Social Media Management Create, optimize, analyze, and repurpose social media content across all platforms. Before Creating Content Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Gather this context (ask if not provided): Goals — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both? Audience — Who to reach? What platforms? What content engages them? Brand Voice — Tone (professional, casual, witty, authoritative)? Topics to avoid? Resources — Time available? Existing content to repurpose? Video capability? Platform Quick Reference Platform Best For Frequency Key Format LinkedIn B2B, thought leadership 3–5x/week Carousels, text posts Twitter/X Tech, real-time, community 3–10x/day Threads, hot takes Instagram Visual brands, lifestyle 1–2 posts + Stories daily Reels, carousels TikTok Brand awareness, Gen Z/Millennial 1–4x/day Short-form video Facebook Communities, local businesses 1–2x/day Groups, native video Pinterest Lifestyle, e-commerce 3–5x/day Vertical pins YouTube Education, tutorials 1–2x/week Long-form + Shorts Platform Specifications (Graphics) Platform Format Dimensions Instagram Feed Square / Portrait 1080×1080 / 1080×1350 Instagram Story/Reel Vertical 1080×1920 LinkedIn Feed Landscape 1200×627 LinkedIn Document Portrait 1200×1500 Twitter/X Image Landscape 1200×675 TikTok/YouTube Shorts Vertical 1080×1920 YouTube Thumbnail Landscape 1280×720 Pinterest Pin Portrait 1000×1500 Content Pillars Framework Build content around 3–5 pillars aligned with expertise and audience interests. Example for a SaaS Founder Pillar % of Content Topics Industry insights 30% Trends, data, predictions Behind-the-scenes 25% Building the company, lessons learned Educational 25% How-tos, frameworks, tips Personal 15% Stories, values, hot takes Promotional 5% Product updates, offers Hook Formulas The first line determines whether anyone reads the rest. Curiosity Hooks "I was wrong about [common belief]." "The real reason [outcome] happens isn't what you think." "[Impressive result] — and it only took [surprisingly short time]." Story Hooks "Last week, [unexpected thing] happened." "I almost [big mistake/failure]." "3 years ago, I [past state]. Today, [current state]." Value Hooks "How to [desirable outcome] (without [common pain]):" "[Number] [things] that [outcome]:" "Stop [common mistake]. Do this instead:" Contrarian Hooks "Unpopular opinion: [bold statement]" "[Common advice] is wrong. Here's why:" "I stopped [common practice] and [positive result]." Platform-Specific Content Guidelines LinkedIn Format: 1,300 character limit (show more after ~210 chars) First line is crucial — make it hook Use line breaks for readability 3–5 hashtags at the end Structure: [Hook — 1 compelling line] [Context — why this matters] [Main insight — 2–3 short paragraphs] [Call to action or question]

hashtag1 #hashtag2 #hashtag3

Twitter/X Format: 280 character limit per tweet Threads for longer content (use 1/🧵 format) No more than 2 hashtags per tweet Thread Structure: 1/🧵 [Hook — the main insight] 2/ [Supporting point 1] 3/ [Supporting point 2] 4/ [Example or evidence] 5/ [Conclusion + CTA] Instagram Caption format: First line must hook (visible before "...more") 125–150 words ideal Line breaks and emojis strategically 10–20 relevant hashtags (in first comment or end of caption) Clear call-to-action TikTok Content format: Hook in first 3 seconds (mandatory) 30–60 second script for most content Bold text overlays for key points Trending audio suggestions Hashtag strategy (3–5 relevant tags including #FYP) Content Repurposing System Blog Post → Social Content Platform Format LinkedIn Key insight post + link in comments LinkedIn Carousel of main points Twitter/X Thread of key takeaways Instagram Carousel with visuals Instagram Reel summarizing the post TikTok Short video with key insight Repurposing Workflow Create pillar content (blog, video, podcast) Extract key insights (3–5 per piece) Adapt to each platform (format and tone) Schedule across the week (spread distribution) Update and reshare (evergreen content can repeat) Repurposing Output Format

Content Repurposing: [Original Title]

Source Summary

**

Original Format

**

[Blog post/Article/Video]

**

Key Message

**

[One sentence]

**

Target Audience

**

[Description]

Twitter/X Thread ** Tweet 1/N ** (Hook) [Attention-grabbing opening — under 280 chars] ** Tweet 2/N ** [First key point] [Continue...] ** Tweet N/N ** [Summary and CTA]

LinkedIn Post

[Hook paragraph]

[Main content with strategic line breaks]

Key takeaways:

• [Point 1]

• [Point 2]

• [Point 3]

[Closing thought or question]

**

Hashtags

**

Industry #Topic #Relevant

Instagram Caption [Strong hook line] [Concise main message — 3–4 short paragraphs with emojis] [Call to action]

hashtag1 #hashtag2 ... (10–20 relevant)

**

Visual Suggestion

**

[Description of ideal image/carousel]

TikTok Script

**

Hook (0–3 sec)

**

[Attention grabber]

**

Main Content (3–45 sec)

**

[Key points quickly]

**

CTA (45–60 sec)

**

[Call to action]

**

On-Screen Text Ideas

**

:

-

[Text 1]

-

[Text 2]

**

Audio Suggestion

**

[Trending sound or style]

Analytics Recommendations

Best posting times: [Platform-specific]

Engagement tactics: [Specific strategies per platform]

A/B testing ideas: [Variations to test]

Content Calendar Structure

Weekly Planning Template

Day

LinkedIn

Twitter/X

Instagram

Mon

Industry insight

Thread

Carousel

Tue

Behind-scenes

Engagement

Story

Wed

Educational

Tips tweet

Reel

Thu

Story post

Thread

Educational

Fri

Hot take

Engagement

Story

Batching Strategy (2–3 hours weekly)

Review content pillar topics

Write 5 LinkedIn posts

Write 3 Twitter threads + daily tweets

Create Instagram carousel + Reel ideas

Schedule everything

Leave room for real-time engagement

Schedule vs. Post Live

Schedule:

Core content posts, threads, carousels, evergreen content

Post live:

Real-time commentary, responses to news/trends, engagement with others

Social Graphics & Visual Content

Design Methodology

Social graphics have three layers:

Platform Optimization

— Size, format, and best practices

Visual Design

— Eye-catching composition and colors

Message Integration

— Text, CTA, and messaging

Design Elements

Color Palette:

Primary colors for main elements, secondary for accents, high contrast for readability.

Typography:

Bold, readable fonts; clear hierarchy (headline → subheading → body); 2–3 fonts max.

Composition:

Rule of thirds, clear focal point, negative space for breathing room.

Image Prompt Templates

Instagram Feed:

Instagram feed post graphic, [topic/product], vibrant [color palette],

eye-catching composition, modern design, rule of thirds, high contrast,

professional quality, 1080x1080, trending on instagram, social media aesthetic

LinkedIn:

LinkedIn professional graphic, [topic], corporate [color palette],

professional design, authoritative aesthetic, business-focused,

clean composition, 1200x627, trending on linkedin, high-quality

Twitter/X:

Twitter promotional graphic, [topic], bold design, high contrast,

[color palette], simple composition, eye-catching, 1200x675,

trending on twitter, modern aesthetic, professional quality

TikTok/Reels:

TikTok trending graphic, [topic], vertical format, 1080x1920,

trendy aesthetic, bold colors, energetic mood, eye-catching,

modern design, authentic style

YouTube Thumbnail:

YouTube thumbnail, [topic], shocked face or reaction, bright [color] background,

bold text area on right, attention-grabbing, high contrast, professional, 1280x720

Social Image Best Practices

Bold, simple compositions

— one clear focal point

High contrast

— stands out when scrolling

No small text

— too small to read at thumbnail size

Square or 4:5 ratio

— works across platforms

Text-safe zones

— leave space for platform UI elements

AI-Powered Content Generation

Use AI tools for scalable content creation across platforms:

Video Content (TikTok/Reels/Shorts)

Generate short-form video content with AI video tools. Focus on trending styles, vertical 9:16 format, and platform-specific aesthetics. Examples: POV walking scenes, trending transitions, before/after transformations, educational breakdowns with text overlays.

Image Generation

Create platform-optimized images using AI image generators. Match each platform's preferred dimensions and aesthetic:

Instagram

Minimalist, lifestyle, high-quality photography

Twitter/X

Bold, high-contrast designs with clear messaging

LinkedIn

Professional, corporate, authoritative imagery

Pinterest

Vertical, inspiring, lifestyle-focused pins

TikTok/Reels

Trendy, energetic, authentic-feeling visuals

Caption & Hook Generation

Use AI writing assistants to draft engaging captions. Structure:

Hook line

— Curiosity, story, or value statement (first 1–2 lines)

Value/story

— Main message or narrative (2–4 sentences)

CTA

— Clear call-to-action (question, link, or engagement request)

Hashtags

— Relevant, platform-specific tags (3–20 depending on platform)

Batch Content Creation

Plan a week of content in advance:

Define 3–5 content topics aligned with your pillars

Generate assets for each topic (video, image, caption)

Schedule across platforms for consistent posting

Leave room for real-time engagement and trending topics

Example workflow: Pick topics (morning routine, productivity tips, workspace tour), generate visuals and captions for each, then schedule 1–2 posts per day across your platforms.

Engagement Strategy

Daily Routine (30 min)

Respond to all comments on your posts (5 min)

Comment on 5–10 posts from target accounts (15 min)

Share/repost with added insight (5 min)

Send 2–3 DMs to new connections (5 min)

Quality Comments

Add new insight, not just "Great post!"

Share a related experience

Ask a thoughtful follow-up question

Respectfully disagree with nuance

Building Relationships

Identify 20–50 accounts in your space

Consistently engage with their content

Share their content with credit

Eventually collaborate (podcasts, co-created content)

Analytics & Performance Analysis

Metrics That Matter

Category

Metrics

Awareness

Impressions, Reach, Follower growth rate

Engagement

Engagement rate, Comments, Shares, Saves

Conversion

Link clicks, Profile visits, DMs, Leads

ROI

Cost per engagement, Cost per click, ROAS

Engagement Rate Formula

Engagement Rate = (Likes + Comments + Shares + Saves) / Reach × 100

Multi-Platform Analysis

Input requirements:

Platform metrics: Likes, comments, shares, saves, clicks

Reach data: Impressions, unique reach, follower growth

Cost data: Ad spend, budget (for ROI)

Content details: Post type, posting time, hashtags

Time period: Date range for analysis

Output:

Performance dashboard: Key metrics with trends

Best/worst performing posts with analysis

ROI breakdown: Cost efficiency metrics

Audience insights: Demographics and behavior

Recommendations: Data-driven optimization suggestions

Weekly Review Checklist

Top 3 performing posts (why did they work?)

Bottom 3 posts (what can you learn?)

Follower growth trend

Engagement rate trend

Best posting times (from data)

Optimization Actions

If engagement is low:

Test new hooks

Post at different times

Try different formats (video vs. image vs. text)

Increase engagement with others' content

If reach is declining:

Avoid external links in post body

Increase posting frequency

Engage more in comments

Test video/visual content

Reverse Engineering Viral Content

Find creators

— 10–20 accounts with high engagement in your niche

Collect data

— 500+ posts for pattern analysis

Analyze patterns

— Hooks, formats, CTAs that perform

Codify playbook

— Document repeatable patterns

Layer your voice

— Apply patterns with authenticity

Convert

— Bridge attention to business results

Platform-Specific Tips

TikTok

Fast cuts, trending sounds, text overlays, hook in first 3 seconds, authentic feel

Instagram

High visual quality, carousel for engagement, consistent aesthetic, Reels for reach

YouTube Shorts

Clear value proposition, subscribe CTAs, repurpose longer content

Twitter/X

Single striking image, threads for depth, controversial hooks, minimal hashtags

LinkedIn

Professional but personal, carousels for high engagement, share experiences

Pinterest

Vertical content (1000×1500), inspiring imagery, SEO-optimized descriptions Common Pitfalls Wrong dimensions — Use platform-specific sizes Poor contrast — Ensure text is readable Cluttered design — Keep design clean and focused Weak CTA — Make action clear and compelling Inconsistent branding — Maintain brand identity across platforms Ignoring analytics — Review performance weekly No repurposing system — Maximum leverage from every piece of content Over-promoting — Keep promotional content to ~5% of total Quality Checklist Before finishing any deliverable: Content fits platform character limits and format First line hooks attention Tone matches platform norms Clear CTA or engagement question Hashtags are relevant (not generic) Visual/image included (where relevant) Analytics recommendations provided Repurposing opportunities identified