Shopify Content Create and manage Shopify store content — pages, blog posts, navigation menus, and SEO metadata. Produces live content in the store via the Admin API or browser automation. Prerequisites Admin API access token with read_content , write_content scopes (use shopify-setup skill) For navigation: read_online_store_navigation , write_online_store_navigation scopes Workflow Step 1: Determine Content Type Content Type API Support Method Pages Full GraphQL Admin API Blog posts Full GraphQL Admin API Navigation menus Limited Browser automation preferred Redirects Full REST Admin API SEO metadata Per-resource GraphQL on the resource Metaobjects Full GraphQL Admin API Step 2a: Create Pages curl -s https:// { store } /admin/api/2025-01/graphql.json \ -H "Content-Type: application/json" \ -H "X-Shopify-Access-Token: {token}" \ -d '{ "query": "mutation pageCreate($page: PageCreateInput!) { pageCreate(page: $page) { page { id title handle } userErrors { field message } } }", "variables": { "page": { "title": "About Us", "handle": "about", "body": "

Our Story

Content here...

through

for headings (the page title is

) Use

,

,
for body text Use for links Avoid inline styles — the theme handles styling Step 2b: Create Blog Posts Shopify blogs have a two-level structure: Blog (container) > Article (post). Find or create a blog : { blogs ( first : 10 ) { edges { node { id title handle } } } } Most stores have a default blog called "News". Create articles in it: mutation { articleCreate ( article : { blogId : " gid://shopify/Blog/123 " title : " New Product Launch " handle : " new-product-launch " contentHtml : " < p > We're excited to announce... " author : { name : "Store Team" } tags : [ "news" , "products" ] isPublished : true publishDate : " 2026-02-22T00:00:00Z " seo : { title : " New Product Launch | Store Name " description : "Announcing our latest product range." } image : { src : " https://example.com/blog-image.jpg " altText : "New product collection" } } ) { article { id title handle } userErrors { field message } } } Step 2c: Update Navigation Menus Navigation menus have limited API support. Use browser automation: Navigate to https://{store}.myshopify.com/admin/menus Select the menu to edit (typically "Main menu" or "Footer menu") Add, reorder, or remove menu items Save changes Alternatively, use the GraphQL menuUpdate mutation if the API version supports it: mutation menuUpdate ( $id : ID ! , $items : [ MenuItemInput ! ] ! ) { menuUpdate ( id : $id , items : $items ) { menu { id title } userErrors { field message } } } Step 2d: Create Redirects URL redirects use the REST API: curl -s https:// { store } /admin/api/2025-01/redirects.json \ -H "Content-Type: application/json" \ -H "X-Shopify-Access-Token: {token}" \ -d '{ "redirect": { "path": "/old-page", "target": "/new-page" } }' Step 2e: Update SEO Metadata SEO fields are on each resource (product, page, article). Update via the resource's mutation: mutation { pageUpdate ( page : { id : " gid://shopify/Page/123 " seo : { title : " Updated SEO Title " description : "Updated meta description under 160 chars." } } ) { page { id title } userErrors { field message } } } Step 3: Verify Query back the content to confirm: { pages ( first : 10 , reverse : true ) { edges { node { id title handle isPublished createdAt } } } } Provide the admin URL and the live URL for the user to review: Admin: https://{store}.myshopify.com/admin/pages Live: https://{store}.myshopify.com/pages/{handle} Critical Patterns Page vs Metaobject For simple content (About, Contact, FAQ), use pages . For structured, repeatable content (team members, testimonials, locations), use metaobjects — they have typed fields and can be queried programmatically. Blog SEO Every blog post should have: SEO title : under 60 characters, includes primary keyword Meta description : under 160 characters, compelling summary Handle : clean URL slug with keywords Image with alt text : for social sharing and accessibility Content Scheduling Use publishDate on articles for scheduled publishing. Pages publish immediately when isPublished: true . Bulk Content For many pages (e.g. location pages, service pages), use a loop with rate limiting: for page in pages_data: create_page ( page ) sleep ( 0.5 ) # Respect rate limits Reference Files references/content-types.md — API endpoints, metaobject patterns, and browser-only operations