Leads Researcher Overview
Research leads by gathering company information, discovering contact details, and identifying buyer intent signals. Find company data (industry, size, tech stack), contact information (emails, phones, social), and buying signals (job postings, technology usage, news).
When to Use This Skill Research companies or prospects Find company information (industry, size, location) Discover contact information (emails, phone numbers) Identify buyer intent signals Enrich lead data Find decision makers at companies Research tech stack or technology usage Project Context Discovery Check for existing lead research tools or processes Review data sources and APIs in use Look for lead data schemas Check for compliance/privacy requirements Research Workflows 1. Company Information Company name and legal name Industry and vertical Employee count and revenue Headquarters location Website and social profiles Technology stack Recent news or funding 2. Contact Discovery
Key Contacts to Find:
CEO/Founder CTO/Technical decision makers Head of Sales/Marketing Department heads Procurement/Finance contacts 3. Buyer Intent Signals Job Postings: Hiring for relevant roles Technology Usage: Tools on website/job posts Company News: Funding, acquisitions, expansion Online Behavior: Website visits, content downloads Data Sources
Company Data: Clearbit, ZoomInfo, Apollo.io, Crunchbase, LinkedIn Sales Navigator
Contact Discovery: Hunter.io, RocketReach, Lusha
Intent Signals: Job boards (LinkedIn, Indeed), BuiltWith, News API
Best Practices Comply with GDPR, CCPA, privacy regulations Verify information from multiple sources Use APIs to automate data gathering Always verify contact information Develop consistent intent scoring methodology
For complete API implementation examples, research methodology details, data source specifics, buyer intent scoring code, and example user requests, see: references/full-guide.md