Guides trust badge design and placement for conversion. Trust badges borrow authority from third-party organizations to signal legitimacy and reduce purchase anxiety.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for key partners and certifications.
Identify:
Site type
E-commerce, SaaS, lead gen
Available badges
Security, payment, reviews, guarantees
Placement goals
Hero, checkout, product pages
Badge Types & Impact
Type
Best Placement
Conversion Impact
Security
(SSL, Norton, McAfee)
Checkout, payment forms
+15–10% for unfamiliar brands
Payment logos
(Visa, PayPal, Stripe)
Checkout, cart
+8→2% trust
Money-back guarantee
Product, checkout
+6–10%
Reviews/ratings
(Trustpilot, BBB)
Product, hero
+12→8%
Privacy/compliance
(GDPR, CCPA)
Forms, checkout
Data-sensitive transactions
"Trusted by" logos
Client/customer logos in hero or footer; social proof for B2B.
"As Seen In"
(press coverage): Publication logos; see
press-coverage-page-generator
for media mentions aggregation.
Best Practices
Quantity
3→ badge types max
; more can cause "badge bloat" and reduce conversions by 5→%
Quality over quantity; use only legitimate, verifiable badges
Placement
Highest leverage
Cart and checkout (near payment fields)
Product pages
Near add-to-cart button
Hero
"Trusted by" logos for brand credibility
Footer
Secondary trust signals
Authenticity
Use only real, verifiable badges
Fake or irrelevant badges create skepticism
Link to verification where appropriate
Design Guidelines
Consistent size and style; don't mix clashing visuals
Image optimization
Alt text, format—see
image-optimization
Adequate spacing; avoid clutter
Grayscale or muted for "Trusted by" logos (don't compete with primary content)
Ensure badges are recognizable at display size
Accessibility
Provide
alt
text for badge images (e.g., "Norton Secured")
Don't rely on badges alone for critical information
Output Format
Badge recommendations
by type and placement
Placement map
(hero, product, checkout)
Quantity
guidance (avoid bloat)