Guides About page content, structure, and trust-building for company websites.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for company story, values, and differentiation. See
branding
for full brand strategy framework (purpose, values, storytelling).
Identify:
Audience
Job seekers, buyers, partners, press
Key message
Mission, values, differentiation
Proof points
Awards, metrics, testimonials
Best Practices
Essential Elements
Element
Purpose
Company overview
Who, what, where, when, why, how
Origin story
Journey, founding, milestones
Team
Key people, photos, roles
Mission and values
What you stand for
Visuals
Photos, videos, office/culture
Social proof
Testimonials, awards, certifications
Contact
Easy way to reach you
Strategic Approach
Tell a story
Convey who you are and why you're different—not just facts. See
branding
for origin story, hero's journey, narrative arc.
Customer-focused
Frame around what you solve for customers, not self-promotion
Build trust
Social links, testimonials, contact details, certifications
Visible placement
About in main nav, not buried in footer
Why It Matters
One of the most-visited pages
58% of customers buy based on company values
60% of job candidates choose employers based on values
Entry point for branded search; impacts conversions
Output Format
Structure
outline (sections)
Story
narrative and key messages
Team
section approach
SEO
metadata (title, description, H1)
Trust
elements checklist