Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first:
If
.claude/project-context.md
or
.cursor/project-context.md
exists, read Sections 4 (Audience), 5 (Website).
Identify:
Business type
Storefront vs service-area
Location
Single or multiple
Current listings
Existing GBP, directories
NAP Consistency
NAP
= Name, Address, Phone. Critical for local rankings.
Rule
Guideline
Exact match
"Street" vs "St." or "LLC" inconsistency = Google may treat as different entities
Fix first
Audit and fix inconsistencies before adding new citations
Tools
BrightLocal, Whitespark, Moz Local for audit
Google Business Profile
Element
Guideline
Address
Physical address; no P.O. boxes
Description
750 chars; primary keywords in first 100
Hours
Accurate; seasonal availability
Category
Primary category matches business type
Service-area
Hide address if no storefront; define service areas
Citation Building
Targeted precision
over submitting to every directory.
Priority order
:
Google Business Profile
Apple Maps
Yelp, Bing Places, Facebook
Better Business Bureau, Foursquare, Nextdoor
Niche directories (Healthgrades, Angi, etc.)
Citation Audit
Incorrect or outdated data
Duplicate entries
Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
NAP
(exact format for consistency)
GBP
optimization checklist
Citation
priority list
Audit
findings (if applicable)