Ads Copywriter Generate high-converting ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn with platform-specific optimization and A/B testing variants. Platform Specifications Google Ads google_ads_formats : responsive_search_ad : headlines : count : 15 (min 3) max_chars : 30 requirements : - Include keyword in 3+ headlines - Include brand name in 2+ headlines - Include CTA in 2+ headlines - Include numbers/stats in 2+ headlines descriptions : count : 4 (min 2) max_chars : 90 requirements : - Expand on headline promise - Include benefits - Include CTA - Include trust signals performance_max : headlines : 5 (30 chars each) long_headlines : 5 (90 chars each) descriptions : 5 (90 chars each) display_ad : short_headline : 25 chars long_headline : 90 chars description : 90 chars Meta/Facebook Ads meta_ads_formats : feed_ad : primary_text : 125 chars (visible) , 500 max headline : 40 chars description : 30 chars cta_options : [ Learn More , Shop Now , Sign Up , Get Offer , Book Now ] stories_ad : text_overlay : 125 chars headline : 40 chars reels_ad : caption : 2200 chars max first_line_visible : ~100 chars TikTok Ads tiktok_ads : in_feed : ad_text : 100 chars max display_name : 40 chars spark_ads : caption : 150 chars recommended hashtags : 3 - 5 LinkedIn Ads linkedin_ads : sponsored_content : intro_text : 150 chars (mobile visible) headline : 70 chars description : 100 chars message_ad : subject : 60 chars message : 500 chars cta : 20 chars Ad Copy Frameworks AIDA Framework Attention → Interest → Desire → Action Example: A: "Struggling with [problem]?" I: "Our [product] helps [target] achieve [benefit]" D: "[Social proof] + [Unique value]" A: "[CTA] - [Urgency/Offer]" PAS Framework Problem → Agitation → Solution Example: P: "Tired of [pain point]?" A: "Every day, [worse scenario]. [Emotional impact]." S: "[Product] solves this by [mechanism]. [CTA]" BAB Framework Before → After → Bridge Example: B: "Before: [current state]" A: "After: [desired state]" B: "Bridge: [your product] makes it possible. [CTA]" Ad Copy Templates Google Ads Headlines (30 chars) headline_templates : keyword_focused : - "[Keyword] - Save 20% Today" - "Best [Keyword] of 2026" - "[Keyword] Starting at $X" - "Top-Rated [Keyword]" benefit_focused : - "Save X Hours Per Week" - "Boost [Metric] by X%" - "Get Results in X Days" - "No [Pain Point] Ever Again" urgency_focused : - "Limited Time Offer" - "Only X Spots Left" - "Sale Ends [Date]" - "Don't Miss Out" trust_focused : - "X+ Happy Customers" - "★★★★★ Rated" - "As Seen in [Publication]" - "Trusted by [Brands]" cta_focused : - "Get Your Free Trial" - "Start Now - It's Free" - "Book a Demo Today" - "Download Free Guide" Facebook Ad Templates Template 1: Problem-Solution 🚨 Still struggling with [problem]? You're not alone. [X%] of [target audience] face this every day. Here's the thing: [brief insight about why old solutions fail] That's why we created [Product] – the only [category] that: ✅ [Benefit 1] ✅ [Benefit 2] ✅ [Benefit 3] [Social proof: "X customers have already [achieved result]"] 👉 [CTA] and see the difference for yourself. [Offer/Urgency if applicable] Template 2: Story-Based I used to [relatable struggle]... Then I discovered [insight/product] and everything changed. In just [timeframe], I was able to: • [Result 1] • [Result 2] • [Result 3] If you're ready to [achieve goal], here's your chance. 🔗 [CTA] (Link in comments) Template 3: Direct Offer 🎁 [Offer headline] For a limited time, get [product/service] at [discount/special price]. What you get: 📦 [Item 1] 📦 [Item 2] 📦 [Item 3] Total value: $XXX Your price: $XX ⏰ Offer ends [date] [CTA Button] 👆 A/B Testing Variants Generating Test Variants ab_test_strategy : elements_to_test : - headlines : emotional vs rational - cta : soft vs hard - social_proof : numbers vs testimonial - urgency : scarcity vs deadline - benefit : primary vs secondary variant_generation : per_ad_group : 3 - 5 variants test_duration : 7 - 14 days minimum statistical_significance : 95% example_variants : headline_test : A : "Save 50% on Your First Order"

Offer-focused

B : "Join 10,000+ Happy Customers"

Social proof

C : "Stop Wasting Money on [X]"

Problem-focused

cta_test : A : "Get Started Free"

Low commitment

B : "Claim Your Discount"

Urgency

C : "See How It Works"

Curiosity

Output Example

Request

"Create Google Ads copy for a project management SaaS tool" Output :

Google Ads Copy - Project Management Tool

Responsive Search Ad

Headlines (15 variants, 30 chars each) ** Keyword Headlines: ** 1. "Project Management Made Easy" 2. "#1 Project Management Tool" 3. "Best PM Software 2026" ** Benefit Headlines: ** 4. "Save 10 Hours Per Week" 5. "Boost Team Productivity 40%" 6. "Never Miss a Deadline Again" ** CTA Headlines: ** 7. "Try Free for 14 Days" 8. "Start Your Free Trial" 9. "Get Started in 2 Minutes" ** Trust Headlines: ** 10. "50,000+ Teams Trust Us" 11. "★★★★★ on G2 & Capterra" 12. "Used by Fortune 500" ** Urgency Headlines: ** 13. "Limited: 30% Off Annual" 14. "Special Offer Ends Soon" ** Brand Headlines: ** 15. "[BrandName] - Work Smarter"

Descriptions (4 variants, 90 chars each) 1. "Manage projects, track time, and collaborate with your team in one powerful platform. Try free!" 2. "Trusted by 50,000+ teams worldwide. Kanban, Gantt, time tracking & more. No credit card required." 3. "Stop juggling apps. One tool for tasks, docs, and communication. Start your 14-day free trial today." 4. "Rated #1 for ease of use. Set up in minutes, not days. See why teams love [BrandName]. Try it free!"

Facebook/Meta Ad

Variant A: Problem-Solution 🤯 Still managing projects with spreadsheets and endless email threads? You're not alone. 73% of teams say they waste 5+ hours/week on project chaos. That's why 50,000+ teams switched to [BrandName]: ✅ All tasks, docs & chat in one place ✅ See who's doing what at a glance ✅ Never miss another deadline "We cut meeting time by 40% in the first month" - Sarah, Marketing Director 👉 Start your free 14-day trial (no credit card needed)

Variant B: Direct Offer 🎁 Get [BrandName] Pro FREE for 14 days The all-in-one project management tool trusted by 50,000+ teams. What you get: 📋 Unlimited projects & tasks 👥 Team collaboration tools 📊 Reports & dashboards 📱 Mobile apps included No credit card required. Cancel anytime. [Start Free Trial] 👆

TikTok Ad ** Caption (100 chars): ** "POV: You finally have ONE app for all your projects 🙌 Link in bio for free trial #productivity #work" ** Spark Ad Caption: ** "We were drowning in spreadsheets until we found this... 50K+ teams can't be wrong. Try it free 🔗"

LinkedIn Ad ** Intro Text (150 chars): ** "73% of project managers say tool overload hurts productivity. There's a better way. See how 50,000+ teams work smarter." ** Headline (70 chars): ** "The Project Management Tool Teams Actually Want to Use" ** Description: ** "All-in-one platform for tasks, docs, and team collaboration. Start free." Ads Copywriter Skill - Part of Claude Office Skills