on-page-seo-auditor

This skill performs detailed on-page SEO audits to identify issues and optimization opportunities. It analyzes all on-page elements that affect search rankings and provides actionable recommendations.

When to Use This Skill

• Auditing pages before or after publishing

• Identifying why a page isn't ranking well

• Optimizing existing content for better performance

• Creating pre-publish SEO checklists

• Comparing your on-page SEO to competitors

• Systematic site-wide SEO improvements

• Training team members on SEO best practices

What This Skill Does

• Title Tag Analysis: Evaluates title optimization and CTR potential

• Meta Description Review: Checks description quality and length

• Header Structure Audit: Analyzes H1-H6 hierarchy

• Content Quality Assessment: Reviews content depth and optimization

• Keyword Usage Analysis: Checks keyword placement and density

• Internal Link Review: Evaluates internal linking structure

• Image Optimization Check: Audits alt text and file optimization

• Technical On-Page Review: Checks URL, canonical, and mobile factors

How to Use

Audit a Single Page

Audit the on-page SEO of [URL]

Check SEO issues on this page targeting [keyword]: [URL/content]

Compare Against Competitors

Compare on-page SEO of [your URL] vs [competitor URL] for [keyword]

Audit Content Before Publishing

Pre-publish SEO audit for this content targeting [keyword]: [content]

Instructions

When a user requests an on-page SEO audit:

• Gather Page Information

### Audit Setup

**Page URL**: [URL]
**Target Keyword**: [primary keyword]
**Secondary Keywords**: [additional keywords]
**Page Type**: [blog/product/landing/service]
**Business Goal**: [traffic/conversions/authority]

• Audit Title Tag

## Title Tag Analysis

**Current Title**: [title]
**Character Count**: [X] characters

| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (50-60 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | Position: [front/middle/end] |
| Keyword at front | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Compelling/clickable | ✅/⚠️/❌ | [notes] |
| Matches intent | ✅/⚠️/❌ | [notes] |

**Title Score**: [X]/10

**Issues Found**:
- [Issue 1]
- [Issue 2]

**Recommended Title**:
"[Optimized title suggestion]"

**Why**: [Explanation of improvements]

• Audit Meta Description

## Meta Description Analysis

**Current Description**: [description]
**Character Count**: [X] characters

| Criterion | Status | Notes |
|-----------|--------|-------|
| Length (150-160 chars) | ✅/⚠️/❌ | [notes] |
| Keyword included | ✅/⚠️/❌ | [notes] |
| Call-to-action present | ✅/⚠️/❌ | [notes] |
| Unique across site | ✅/⚠️/❌ | [notes] |
| Accurately describes page | ✅/⚠️/❌ | [notes] |
| Compelling copy | ✅/⚠️/❌ | [notes] |

**Description Score**: [X]/10

**Issues Found**:
- [Issue 1]

**Recommended Description**:
"[Optimized description suggestion]" ([X] chars)

• Audit Header Structure

## Header Structure Analysis

### Current Header Hierarchy

H1: [H1 text] H2: [H2 text] H3: [H3 text] H3: [H3 text] H2: [H2 text] H3: [H3 text] H2: [H2 text]

| Criterion | Status | Notes |
|-----------|--------|-------|
| Single H1 | ✅/⚠️/❌ | Found: [X] H1s |
| H1 includes keyword | ✅/⚠️/❌ | [notes] |
| Logical hierarchy | ✅/⚠️/❌ | [notes] |
| H2s include keywords | ✅/⚠️/❌ | [X]/[Y] contain keywords |
| No skipped levels | ✅/⚠️/❌ | [notes] |
| Descriptive headers | ✅/⚠️/❌ | [notes] |

**Header Score**: [X]/10

**Issues Found**:
- [Issue 1]
- [Issue 2]

**Recommended Changes**:
- H1: [suggestion]
- H2s: [suggestions]

• Audit Content Quality

## Content Quality Analysis

**Word Count**: [X] words
**Reading Level**: [Grade level]
**Estimated Read Time**: [X] minutes

| Criterion | Status | Notes |
|-----------|--------|-------|
| Sufficient length | ✅/⚠️/❌ | [comparison to ranking content] |
| Comprehensive coverage | ✅/⚠️/❌ | [notes] |
| Unique value/insights | ✅/⚠️/❌ | [notes] |
| Up-to-date information | ✅/⚠️/❌ | [notes] |
| Proper formatting | ✅/⚠️/❌ | [notes] |
| Readability | ✅/⚠️/❌ | [notes] |
| E-E-A-T signals | ✅/⚠️/❌ | [notes] |

**Content Elements Present**:
- [ ] Introduction with keyword
- [ ] Clear sections/structure
- [ ] Bullet points/lists
- [ ] Tables where appropriate
- [ ] Images/visuals
- [ ] Examples/case studies
- [ ] Statistics with sources
- [ ] Expert quotes
- [ ] FAQ section
- [ ] Conclusion with CTA

**Content Score**: [X]/10

**Gaps Identified**:
- [Missing topic/section 1]
- [Missing topic/section 2]

**Recommendations**:
1. [Specific improvement]
2. [Specific improvement]

• Audit Keyword Usage

## Keyword Optimization Analysis

**Primary Keyword**: "[keyword]"
**Keyword Density**: [X]%

### Keyword Placement

| Location | Present | Notes |
|----------|---------|-------|
| Title tag | ✅/❌ | Position: [X] |
| Meta description | ✅/❌ | [notes] |
| H1 | ✅/❌ | [notes] |
| First 100 words | ✅/❌ | Word position: [X] |
| H2 headings | ✅/❌ | In [X]/[Y] H2s |
| Body content | ✅/❌ | [X] occurrences |
| URL slug | ✅/❌ | [notes] |
| Image alt text | ✅/❌ | In [X]/[Y] images |
| Conclusion | ✅/❌ | [notes] |

### Secondary Keywords

| Keyword | Occurrences | Status |
|---------|-------------|--------|
| [keyword 1] | [X] | ✅/⚠️/❌ |
| [keyword 2] | [X] | ✅/⚠️/❌ |

### LSI/Related Terms

**Present**: [list of related terms found]
**Missing**: [important related terms not found]

**Keyword Score**: [X]/10

**Issues**:
- [Issue 1]

**Recommendations**:
- [Suggestion 1]

• Audit Internal Links

## Internal Linking Analysis

**Total Internal Links**: [X]
**Unique Internal Links**: [X]

| Criterion | Status | Notes |
|-----------|--------|-------|
| Number of internal links | ✅/⚠️/❌ | [X] (recommend 3-5+) |
| Relevant anchor text | ✅/⚠️/❌ | [notes] |
| Links to related content | ✅/⚠️/❌ | [notes] |
| Links to important pages | ✅/⚠️/❌ | [notes] |
| No broken links | ✅/⚠️/❌ | [X] broken found |
| Natural placement | ✅/⚠️/❌ | [notes] |

**Current Internal Links**:
1. "[Anchor text]" → [URL]
2. "[Anchor text]" → [URL]
3. "[Anchor text]" → [URL]

**Internal Linking Score**: [X]/10

**Recommended Additional Links**:
1. Add link to "[Related page]" with anchor "[suggested anchor]"
2. Add link to "[Related page]" with anchor "[suggested anchor]"

**Anchor Text Improvements**:
- Change "[current anchor]" to "[improved anchor]"

• Audit Images

## Image Optimization Analysis

**Total Images**: [X]

### Image Audit Table

| Image | Alt Text | File Name | Size | Status |
|-------|----------|-----------|------|--------|
| [img1] | [alt or "missing"] | [filename] | [KB] | ✅/⚠️/❌ |
| [img2] | [alt or "missing"] | [filename] | [KB] | ✅/⚠️/❌ |

| Criterion | Status | Notes |
|-----------|--------|-------|
| All images have alt text | ✅/⚠️/❌ | [X]/[Y] have alt |
| Alt text includes keywords | ✅/⚠️/❌ | [notes] |
| Descriptive file names | ✅/⚠️/❌ | [notes] |
| Appropriate file sizes | ✅/⚠️/❌ | [notes] |
| Modern formats (WebP) | ✅/⚠️/❌ | [notes] |
| Lazy loading enabled | ✅/⚠️/❌ | [notes] |

**Image Score**: [X]/10

**Recommendations**:
1. Add alt text to image [X]: "[suggested alt text]"
2. Compress image [Y]: Currently [X]KB, should be under [Y]KB
3. Rename [filename] to [better-filename]

• Audit Technical On-Page Elements

## Technical On-Page Analysis

| Element | Current Value | Status | Recommendation |
|---------|---------------|--------|----------------|
| URL | [URL] | ✅/⚠️/❌ | [notes] |
| URL length | [X] chars | ✅/⚠️/❌ | [notes] |
| URL keywords | [present/absent] | ✅/⚠️/❌ | [notes] |
| Canonical tag | [URL or "missing"] | ✅/⚠️/❌ | [notes] |
| Mobile-friendly | [yes/no] | ✅/⚠️/❌ | [notes] |
| Page speed | [X]s | ✅/⚠️/❌ | [notes] |
| HTTPS | [yes/no] | ✅/⚠️/❌ | [notes] |
| Schema markup | [types or "none"] | ✅/⚠️/❌ | [notes] |

**Technical Score**: [X]/10

• Generate Audit Summary

# On-Page SEO Audit Report

**Page**: [URL]
**Target Keyword**: [keyword]
**Audit Date**: [date]

## Overall Score: [X]/100

Score Breakdown: ████████░░ Title Tag: 8/10 ██████░░░░ Meta Description: 6/10 █████████░ Headers: 9/10 ███████░░░ Content: 7/10 ██████░░░░ Keywords: 6/10 █████░░░░░ Internal Links: 5/10 ████░░░░░░ Images: 4/10 ████████░░ Technical: 8/10

## Priority Issues

### 🔴 Critical (Fix Immediately)
1. [Critical issue 1]
2. [Critical issue 2]

### 🟡 Important (Fix Soon)
1. [Important issue 1]
2. [Important issue 2]

### 🟢 Minor (Nice to Have)
1. [Minor issue 1]
2. [Minor issue 2]

## Quick Wins

These changes will have immediate impact:

1. **[Change 1]**: [Why and how]
2. **[Change 2]**: [Why and how]
3. **[Change 3]**: [Why and how]

## Detailed Recommendations

### Title Tag
- **Current**: [current title]
- **Recommended**: [new title]
- **Impact**: [expected improvement]

### Meta Description
- **Current**: [current description]
- **Recommended**: [new description]
- **Impact**: [expected improvement]

### Content Improvements
1. [Specific content change with location]
2. [Specific content change with location]

### Internal Linking
1. Add link: "[anchor]" → [destination]
2. Add link: "[anchor]" → [destination]

### Image Optimization
1. [Image 1]: [change needed]
2. [Image 2]: [change needed]

## Competitor Comparison

| Element | Your Page | Top Competitor | Gap |
|---------|-----------|----------------|-----|
| Word count | [X] | [Y] | [+/-Z] |
| Internal links | [X] | [Y] | [+/-Z] |
| Images | [X] | [Y] | [+/-Z] |
| H2 headings | [X] | [Y] | [+/-Z] |

## Action Checklist

- [ ] Update title tag
- [ ] Rewrite meta description
- [ ] Add keyword to H1
- [ ] Add [X] more internal links
- [ ] Add alt text to [X] images
- [ ] Add [X] more content sections
- [ ] Implement FAQ schema
- [ ] [Additional action items]

## Expected Results

After implementing these changes:
- Estimated ranking improvement: [X] positions
- Estimated CTR improvement: [X]%
- Estimated traffic increase: [X]%

Example

User: "Audit the on-page SEO of my blog post about 'email marketing tips'"

Output: [Comprehensive audit following the structure above with specific findings and recommendations]

Audit Checklists by Page Type

Blog Post Checklist

- [ ] Title includes keyword and is compelling
- [ ] Meta description has keyword and CTA
- [ ] Single H1 with keyword
- [ ] H2s cover main topics
- [ ] Keyword in first 100 words
- [ ] 1,500+ words for competitive topics
- [ ] 3+ internal links with varied anchors
- [ ] Images with descriptive alt text
- [ ] FAQ section with schema
- [ ] Author bio with credentials

Product Page Checklist

- [ ] Product name in title
- [ ] Price and availability in description
- [ ] H1 is product name
- [ ] Product features in H2s
- [ ] Multiple product images with alt text
- [ ] Customer reviews visible
- [ ] Product schema implemented
- [ ] Related products linked
- [ ] Clear CTA button

Landing Page Checklist

- [ ] Keyword-optimized title
- [ ] Benefit-focused meta description
- [ ] Clear H1 value proposition
- [ ] Supporting H2 sections
- [ ] Trust signals (testimonials, logos)
- [ ] Single clear CTA
- [ ] Fast page load speed
- [ ] Mobile-optimized layout

Tips for Success

• Prioritize issues by impact - Fix critical issues first

• Compare to competitors - See what's working for top rankings

• Balance optimization and readability - Don't over-optimize

• Audit regularly - Content degrades over time

• Test changes - Track ranking changes after updates

Related Skills

• seo-content-writer - Create optimized content

• technical-seo-checker - Technical SEO audit

• meta-tags-optimizer - Optimize meta tags

• content-refresher - Update existing content