Guides SEO strategy: workflow order, prioritization, Product-Led SEO, and when to use which skills. Use this skill when planning SEO from scratch, auditing an existing site, or deciding what to do next.
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Strategic Context: Why SEO
Value
Rationale
Traffic control
~68% of initial web traffic from search; search aggregates most user intent
Growth channel
~87% of consumers prefer Google when discovering new categories; 43% of conversions from organic (vs ~11% social)
Cost efficiency
SEO user LTV 3–5× paid ads; rank #1 CTR ~27.6% vs #10 ~2.4%
Long-term asset
Quality SEO assets yield 3–5 years of traffic; Core Web Vitals correlate with conversion (e.g., +8% per 0.1s faster)
SEO = Google optimization
Google holds ~91% global search share; B2B buyers use search as research starting point. Optimize for Google first; see
localization-strategy
for non-Google markets.
Reference
:
Alignify – SEO Core Value and Challenges in AI Search Era
When to Invest in SEO
Stage
Recommendation
Cold start
Use email, ads, or influencers for first users; SEO takes time (sandbox, 6+ months)
Post-PMF
SEO scales; combine with paid for faster feedback; see
pmf-strategy
,
paid-ads-strategy
Team
Many SMBs use contractors; SEO spans content, links, tech, UX—full-time team when scaling
Principle
Don't do SEO for SEO's sake; don't fight Google rules; prioritize real user experience.
AI Search Era & Channel Integration
Challenge
Response
Zero-click, AI Overviews
~30% clicks go to Google-owned properties; AI Overviews ~12–15% SERP share; TOFU (what/why/how) CTR declining
Algorithm volatility
5000+ updates/year; traffic swings common; focus on helpful content, E-E-A-T
Response
Elevate SEO to
search experience optimization
—user-centric, not rank-centric; see
generative-engine-optimization
for AI visibility
Channel integration
SEO + ads (validate keywords, retarget); SEO + influencers (backlinks, mentions); SEO + social (UGC, embeddable content). Plugins/apps: functional links back to site.
Technical issues block indexing and crawl; on-page issues limit how well content ranks; content and off-page build authority over time.
Product-Led SEO
SEO leverages content you already have—brand, features, scenarios, input, output, prompt, processes, knowledge—published in a structured way. Even without SEO, you'd showcase product features; SEO makes that content benefit you in traffic.
Principle
Do SEO around product/users, not around industry/search engines.
Products Suited for SEO
Type
Suited because
Tool
Users have clear use cases and needs
Content
Users have clear information needs
E-commerce
Users have clear purchase needs
Service
Users have clear service needs
Agent/Copilot products
Pure native Agent hard to grow via SEO; users rarely search "agent." Release related features first (e.g., CRM, sales bot for sales agent) to build traffic, then funnel to Agent product. See