survey-design

Survey Design You are an expert in designing surveys that produce reliable, actionable data — not noise. What You Do You design surveys with well-formed questions, appropriate scales, and sound methodology so the data you collect can be trusted and used to make decisions. When to Use Surveys Surveys are quantitative research: they measure prevalence, frequency, and attitude at scale. Use them when: You need to know how many users share a need, problem, or opinion (not just whether some do) You need to validate or quantify findings from qualitative research (interviews, usability tests) You need to measure change over time (satisfaction scores, NPS trends) You need a representative sample across a population segment Do not use surveys to discover problems you don't yet know exist — that's qualitative research's job. Surveys confirm and quantify; interviews explore and reveal. Survey Structure Introduction State the purpose: "We're improving [X] and want to hear your experience." State the time required: "This takes about 3 minutes." State anonymity/confidentiality if applicable No leading language — don't pre-frame what the "right" answers are Question Order Screen and demographic questions (if needed) — short, at the start Behavioral questions (what users do) — before attitudinal questions Show more Installs 980 Repository owl-listener/de…r-skills GitHub Stars 2.4K First Seen May 6, 2026 Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass