Traffic Validator - Traffic Secrets Scorecard
Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.
Brunson's Principle: "Your customers are already congregating. Find the watering holes."
When This Activates User asks "validate my traffic plan" User asks "is my audience strategy right" User says "I can't get enough traffic" User asks "should I do paid or organic" User mentions Dream 100 The Framework Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience
Scoring Dimensions Dimension Weight What It Measures Dream 100 Clarity 2x Do you know where audience congregates? Hook Strategy 1.5x Are you interrupting the scroll? Work In vs. Buy In 1.5x Is approach clear and appropriate? Funnel Alignment 1.5x Does traffic match funnel temperature? Audience Ownership 1.5x Are you building owned audience? Conversion Path 1x Is traffic turning into customers?
Max Score: 100 points
Rating Scale Score Rating Verdict 85-100 Traffic Machine Scale and optimize 70-84 Good Foundation Address weak points 55-69 Needs Work Fix before scaling 40-54 Scattered Consolidate and focus 0-39 No Strategy Start from scratch Quick Gather Questions Where is traffic coming from currently? Who are your Dream 100? Work in (organic) or buy in (paid)? What's your main traffic hook? Where does traffic go? Email list size? Traffic Temperature Quick Reference Temp They Know Appropriate Funnel Cold Nothing Lead magnet, free content Warm Problem + solution Tripwire, webinar Hot Ready to buy Sales page, booking Integration Skill When to Use traffic-architect Design strategy from scratch channel-validator Validate channel focus funnel-validator Validate funnel matches traffic copy-validator Validate hooks
For detailed scoring criteria, output templates, and complete examples: references/full-guide.md