SEO & Visibility Expert Get your web projects discovered by both traditional search engines AND AI systems. Quick Start Create llms.txt at site root → AI crawlers find your content Add JSON-LD schema → Rich snippets in search results Verify robots.txt → Allow good bots, block bad ones Generate sitemap.xml → Help crawlers index everything Check Core Web Vitals → PageSpeed Insights score >90 Add Open Graph tags → Beautiful social previews When to Use Use for: Technical SEO audits and fixes llms.txt for AI crawlers Schema.org/JSON-LD structured data Launch strategies (Product Hunt, HN, Reddit) Core Web Vitals optimization NOT for: Paid advertising/PPC campaigns Social media content creation Email marketing campaigns The Modern Discovery Stack ┌─────────────────────────────────────────────┐ │ AI ANSWER ENGINES │ │ ChatGPT, Claude, Perplexity, Google AI │ │ → llms.txt, structured data, AEO │ ├─────────────────────────────────────────────┤ │ TRADITIONAL SEARCH │ │ Google, Bing, DuckDuckGo │ │ → Technical SEO, content, backlinks │ ├─────────────────────────────────────────────┤ │ SOCIAL DISCOVERY │ │ Product Hunt, HN, Reddit, Twitter/X │ │ → Launch timing, community, narratives │ └─────────────────────────────────────────────┘ Technical SEO Essentials Metadata Must-Haves
< title
Primary Keyword | Brand Name </ title
< meta name = " description " content = " 150-160 chars with keywords "
< link rel = " canonical " href = " https://yoursite.com/page "
< meta property = " og:title " content = " Title for social shares "
< meta property = " og:image " content = " https://yoursite.com/og-image.png "
URL Rules Lowercase, hyphen-separated Include primary keyword Keep under 60 characters No query parameters for content pages AI Crawler Optimization (AEO) llms.txt Quick Template
Your Site Name
Brief tagline describing what you do
Overview 2-3 sentences for AI systems.
Key Features
Feature 1: Description
Feature 2: Description
Documentation
Getting Started - API Reference robots.txt for AI Era
AI Crawlers - Allow them!
User-agent: GPTBot Allow: / User-agent: Claude-Web Allow: / User-agent: PerplexityBot Allow: /
Sitemaps
Sitemap: https://yoursite.com/sitemap.xml Decision tree: Want AI to reference your content? → Allow GPTBot, Claude-Web Training data concerns? → Disallow Google-Extended Social Launch Quick Guide Product Hunt Launch at 12:01 AM PST exactly Best days: Tuesday, Wednesday, Thursday Never ask for upvotes directly → "Would love your feedback!" See references/launch-checklists.md for full checklist Hacker News Post 6-8 AM PST, Tuesday-Thursday Title: Show HN: [Tool] – [Plain English description] Be technical, humble, genuine Respond to every comment Reddit Participate before promoting (90/10 rule) Find niche subreddits for your domain r/SideProject, r/webdev, r/InternetIsBeautiful Core Web Vitals Targets Metric Good Needs Work Poor LCP (Largest Contentful Paint) <2.5s 2.5-4s
4s INP (Interaction to Next Paint) <200ms 200-500ms 500ms CLS (Cumulative Layout Shift) <0.1 0.1-0.25 0.25 Quick fixes: Optimize images (LCP), minimize JS (INP), set explicit dimensions (CLS) Anti-Patterns 1. "Build It and They Will Come" Symptom: Great product, zero traffic Fix: Spend 50% of time on marketing/distribution 2. Ignoring AI Crawlers Symptom: No llms.txt, blocking AI user agents Fix: Create llms.txt, allow AI crawlers in robots.txt 3. Keyword Stuffing Symptom: Unnatural keyword repetition Fix: Write for humans first, keywords naturally 4. Launch and Abandon Symptom: Big launch, then silence Fix: Build in public, regular updates, consistent presence 5. No Schema Markup Symptom: Plain search results, no rich snippets Fix: Add JSON-LD for your content type (see references) 6. Ignoring Mobile Symptom: Desktop-only testing Fix: Mobile-first indexing is default. Test on devices. Measurement Free tools: Google Search Console - Search performance PageSpeed Insights - Core Web Vitals Schema Validator - Structured data testing Track these: Organic search impressions/clicks Referral traffic from social launches Core Web Vitals scores AI citations (search your brand in ChatGPT/Claude) Reference Files File Contents references/llms-txt-examples.md Full llms.txt examples for SaaS, docs, OSS, blogs references/schema-templates.md JSON-LD templates for all content types references/launch-checklists.md Detailed checklists for PH, HN, Reddit Covers: Technical SEO | AI Crawler Optimization | Social Launch Strategy | Core Web Vitals | Schema Markup Use with: content-marketer (content strategy) | web-design-expert (landing pages) | indie-monetization-strategist (conversion)