "PostalAddress" , "streetAddress" : "123 Hunter Street" , "addressLocality" : "Newcastle" , "addressRegion" : "NSW" , "postalCode" : "2300" , "addressCountry" : "AU" } , "geo" : { "@type" : "GeoCoordinates" , "latitude" : -32.9283 , "longitude" : 151.7817 } , "openingHoursSpecification" : [ { "@type" : "OpeningHoursSpecification" , "dayOfWeek" : [ "Monday" , "Tuesday" , "Wednesday" , "Thursday" , "Friday" ] , "opens" : "07:00" , "closes" : "17:00" } ] , "areaServed" : [ { "@type" : "City" , "name" : "Newcastle" } , { "@type" : "City" , "name" : "Lake Macquarie" } ] , "sameAs" : [ "https://www.facebook.com/abcplumbing" , "https://www.instagram.com/abcplumbing" ] } Service (service pages — add per service): { "@context" : "https://schema.org" , "@type" : "Service" , "name" : "Hot Water System Installation" , "description" : "Professional hot water system installation and replacement in Newcastle." , "provider" : { "@id" : "https://www.abcplumbing.com.au/#organization" } , "areaServed" : { "@type" : "City" , "name" : "Newcastle" } , "serviceType" : "Plumbing" , "offers" : { "@type" : "Offer" , "availability" : "https://schema.org/InStock" , "priceRange" : "$$" } } FAQ (pages with FAQ sections): { "@context" : "https://schema.org" , "@type" : "FAQPage" , "mainEntity" : [ { "@type" : "Question" , "name" : "How much does a plumber cost in Newcastle?" , "acceptedAnswer" : { "@type" : "Answer" , "text" : "Plumber callout fees in Newcastle typically range from $80-150." } } ] } Step 4: Generate robots.txt and sitemap.xml Use assets/robots-template.txt and assets/sitemap-template.xml . Populate with all site pages. Step 5: Validate Test structured data at: https://validator.schema.org/ Australian-Specific Patterns Phone Numbers< a href = " tel:+61249001234 "
(02) 4900 1234 </ a
Schema telephone: "+61-2-4900-1234" Prefix International 02 +612 04 +614 1300 Keep as-is ABN Add to LocalBusiness schema when available: { "taxID" : "12 345 678 901" } Service Areas Use Australian city and suburb names: "areaServed" : [ { "@type" : "City" , "name" : "Newcastle" } , { "@type" : "City" , "name" : "Maitland" } , { "@type" : "City" , "name" : "Lake Macquarie" } ] Geo Tags Include state-specific geo meta tags: < meta name = " geo.region " content = " AU-NSW "
< meta name = " geo.placename " content = " Newcastle "
< meta name = " geo.position " content = " -32.9283;151.7817 "
< meta name = " ICBM " content = " -32.9283, 151.7817 "
See references/schema-properties.md for the full list of LocalBusiness and Service schema properties.